Winnipeg Free Press

Winnipeg Free Press (Newspaper) - July 2, 1915, Winnipeg, Manitoba Manitoba fees Winnipeg Friday july of. O. B. Detroit the Road Cruiser this new Type Hudson has won a remarkable following. It has brought to All men new ideals of a class car changing the entire Vogue. It has trebled our output forced immense factory additions compelled 31 makers to follow our foot Steps. Within 20 months this lightweight Hudson has been adopted by motorists. Now comes another reduction. Now comes the yacht line body with new Grace new luxury new Roomi Ness and Comfort. Now brags the fulfilment of your dreams finish of lasting lustre.? today this favorite class car starts a Brilliant new career. Now comes the Lustrous finish and now comes for the first time what you have dreamed Lustrous finish which stays new. It is the greatest innovation of. The year. In our new factory addition we have built Mam Moth ovens with capacity for hundreds of bodies. Now our body finish is baked on in Many separate Coats. After each coat the body goes to an oven where it is baked for hours then rub bed. Done with every exclusive Hudson process. The result is a body that stays new. The finish is smooth and Brilliant. It resists Sun and rain Wash ing rubbing mud. Experienced motorists who have seen bodies grow old and Dull will consider this Lustrous finish the. Most Welcome improvement in years. We Combine it with enamelled better than has Ever appeared in a at this Price. And with deep hair filled cushions which Means enduring luxury As Well. This year s new body features mean much added Cost. But it Means a revolution in finish in Comfort and appearance. Now comes the Price remember its history two seasons ago this. New Type Hudson came put at its Annous eminent startled motor Dom. Its Price was pronounced impossible in a. High Grade six. Its scoffed at As incompatible with strength but . Was a Hudson and Hudson., standards Howard a coffin was its designer and he stands Foremost in his Field. He and his whole corps had spent two years in testing perfecting it. And men wore waiting for a class car which would Cut Down operative Cost. So our first month s output was sold before any one saw the car. When the car appeared men locked by thousands to it. And for one whole year there after Hudson buyers waited weeks for cars. Then a s2oo reduction the next season the seemed so in reduced to because of multiplied output. Thirty one improvements were made in including still lighter weight. Year s work by our engineering coups showed in its refinement. This Model was soon cars oversold. We shipped cars by express. It became at once the largest Selling car in the world with a Price above that changed the whole trend in motor ing. It became evident to All that the Day of overtax ended. Men would not stand for excess in weight Price soze or operative Cost. All Cai s were built lighter most prices were reduced. And in 31 fac tories this new Type Hudson became the pattern car. Now come Graceful yacht lines now our designers have spent another year on this ear there was no Way to improve the Chassis fifteen thousand cars covering millions of Miles had failed to develop one fault. Every part and detail had been refined to the limit. So in this third Model they gave their tune to the body. They worked out this stately body with its Graceful sweeping yacht lines. Every broken line is eliminated. The top line of the body and doors is leather bound. And they created this luxurious Tonneau. The sides Are higher than before the rear seat is much wider so it does t crowd three adults. The car seats seven with Alj. The room that anybody wants. And the extra Tonneau seats disappear when 0ot wanted doubling the Tonneau room. You have never seen a body so impressive and Graceful As this yacht line Hudson body. And now comes another big reduction. We have built additions which will double our capacity. We have worked out countless new ideas in efficiency. We Are building Here now under Ideal conditions More High Grade cars than were Ever built in one shop. As a result we a re giving you now the greatest value Ever known in a class car. Last year we reduced this car this year we reduce it More. We Are Selling this Model far below its startling initial below it. Yet a Hundred makers when they saw the car pronounced our first Price impossible. Why this new Day Type this Hudson was the Pioneer of an. Entirely new Type of car. The Type was conceived four years ago by Howard e. Coffin out famous chief designer. It took him two years aided by our whole Force to work out his Conception. The idea was elimination of crudity result in a Light staunch ear. The first step was a new Type motor Small bore High Speed. By reducing Piston shocks that made it possible to lighten a Hundred engine parts. The next step was aluminium in place of cast Iron. The next was special steels. In the next a thousand parts were re designed to Combine lightness with strength. The final result was a 7-passenger six weighing under pounds. Old time Sixes averaged pounds. That weight of 11 Cut tire and fuel Cost in two. The Vogue of simplicity Howard e. Coffin saw years ago that the trend was toward simplicity. Now everybody knows it. Excess and waste Are unpopular. Good taste now Calls for satisfaction without show. Thus Hudson has become the class car. Its in Large part Are men who have paid two thre to times its Price. Hudson typifies the ideals of the times. This fact is conspicuous wherever you look about. All questions regarding this new Type car have been answered on the Road. There Are Hudson of this Type in use. In two years men have driven them Many million Miles. every owner vouches that the car is staunch enduring faultless As Well As economical. Hudson now embodies All that any Man . Want. It is the Fine ear of the modern Type. Only those men who still take Pride in some form of excess will find car More appealing. Like no other car Bear in mind that Hudson is like no other car. There Are Many models of this Type but there Are scores of which Hud son is unlike them. Let us Point them out. This is a Howard. E. Coffin creation a finished product unique and . 7-passenger Phaeton or 3-passenger roadster . Detroit duty paid. Hudson motor car co., Detroit Mich motor car Detroit Mich. Any v a v ;