Winnipeg Free Press

Winnipeg Free Press (Newspaper) - September 13, 1963, Winnipeg, Manitoba Wimin Irivin Fotioo 13, 1963 11 Ullon Itron 500 to has 2-year picture tube guarantee Philips lakes the time to build the Canada s first unique Sensi Tive electronic brain that gives its name to the 1964 Philips to line does far More than that. It allows Philips to give you Canada s first 2-year picture tube guarantee. Damaging Power surges in household current take place More often than most people it has Long been the major reason behind premature picture tube burnout. When these Power surges occur they can also damage All of the expensive High voltage parts of your television set. Philips engineers tackled this problem. In their search for a solution they turned to a study of lightning arresters used on overhead Power lines. These protective devices they Dis covered successfully control the hundreds of thousands of volts unleashed by lightning bolts that strike Hydro surely they reasoned the principle could be adapted to television. The result is the Mon Itron a tiny electronic device that arrests and tames Power surges that reach your to set. So comprehensive is the Protection offered by the Mon Itron that now Philips gives you Canada s first 2-year picture tube guar a Antee. In addition to longer Pic Ture tube life Mon Itron to by Philips Means greater viewing pleasure. By keeping voltage output constant Mon Itron eliminates picture the shrinking picture that results when voltage drops. Combined with Philips other exclusive features it gives you a steadier picture and greater dependability. Philips franchised dealers offer Gsg at first glance the initials Gsg May not mean much to the average television shopper. They mean a great Deal How Ever to the Man who knows his Philips dealer. Gsg Are initials that stand for Quality service guarantee. The Philips franchised dealers have made these initials their motto. To earn their fran Chise your Philips dealer met the toughest set of standards in the television Industry. Most members of the Philips have been Philips dealers for Many years. They were chosen for their Courtesy integrity ability and willingness to provide you with responsible follow through service. When you see the Philips Symbol you can be sure of Quality service and the Indus try s most Complete guarantee. Philips announces five features of the future automatic to becomes reality five automatic features of the future Are Likely to change your viewing habits forever. With the introduction of Philips 1964 Mon Itron 500 to. The phrase automatic to takes on new mean ing gone Are vertical and horizontal controls gone is the need for manual contrast adjustment gone is the necessity for Fine tuning after every Channel switch. Electronic Eye in your living room one of the most unusual Fea Tures of Philips 1964 Mon Itron 500 to is a tiny electronic Eye positioned at the top of the control panel. It measures the Light in your room and automatically adjusts the picture contrast to the right level. Whenever the room Light changes the Auto Matic contrast device automatically changes the contrast to suit it. control is preferred however you simply Click off the automatic contrast and use the Normal contrast control. To see this striking Fea Ture in operation place a Burn ing match or your hand in front of the electronic Eye and watch the contrast change. Vertical and horizontal controls eliminated new push Button control different from another Mon Itron 500 and guided missiles have something in common a glance at the control panel to the right is one Way to appreciate the remarkable changes Philips introduces for 1964 with its Mon Itron 500 to line. At the top of the panel is a device found Only on the Moni tron 500. It is an electronic Eye designed to measure the Light in your room. These measure ments Are relayed to Philips automatic contrast control which then automatically adjusts the picture contrast on your screen for perfect viewing. Below the lighted Channel indicator is another push Button feature. Marked this Button allows you to choose the optimum sound frequency Range for musical and speech programmes. The third Button from the top is called a mute. It allows you to Cut the sound in and out without disturbing the picture. For instance if your phone rings during a program you press 4he Button and sound is silenced. When the Call is Over you press it again and the sound is restored instantly. Annoying commercials can also be effectively dealt with. Below the mute Button is the automatic contrast control. This enables you to switch off the electronic Eye at the top of the control panel and use Philips manual contrast control. Under the off on push buttons Are the volume and tone controls. The volume control puts a wide sweep of Power at your fingertips while the continuously variable tone control allows you to get precisely the right Shade of sound constantly steady picture on Ordinary to manually operated vertical and horizontal controls Are necessary. They keep the picture from rolling Over or slipping sideways. Philips new Visi Matic picture lock does the Job automatically. Visi Matic picture lock offers the viewer a Rock steady Pic Ture. No matter How Strong the interference the picture in your Mon Itron 500 to set will not Roll or tear. With Philips Moni tron 500tv in your Home there s no irritating Knob twiddling to get and keep a Good picture. Electronic Eye contrast another important feature of Philips Mon Itron 500 to for 1964 is automatic this unique device automatically measures the Light in your room automatically keeps the contrast of your to picture at a desirable level. As your room grows dark the electronic Eye on the control panel measures the Light level and adjusts the contrast of your to picture. Turn on the Light and the magic Eye goes into operation again. For a graphic demonstration of this feature simply hold a burning match or your hand in front of the elec tronic Eye and watch the con Trast change. Black is Black Optima tic brightness is an other exclusive Philips Auto Matic feature. Everyone who has watched late night movies has seen the picture disappear when the screen goes dark. Usually you miss the scene before you get a Chance to adjust your set. Now Optima tic brightness senses the change and automatically adjusts the Black level so that the picture detail is Clear even in the dark est night scenes. You Don t miss a thing. Set Fine tuning once Fine tuning your television set i has Long been a nuisance. On 1 most sets it is necessary to re set the Fine tuning whenever you switch channels. This in t the i Case with Philips Mon Itron 500 to. Philips front mounted Fine using control memo Matic tuning allows you to Fine tune every Channel when your set is first installed and then get per act pictures without any further adjustment. No More shrinking picture picture shrink or stretch occurs when household current fluctuates a common n every Philips Mon Itron to this fluctuation is regulated by a tiny incredibly sensitive instrument. Called a Mon Itron its name was Given to the entire 1964 Philips line this device works like a thermostat to give you a picture that is always exactly right. Philips this is the Philips Emblem. Respected All Over the world it represents an important component found in every product that bears the Philips name. That component is Quality Quality that is the result of research and testing Quality that results in truly Superb dependable performance. Fifteen Hundred canadians and a 22 acre manufacturing Plant in Leaside ont. Are devoted to building Philips famous Quality products for canadians. Mon Itron 300 for traditional Quality popular Price c-83-the Artisan 23" in contemporary design. Finely Cut filigree Grille. High Fidelity sound through Philips exclusive novo sonic Optima tic brightness throws new Light on night scenes the 1964 Mon Itron 500 to by Philips puts an end to one to trait that often leaves to View ers in the dark. A Good example is provided by old movies being re run on to. The reception is perfectly acceptable until the action switches to a night scene suddenly everything on the Creen becomes a dark Grey blur. By the time you the viewer ave adjusted for this sudden Lange the scene is Over and of be literally been left in the Ark about what took place. This has been eliminated by Philips through the inclusion of n Optima tic brightness Cir Uit which actually senses the Hange in the picture and in tartly adjusts for it. You can be ure of catching All of the action no matter How dark the Pic ure becomes. Duo Cone speakers. Cabinets in swedish Walnut and Light Walnut soft Lustre Walnut and mahogany. Features 12" Woofer and special 3" Tweeter. From your Philips Mon Itron 500 to. Picture brightness and manual contrast Are adjusted by the next Knob. The Channel selector and Fine tuning control Are at the Bottom of the panel. The age of space has done a lot for those of us right Here on Well As for astronauts. Technological advances As a result of rocket research keep popping up All Over the place. One of the most important of these advances has been in the area of printed circuit wiring. A printed circuit has the wiring printed onto a special plate eliminating those Loose wires that used to stretch from one connection to another. There Are Many advantages to this form of wiring obviously. It saves space for one thing. It also saves weight. Most important however is the degree of dependability that can be expected from a printed circuit. Since rocket or guided missile failures Are expensive to say the least every component must stand up. Printed wiring does. Because of this dependability printed circuit wiring has been adapted for use in every Philips Mon Itron to. A special process developed by Philips brings this same space age dependability to your television set takes the worry out of circuit failures. Philips takes the time to build the Best. Philips Mon Itron 300 to de livers performance unmatched by any television set in its Price class. A tall order take a look at the facts. The Mon Itron 300 has an All new Chassis designed right Here in Canada and Philips has de signed More television sets than any other company in this new Chassis is the result of 10 years research research that brought other completely new Cir Cuit design and components de signed specifically for the Mon Itron 300. One of the most important and expensive components is Thi picture tube. The Mon Itron 30 tube carries Philips exclusive 2 year Guarante emt s your insurance that you will not be face with expensive up to re placement Bills if your picture tube fails prematurely. Another important component is Philips special Frame Gri tube. This tube ensures a unwavering signal and Stead picture that will not fade in sensitivity with the years. People now having trouble Vith fringe area reception will Welcome yet another feature of Philips Mon Itron 300 Ong distance Cascade tuner the tuner pulls in weak Sig nals that would otherwise be lost o give you improved reception no matter where you re located t also reduces Drifting Anc Snow to a minimum. Two More of the Many Addi ional features offered by Philip Mon Itron 300 to Are to s mos efficient speakers and an air cooled Chassis the speakers with Ticona steel magnets Are note throughout the world for thei exceptional High Quality while the new Chassis is air cooled of longer component life. When you add them All up the facts about Philips Monitor 300 speak for themselves performance unmatched by an television Seton its Price class traditional Quality at a Popula Price. No More Fine tuning fiddle Fine tuning the time wasting temper teasing business of get Ting your television picture just right each time you change channels is a thing of the past. Philips engineers have taken the fiddle out of tuning with their remarkable memo Matic tuner. Conveniently located on the front of the set the memo made tuner Knob on the 1964 Mon Itron to series allows you to Fine tune each Channel once forget it. On the Day your new Mon Itron to set is installed you simply turn it on tune in each Channel and Fine tune it. Under Ordinary circumstances All channels will stay perfectly tuned. You then have nothing to do but switch on your Mon Itron to select a Channel sit Back and enjoy fiddle free viewing. By Clyde Gilmour Clyde Gilmour is movie critic and record columnist for Maclean s Magazine and the Toronto Telegram and Veteran broadcaster. His weekly Gilmour s Lias been a popular feature on Csc network radio since 1956. Sis personal collection of recordings is one of the largest and most diversified in Canada. The Philips Mon Itron 500 series of High Fidelity television receivers deserves an honest recommendation for the Benefit of people who strongly feel As i do that the things to be heard on. Television Are often just As important As the things to be seen. Musical attractions ranging from opera and symphonies to jazz and sing along have always been prominently Fea tured in the to program schedules. Usually however the sound or audio Impact of these presentations has com pared weakly with the visual As far As the Domestic viewer. Listener is concerned. At i i shows which i have attended in Toronto new York and London audio enthusiasts have repeatedly expressed contempt for the average calibre of sound on to. What Good is it for example to fill the screen with intimate close ups of a guitarist s fingers or a Prima Donna s tonsils or the synchronized elbows of a string quartet. If the sound accompanying these images is Only a thin distorted mockery of the real Mccoy recently i began testing in my own Home a handsome bridle Wood Model selected from the new Philips television line. By a wide margin it delivers the finest sound i have Ever heard from to. Crisp highs and solid lows Are smoothly blended homogeneous pattern. Speech sibilant Are Sharp and but without the lacerating whistles which can be so tiresome to the ears. Through Philips novo sonic piano really sounds like a piano not like a spinet under water. Full orchestral chords Are distinct and Juicy instead of dissolving into a Blurry rattle. Visually too the new Philips receivers Are impressive. Tjie images Are notably Clear and natural and the simple controls Are at the front within easy reach instead of being at the Back or Side. One convenience i especially Admire is the automatic Pic Ture lock which puts an end to vertical Roll Over and Side spin. Another is the push Button mute switch permitting temporary cutting off of the sound without the bothersome necessity of tuning up again after a Telephone Call or other interruption. Mon Itron to has Laboratory i i sound for those interested in True High Fidelity reproduction Philips Mon Itron 500 delivers exceptional sound performance sur passing that of Many so called stereo High Fidelity sets. In fact Laboratory tests establish the frequency Range at 25 cycles at the Law end. And cycles at the High end of the sound spectrum. Philips speakers made to exacting specifications in Philips world renowned acoustical lab oratories have expensive professional Type Ticona steel magnets and the latest in twin speaker Cones one to handle the highs and the other to handle the ;