Winnipeg Free Press

Winnipeg Free Press (Newspaper) - November 12, 1969, Winnipeg, Manitoba Winnipeg free press wednesday november 12, 1969 que. La quits by Richard Purser Quebec staff the crucial language Bill Bill 63, became increasingly beleaguered tuesday night As a member of the governing Union National party resigned in protest against the proposal to guarantee English language rights in education. He is Jerome Proulx member for St. Jean the area around the Small Industrial City about 20 Miles Southeast of Montreal. He will now sit in the National Assembly As an Independent. This leaves the party standing at in 57, Liberal 45, Independent 5, vacant 1. Or. Proulx said he would make a decision in a few Days whether to quit Public life at the end of his term or to run again under the Banner of Rene Levesque s parti quebecois. His move will undoubtedly encourage others among those fearful of Bill 63 s ultimate effect upon the future of the French language in Quebec to either quit the parties support ing the Bill or to at least j express their doubts More effect Lively. One Liberal member Yves Michaud has already resigned because of the opposition s support of the Bill in principle on second Reading last week. Another Union National member a n t on to Flamand who joined or. Proulx in voting against second Reading is also Likely to resign. He was virtually invited tues Day by Premier Jean Jacques Bertrand to follow in or. Proulx s footsteps but be said he would stay in the party for at least a while. If he has not quit within two weeks he May be thrown out by a party meeting planned for that time. Or. Proulx can be expected to or. Levesque and or. Michaud in the parliamentary delaying tactics that have been stalling third Reading of the Bill. But the government got a motion passed tuesday night to permit 12-hour sittings six Days a. Week in an Effort to push the Bill through by the planned dec. 5 advancement Date. Success is probable. Second Reading passed by an 89 to 5 vote but even a Small opposition can give the combined Liberal Union National forces a bruising time. Some liberals Are fretting at the apparent weakness of the guarantees for the promulgation of French and have already forced minor Concilia tory amendments from the government. Or. Proulx Reading his letter resignation to the Assembly with a nervousness not helped by the catcalls of his sex colleagues said he could not accept Bill 63 because he considered it incompatible with the interests of All the Quebec people. Having spoken against the big in the National Assembly and voted against second read ing it seems to me the logical consequence to hand you my resignation As an official member of the Union National i or. Bertrand accepted the resignation Curtly and without any expression of regret at the loss. But or. Levesque heaped congratulations on the latest addition to his Little band of dissidents saying or. Proulx had made a gesture which honors h i m personally and which will contribute As strongly to raising the level of Public life in Quebec. He has chosen Between a party with a rigid line which it has established and his own most pro found or. Levesque said Only born sheep could t question Bill 63. Parties which Don t have the courage to define themselves and to come clean clearly before the population and who prefer after inertia and false starts to try to improvise under pressure to save their face and their coffers Don t deserve to attract any but unconditional yes men and careerists of parti partisan or. Proulx later made a lengthy anti Bill 63 speech his second in the Assembly in two weeks but this time from an opposition Back Bench. He was followed by or. Flamand who said that while accepting All acquired rights of persons now receiving English language education in Quebec i surely newcomers yet to arrive in Quebec would not have their Freedom infringed by being required to Send their children to French language schools any More than the rights of German immigrants in Brazil Are in fringed when they have to Send their children to portuguese language schools. He proposed an amendment thai All children must attend French language schools if their j parents cannot establish that they have had children instructed in English language schools in Quebec in 1989-70 or i earlier or that they lived in i bylaw moves set continued Labrador air crash kills 8 i now the Fqy. Though not organizing is supporting today s j demonstration. J we must protect the right of i free Assembly sacred in any Raymond Lemieux said sunday at an Fqy meeting. Or. Lemieux. Leader of the j Ligue pour 1 integration sol Aire which wants French Only instruction in Quebec schools said next thing you know they la limit meetings in Public build Ings. Then All Public meetings will be Quebec Justice minister Remi Paul has said the bylaw could serve As a pattern for similar provincial legislation. The bylaw was announced the Day after windows were i smashed and Molotov cocktails thrown in the downtown Finan Cial District near City Hall Fol lowing a March by about youths protesting the imprison ment of accused terrorists. Pierre Vallieres and Charles Gagnon held for three years j without bail while facing non-1 capital murder charges. Damage was estimated at . The bylaw does not specify who decides what demonstrations Are dangerous nor How it h to be determined but mayor Drapeau has indicated the ban would not apply to such things As the Grey cup or Santa clans parades. Earlier this year Montreal witnessed four demonstrations which degenerated into Vio Lence on March 28, an estimated people demonstrated peacefully for about two hours in support of turning Mcgill University into a French Lan Guage institution. Afterwards a series of hit and run skirmishes with police resulted in 18 injuries and 41 on june 24, a people s March by Between and 7.000 at the Tail end of the traditional St. Jean Baptiste Parade cause damage it is estimated that damage inflicted by insects currently amount to More than a year exclusive of the Cost of control measures. Awkins Quebec s National holi Day turned violent. Nearly 50 downtown stores had their win Dows smashed six policemen were injured and 20 persons i were arrested. The left Wing front de liberation Populaire the March to protest what it called the Bourgeois nature of the annual Parade and associated dinners and balls. On sept. 10 about per sons organized by or. Lam Crux s Ligue pour 1 integration Colaire marched in suburban St. Leonard to support tile local school Board s policy of French Only education. More than 100 persons were injured Aid 37 arrested As rival groups tossed bricks at each other and smashed windows. J a demonstration called i hastily oct. 7 after Montreal police and firemen walked off their jobs resulted in the death j of an undercover Quebec provincial police officer several in l juries a violent window smash ing Aud looting spree downtown More than damage 98 arrests and the calling in of army troops. The rampage started after a limousine service Ltd. At Mont real International Airport. Protest ostensibly in support of " a from Wmk usually a half hour Over " Ash i nvesl1 Lomg Way toy depart mint of transport officials from i Moncton n.b., and Ottawa. The other dead Eric g. Lambert vice president of finance for Bronco and Churchill Falls. John Lethbridge executive assistant to or. Mcparland. Fred e. Ressegieu Gen eral manager of acres can Adian Bechtel of Churchill Falls and vice president of Canadian Bechtel Ltd. Herbert Jackson assist ant general manager of acres Canadian Bechtel and a vice president of Canadian Bechtel Ltd. Arthur j. Cantle assistant general manager of construction for acres Canadian Bechtel at Churchill Falls. I the Crew were Pilot Jack Mcleod and co Pilot Robin Elley both employed by Atlan tic aviation of Canada Ltd. In Montreal. The de Havilland was carrying or. Mcparland on a Rovi Ivi whirlwind speaking tour of lie lower St. Lawrence Region then North to Labrador. In Montreal Spucci a monday he described the Federal White paper on tax Reform As a great he was especially critical of proposals to reduce exploration and development incentives in mining and other resource industries. He was a successor this year to Donald Gordon the first Brin d. Mcparland track cleared Avola . Up a mud slide that blocked the Canadian National railway s main line Here about 80 Miles Northeast of Kamloops was cleared up tuesday night with no delays in passenger service. Earlier in the Day the slide dumped four to six feet of debris along about 200 feet of track. There were no injuries. Co president to die in office and the former head of Canadian National railways. A College graduate in mechanics engineering the son of a North Bay out., insurance agent was married Wilh four i children and made his Home in Montreal. Or. Cantle formerly of Toron to is married with three Chil Drin and worked for foundation i co. Of Canada. He also had been i an Engineer on the Baic cd Espir mid., Power develop mint. J or. Jackson also formerly of i Toronto is a former senior Engineer with Ontario Hydro. A native of Sioux City Iowa or. Res Segien is married with one son. He joined the Bechtel group in san Francisco in 1958, j becoming manager of defence projects that included designing Atlas cism facilities. Or. Lambert was carrying i out much of the groundwork in arranging Sale of mortgage Bonds expected to provide up to in excess of the Esti i maled Cost of the Churchill Falls project upon ils comple Tion in 1976. If we Stop All advertising will prices go it s no secret that advertising conies in for a Good Deal of criticism. Is it justified to find out Laird o Brien interviewed professor w. H. Poole from the school of business Queen s University. Professor Poole answered questions about Adver Tising and How it affects prices Competition economic waste and buying habits. His objective comments Are Worth Reading. Professor Poole knows the business world from both the academic and practical sides. For a number of years lie was on staff at the University of Albina the University of Manitoba and Queen s University. He joined a Canadian marketing organisation As research manager and later was vice president and manager of a Large advertising Agency. He is now professor of business at Queen s University Kingston. Question what Are the major criticisms of economic grounds prof. Poole Well first of All i think your ques Tion is too Broad. Most economists and people who understand the working of a free Enterprise Market oriented system to accept the value of advertising. Although the Canadian Economy is a mixture of government and private Enterprise and both sections use 1 think we can Best evaluate Adver Tising by looking specifically at ils role in a competitive Market oriented Economy. Question what do the critics say Aboul advertising prof. Poolt from an economic Point of View there Are several criticisms. Advertising is wasteful for one. That it raises prices. That it creates Cices profits for some companies and makes it difficult for new companies to enter the Market. Question your first Point was economic waste. Is advertising wasteful prof. Poole if we accept that we arc living in a basically free Enterprise Economy Here is inevitably some duplication and waste of resources. It happens in advertising. It also happens when you find four Gas stations at one intersection. Or three depart ment stores in the same shopping Plaza. Or too Many acres devoted to wheat. Any form of free Economy does have its a Sec. But there is another Side to it the Competition he tween companies encourages new product develop ment improved Quality better service. A free Enterprise Nark cd Riemed Economy is by growth in other words in is a dynamic Economy. It is marked by innovation particularly in new product development. Advertising is used to inform Consumers about these new products and their benefits. The introduction and accept Ance of new products is essential for expanding markets and continued economic Progress. Question let s look at it from the other end. What would happen if All advertising were eliminated prof. Poole the editors of the Harvard Busi Ness review asked the same question. They found that 85% of businessmen did not think that eliminating advertising would change the Cost of products. Here s the Crux of the problem most people look at advertising in isolation and blow it out of pro portion. That s a mistake. Advertising is one Factor frequently a rather Small deter mines How a product is sold. It s a Selling tool like salesmen store displays packages the Type of store it s sold in and so Forth. Now for some cereals Del Ergens and May be a big part of the Selling Cost. For rods office furniture ship is a Small part. If you eliminated Oiler Selling factors would play a larger role. But you probably would not change the Cost Structure significantly question some people say that if we Stop All advertising prices will go Down. How about it prof. Poole people can look at television or listen to the radio and say of if Only they d Stop till the advertising i could pay but it does t work that Way. As i said before Adver Tising is Only one Factor in of hl9 what is called the Market ing if you eliminate advertising in t it logical that a manufacturer will have to add More salesmen or build bigger store displays or find some other ways to com Pete probably the new methods would t be As effective and they could be More costly. You know when you break Down the Cost for each item sold advertising is really a very inexpensive Way to sell products. Question what do you think of the idea that advertising should be controlled or restricted in some Way prof. Poole remember thai we re talking about a basically free competitive Economy. If we Don t Trust business people to use their Selling tools in the Way they the limits of the Law then we Don l have a free competitive Economy any longer. And Why single out advertising Why not control the number of salesmen a company can have or the of the air conditioning units in a store these Are Selling costs too. In fact if we infringe in the area of advertising is the next Slep to Tell a company How much research it can do or Hal it must replace workmen with bulldozers this line of thought can Lead to a wolof problems. However not even the most ardent supporters of advertising and free markets that there is no abuse and thai nothing can be although Perch mainly on Competition to regulate Advertis ing sonic Public policy May be necessary to control the most flagrant As is done in Othef sectors of the Economy. The pure food Laws Are in example. Question what about the argument that advertising makes people buy things they Don t need prof. Poole How would you define the word need you can say that All people really need is a Basic diet clothing and Sheller. Advertising does t people buy. It informs persuades and Broadens the area of Choice. H encourages people to spend. And it encourages people to save. If you look at the figures on advertising Copen dilutes i you will Lind that various forms of saving Are being promoted through Advertis ing. A Good example is the Campaign for Canada savings Bonds. And remember something called the Edsel. Mil Lions were spent on advertising but people still chose not to buy it. The Mustang on the other hand was a Garcal Success because in listed the need of the Day. Advertising can t reach into somebody s pocket and take the Money. It can Only open up a wider area of Choice. And in t that what our free Market oriented Economy is All about in the Long run you have to rely on Consumers to make the right decision. If you Don t Trust them to spend their own Money you Don to i guess Don t a free Market Economy. Question what do you expect from Adver Tising in the years ahead prof. Poole i Hope that the Industry by itself can Weed out any advertising Hal is deceptive or misleading. They re working on this. By and Large it s pretty there Are still some offenders. And i Hope that advertising can be used to sell ideas As Well As products. There is no doubt that advertising is a powerful method of communication. And an one in terms of Cost. Why can t we use experience and people to promote concepts that Are important from a social viewpoint i m thinking of things like Safe driving. Or re or ailment of policemen nurses and social workers. Even understanding Between nations. We re seeing a Little of this now 1 Hope we see a Good Deal More of ii. D note professor Poole has agreed to the reprint ing of his comments by the Canadian advertising advisory Board in the interest of creating a better understanding of advertising. You the consumer can do something about bad advertising. Write for your copy of the Industry s code of advertising standards. The address is advertising standards Council 159 Bay Street Toronto 116, Ontario. Read the Booklet. Keep it Handy. If of see an advertisement thai of think Breaks or seriously bends l he rules till in and mail the complaint notice enclosed with the code Booklet. Quebec before the into effect. Law comic Canadian advertising advisory Board we work for better advertising ;