Winnipeg Free Press

Winnipeg Free Press (Newspaper) - July 15, 1938, Winnipeg, Manitoba Page four Winnipeg free press Friday july 15, 1938 Cool comforts for summer Don t swelter its not the heat nor humidity it s just a problem in psychology whoever said there was no escape from the hot and sweltering Days that come during the summertime whoever said any such thing has been conquered by thoughtlessness. For there is escape from the heat in a thousand and one different ways. There is escape through what one eats. There is escape through what one wears. There is escape through what one does. And there also is escape for the torrid actuality of the enervating outdoors during heat through modern new devices which create artificially comfortable atmospheric conditions indoors in a scientifically healthful and Correct to say Little of most comfortable and efficient manner. Before you say it s hot better read what the Weatherman thinks about soaring temperatures before you say gee it s a hot look at the thermometer you la probably find that it s not nearly so hot As you think it leads to the question what makes you feel hot the Weatherman Calls it rela Tive a timidity and he Means the proportion of moisture present in the air at any Given temperature to the total amount of moisture air at that temperature. On a much Day. Air can easily take up moisture from the skin and help keep you Cool. Furthermore when the layer of moisture filled air next to your body is not carried away As it should be by a Breeze to make Way for fresh dryer air to take up perspiration from your skin you la feel plenty hot. Regardless of the temperature. Can hold since nature s principal method i when the thermometer actually of keeping you Cool is through is at the breaking Point and when evaporation of perspiration when there s a 99% humidity and when air next to your body is already there s absolutely no Breeze there filled with a great Deal of moisture. Occurs what the Weatherman tech this evaporation can take place Only Mically refers to As a very slowly. I result you feel hot even when it s Cool sultry Day. Bombers will Fly to England thus this Universal problem of keeping Cool during the excessively warm Days of the Good old summertime of pre serving that sense of Well being which enables one and All to enjoy rather than deplore the very Best season of the entire year does have its solutions. This problem of hot weather to the Sage who approached i philosophically is not so much a matter of the heat or the humidity As it is one of psychology. Make up your mind to be Coo and comfortable during this sum Mer s heat Waves and the world will give you a helping hand attune your attitude to keeping Cool and those about you will win support for their Battles against the heat from your refreshing. Attitude if you re the head of a family it s your duty to take on the Job of helping the children to keep Cool and comfortable to help your wife win Relief from the you can do it. _ a routine Day Farrl info take a Day s routine for sex 1-Illglallu ample. Start with a refreshing Bath. Put on freshly laundered London july 14. Up havas i under things and then outer Wear French bombers that is the color does t to be built in Canada for the Royal air Force probably will Fly to this needs to Don a hat that country instead of being delivered shades the eyes go leisurely to your work and if you Are fortunate it will be to by Ocean freighters the daily Telegraph said today. Sir Kingsley Wood Secretary for air announced in the House of com Mons. Yesterday that a special Mission headed by sir Hardman lever will go to Canada to arrange for the manufacture of the bombers. The human voice is project More than a mile with a new High powered loud speaker. Don f be one of the is you look like a wreck. What s the matter doctor says a touch of Tomaine every Day this number of canadians report ill and medical research statistics prove that Over half of these illnesses Are caused by the food we eat. Drive away from your and bacteria the deadly destroyers of food and drink. Decide now to place an electric refrigerator in your Home and enjoy the food and drink. Make this most import ant Purchase a life time one by choosing from among the three world leaders. The hermetically sealed five year guaranteed. Kelvin Tor general electric west1nghouse no oiling no servicing lifetime satisfaction inspect our Complete Stock of Over 40 models in Price Range from. Terms As Low As 75c per week Trade in your old piano phonograph radio ice Box or any musical instrument. Largest allowance phone 21 861 for Valuator 329 Portage ave. Closed sat. 1 . Open All Day wed. Phone 21 861 an air conditioned office or shop. if you re a woman and you re going to shop it will prob ably be with Relief that you go for the store most Likely will be air conditioned. For the kiddies a minimum of clothes and plenty to drink and if possible some water to play in. For food the lighter things which create less bodily heat but Supply plenty of Energy and do not scorn warm dishes. For drinking beverages that Are Cooling and plenty of them. When evening comes Why not a ride in the motor car with the Breeze it stirs up to help the body Cool itself and for sleeping care fully chosen garments and maybe an air conditioned bedroom. There is of course much mor that will help you keep Cool an comfortable. The stores and shop in your City will have Many suggestions to make. The Broad rang of literature on the subject is Wel Worth delving into and you favorite newspapers provide hints every Day. Labor savers there Are Many labor saving ser vices to which much of the House hold work can be sent to help Mother maintain a right attitude toward keeping Cool and the household appliances that Shoul be in every modern Home Are in deed keyed to overcoming the problems of keeping Cool in to weather. Hot weather time is really relaxation time. Summertime is. Playtime. Approach the inevitable Hea Waves with a realization that i really is. Not so much the heat or the humidity for they can be Over As it is the psychology. We learn from nature your Holiday escaping this heat May mean your real vacation there s one sure Way of escaping from hot weather and that is by fleeing from it when the forecasts indicate a wave of heat it is High time to plan a vacation for much of the Relief one obtains from excessive warmth is to be had from conscious relaxation and a minimizing of physical that is what vacations Are for. Get the family car tuned up study a map and head for some Highland or some Beach or Lake resort for in one there will be the Cooling breezes and wooded havens of higher altitudes and in the other there will be bracing air swept Over clean pure water. The rapid gait of the motor car will provide Cooling breezes All the Way to and from the resort you seek out. If you re in a greater hurry and Don t want the bother of looking up a place yourself try some local travel Agency equipped to make a he reservations and care for details Lor you even to the Point of arranging your transportation. In the search for an escape from the heat do not Overlook the Lake and Ocean cruises aboard Gay Anc comfortable steamships which As sure you of an Opportunity for relaxation under conditions which will be a Complete change from everyday life. Many will anticipate the heat of summertime by seeking out a sum Mer cottage along some Lake or River. Such a summer Long vacation can mean much to City dwellers particularly and the Loca Tion of the cottage which can take care of the entire family need not be so far from dad s office or place of business that the family car can not make it possible for him to go into to in every Day if he wishes. And for those last minute Folk who decide suddenly to run away from it All who decide to get As far away As possible As quickly As pos sible there is the delightful modern advantage of air plane transport. Travelling time to Distant Points is measured in hours not in Days by air travel thus when the air plane is used to reach the Distant vacation Point there s much More time for one to spend vacationing. One last look and yours will comfortable time. Be a Cool Anc to improve islands Washington july 14. A United states army and Navy engineers Are ready to Start improve ments on two Small mid Pacific and whose location makes them extremely useful in peacetime and of vital importance in War. To the Pacific coast Sample return fares from Winnipeg to Vancouver of Victoria los Angeles on Sale until october 15, return Days Nelson Edmonton enquire retarding dates of Sale and return limits for fall information write or 23 177----phone Union 8us depot. Winnipeg count seeks Farewell meeting with boy victim of family Row bathing togs will help you beat the heat Cooling As a mint Julep and Rice As Good to look the newest bathing suit styles for women and although bathing suits Are important in the summer fashion scene they re just the nucleus around which is built the Complete Beach wardrobe. Falling into three classifications so far As construction is concerned equally comfortable flattering Breeze and Sun inviting Are the bathing suits which May be elastic Woven elastic shirred or elastic knitted. If you have a figure almost As Good As a movie stars you can Dis port it in a form fitting suit moulded to the figure. Whether it is made of Satin Latex Jersey Novelty Wool Len or one of the interesting new Cottons it will be a flatterer. Interesting details the woman who has a curvaceous Silhouette which she wishes minimized will be complimented by one of the new dressmaker suits soft in detail in the coolest of Cottons or Rayon fabrics solid color or gaily printed. Hawaiian and mexican prints Are most colourful of All and much to be desired As the second bathing suit. Among the details which make this year s crop of swim suits excitingly new looking Are very narrow traps often convertible to Halter criss Cross or straight style. The Decolle Tage gets deeper and out May often be covered against a of Strong Sun by Jaunty Little Bolero jackets. Lacing effects and Louches of Crisp pique Are further innovations which proclaim 1938 bathing suits new if you re going to cultivate a deep suntan Wear White or beige or Pink. If you re going to keep Lily White choose a vivid pastel or a dark color. If you want to look Slimmer choose the Dusty pastels which seem to blend right into skin tones. To Complete the Beach wardrobe for coolness Sake the Beach Wear chopper Walimake a colourfully varied selection., of overalls either regulation of cute hew Short ones which come slightly above the Knees. There Are Slack developed in All manner of Cool As sharkskin gabardine ing Den in Terry cloth july printed Percale. Comes shirt and Slacks or so Slacks and featuring effects or occasional rings these Are brisk looking when Youthful figure. Come on in e Public. Parks Board maintains and operates two indoor and one outdoor for but for this pleasure convenience and health of citizens and visitors. He Are the places to Cool off dive relax sunbathe and enjoy the health giving pleasure and muscle building exercise that swimming above All other sports is Able to give you. There Are showers lockers and every convenience the water is fresh clean running and sanitary try it today. Sherbrook Baths the finest indoor Pool in Western Sherbrook Street just off Portage Pritchard Baths on Pritchard ave., offers a further o for those who live in the of Sargent open air a Beautiful modern Pool located at Sarge Rel and serviced to and fro by Sargent Sti always lifeguards in attend see this amazing new refrigerator London july 14. Haugwitz Reventlow decided today to remain in London until he has seen his Young son Lance mentioned As the cause of trouble that May Lead to a danish divorce of the count and the former Barbara Hutton. The count was said to have declared he was anxious to see the boy but at a court hearing yester More about radio probe continued from three panties the average would be Only 81 cents. The Patent company s Royalty charge was 10 per cent of the manufacturer s Selling Price excluding the Cost of the Cabinet and certain other parts of the set. On machines exported the charge was five per cent. Explaining the company setup or. Macfarlane said some companies which had owned patents and turned these Over to the Patent Pool did not pay royalties. Con tracts of the Pool with member companies were of different types. This evidence came after or. Herridge recounted efforts of the Philco company to obtain a general lowering of Royalty charges As a first step to a reduction in the retail prices of radios. He claimed prices were so High now they kept the volume of production Low and this meant higher costs. The radio Industry was not serving the Public As it should and was not making the profits it might make with big or sales and lower prices. He explained Philco had offered of make the patents held by itself and its associate Hazeltine Corpora Ion available to other manufacturers free of the charge in Exchange or the free use of patents owned Canadian radio patents limited. This offer was not accepted. Later or. Macfarlane said or. Herridge had just introduced a dispute Between two Patent com Anies into the hearing. His com Pany was prepared to bargain for he Philco patents but it was not prepared to pay three or four times heir value. Chairman George h. Sedgewick Aid he found it difficult to under tand Why the Cost of making Adios in Canada should exceed the most in the United states by a greater margin than in the Case if automobiles. We suggest it does said a. L. Brown president of the radio manufacturers association. Then Why do you charge 50 to 0 per cent More for asked he chairman. The spread on Auto mobiles is under 25 per cent ought outer be allowed to subsist if it osts 35, 60 or 70 per cent More o manufacture Here than in the United or. Brown said All companies were anxious to reduce prices and it larger distribution. There had been steady reductions in prices Down through the years. Or. Sedgewick said that was so it it had just kept Pace with Day he promised not to visit the House where Lance is living or attempt to communicate with his wife. I am making to statement on the advice of my the news chronicle quoted count Haugwitz Reventlow As saying. The paper said the count s Secre tary stated the count would make Legal application for permission to see the son if necessary the reduction in the United states and had not narrowed the spread or. Brown said great reductions could not be made because the Cost of Selling and distribution would remain and this was no higher Here than in the United states. Tuck it in your travelling bag you Nerer know when you la need Minard s. New Metal Cap hermetically seals in strength of liniment. Prevents spill ing yet is easily removed. Rub in freely to die re any muscular pains or stiff Ness sore feet rheumatic aches Etc. La. See this amazing new refrigerator. Learn All about it we have a Complete Range of sizes choose the one which suits your family s needs and picture est standing in your Kitchen in All its gleaming Beauty proof that you know what a j really Mode r a really really Thrifty. J i for your phone Call will bring the Arctic refrigerator display car to your Home with the full line of air Condi j toned refrigerators. Phone 42321. Only ice give Bod Protection Arctic ice co. Ltd. Phone 42321 i ii Iii electric fans gives you a Breeze when you please make your Home Comfort Able during the hot weather. Diehl fans will Supply you with Cool Comfort. Promoters of Progress and Prosperity Power bldg. Showroom Portage Vaughan ;