Winnipeg Free Press

Winnipeg Free Press (Newspaper) - March 7, 1972, Winnipeg, Manitoba Omen s news 7, 13 without need without demand Spray promotion called myopic by Catherine Gourley in its successful promotion of feminine Hygiene sprays the cosmetic Industry has re versed consumer safeguards business has voluntarily set up the chairman of. The Canadian. Consumer Council told about 75 people at the joint dinner meet ing women s and men s sales and advertising clubs of Winnipeg evening. To me it is a classic exam ple of marketing myopia in to Day s commercial environment Short sightedness of the worst said Harold Buck. Wald Winnipeg lawyer who Heads the 20-member Council. The feminine Hygiene Spray a euphemism for women s genital deodorant is a product created with virtually demand and none he said cd to support his statement that these sprays at the least Are useless he read from the. Jan uary 1972 consumer. Reports a publication. The report states the sprays 30 at last count Are the re suit of relaxed attitude wards. Cites the. Spray brands use. In a College Issue of an american women s Maga z i n e Royce More s denture Spray warn you Don . With your Teddy Bear any More. Your Teddy Bear loved you no matter or. Buchwald criticized the cosmetic firms for making use of personal moral behaviour and even encouraging and exploit ing it. The article goes on to say in typical Madison Avenue style the demand had been created for a new product. It quotes two doctors critical of the prod one saying ads for Femi nine genital deodorants were of f e n v e and degrading to women by hinting that without a Spray a woman is dirty and smelly. In. Closing the article states doctors a Tomse. Soap and water As the most effective Hygiene sprays can be harmful by Mak ing feel with them she need t Wash As carefully or that any odor caused by infect. Tin is just a natural problem that a Spray can eliminate it. Adds. Because doctors have reported cases of Ulvitis following the use of these sprays their producers have shown a Cal Lous indifference for the. Poten tial physical effects of. The said or Buchwald. Court. Women Whf be received infections from the sprays said or. Buchwald Point to the Lack of adequate pretesting for safety. It seems any medical analysis of them was Token at he said. The main Loop Hole the Spray manufacturers have found he added in avoiding having to list their products ingredients is they be insisted the sprays Are cosmetics not drugs. Reading again from the con Sumer reports he said most sprays contain hex Chloroprene which can be absorbed into the blood. But As cosmetics the sprays Don t need to undergo safety tests before being put on the Market he said. He mentioned a newspaper article which said Canadian authorities Are expected to Fol Low the american food and drug administration which re quires warning labels on drug and cosmetic products with hex Chloroprene other features of the feminine Hygiene genital deodorant Suc Cess Story that get him up he said Are its use of advertising meth ods like Catchy phrases alluring packages and Subtle per Sonal identification techniques and its play on social insecurity Iii otherwise secure women. These questionable marketing techniques reflect on the whole producing and advertising Community he added. The vast majority of con Sumer directed business does operate with integrity but when a blatant exercise in de liberate or indifferent consumer abuse rears its head it s in the vital self interest of All who be Lieve in the free Enterprise sys tem to speak against when a product is promoted Only with the immediate effect on the Cash Register in mind he said a backlash of stronger advertising regulations often re sults. Consumers for the last half dozen years at least have consistently refused to play poker or shoot crap in the Market the abused consumer now has the ear of government and legislation and business practices have moved in where con Sumers can t adequately protect. Themselves against deception product hazards or even false expectations he said. It s the business Community s duty and Benefit to bolster up the credibility Gap Between what the marketplace says and what it actually does he arid fight attitudes like those of the Spray firms. Guarantees that Don t Guaran tee deceptive credit terms and advertising that peddles per kissable lies weaken the producers stand and eventually steer them into trouble of year by Catherine Gourley Mun Cating with these Peop he is using their Type of English. Most know English but some times i use their native Tongue to help them feel at she s familiar with most native communities in Manitoba and says she can recognize what band a person comes from by his name. Mrs. Betz said she. Did t know if the More bewildering now for a new Comer than it was when she came at a pure bred Saulteaux Indian who left the Pine Creek Reser vation 23 years ago to come to was named Mani Toba s woman of the year last night. Dorothy Betz received the title at the joint annual dinner meeting of the women s and meals sales and advertising at the hotel fort Garry. Since leaving her reservation North of Winnipeg in the North Shore 4 of Lake mrs. Bretz devoted herself to helping fellow indians and to the City. In 1959, she was co founder of the Indian and Metis Friendship Centre and last August was one of four appointed by the Provin Cial government As court communicators. This position forces her to Divide her Days Between advising new arrivals at the Friendship Centre and going to the Public safety building in the after Noons. She said in an interview before the dinner she keeps her office at the Centre because people know about the Centre and since she s been there since its origin her name is Well known. I m supposed to know about everything that goes on in the As court communicator she 18 years old. When you re daring and Tor do things on your themselves so they come to the e City. Many have to go through rough experiences to make it. It s the loner with no friends in the City who finds the going toughest she said. This is Why the Centre naturally attracts people new to the City. Through mrs. Betz and the other workers at the Centre these people Are referred to agencies for employment and lodging and can learn the codes of City life. Dorothy Beti. Voted Manitoba s woman of the year holds the Silver trophy awarded to her by the women s sales and advertising club of Winnipeg. Explains court procedure to those of Indian and Metis de scent who need help makes sure they understand the sen tence arranges bail and advises Legal Aid. I Check who s coming up or who s in she works with magistrates the police and probation officers. Besides Saulteaux she said she knows ojibway and under stands Cree. My Way of com mrs. Betz said she Felt Winnipeg had Good services for helping the Indian and Metis. It s the Rural areas she is More concerned about. As Mother of six children ranging from 20 to 9 years she is aware of the disruptive effect on families when the father leaves the Reserve to seek work. Report shows women try suicide oftener Edmonton up women try oftener but men More frequently Are successful in com mitting suicide a report shows. Statistics from Alberta s chief Coroner s office show four times As Many men As. Women take their own lives and that the bulk of men Are in their 46s. Judging from our files i think economic pressure is the greatest influence but there s no con elation Between High or Low salary said or. M. J m. Cantor chief Coroner. J other factors Are increase in i Competition business pressures j and some Domestic difficult men also Are More prone to go by the try. Try again Prin Ciple. Or. Cantor said. He told of a Man who tried shooting himself in the head wounding himself but not fatally. The Man then tried slashing his Throat but apparently not in women the main causes of deep suicide Are Domestic difficult then he Laid a Blanket under broken families divorce emotional broken and other related she car exhaust and finally j problems he said. Succumbed to Carbon Mono the number of reported suicides for 1971 was 173, he said. Edmonton had 46, Calgary 42 and there were 85 in the rest of or. Candor said his opinion based on Hospital and police re ports and talks with family members is that women at tempt suicide More frequently primarily in an attempt to draw attention to themselves. The province. Prescriptions i d like to see indians trained to work with other Indi ans particularly in the Home areas. Many come to the City spontaneously without any plan Ning looking for work. We should be working with them helping them plan before they leave their Anderson Heads club mrs. Hjordis Anderson was elected president of fort Garry c h i m o Toast mistress club which recently became a chartered club in Council no. 5, land o lakes Region of International Toast mistress clubs. Mrs. E. M. Osman is vice president mrs. Sally Bradley Secretary and Natalie j Roecker treasurer. The club will meet 8 . J March 16 at Pembina Crest school Pembina Highway fort Garry. Honor scholar however statistics Are not Complete because country re ports Are slower in coming the chief Coroner said. He estimated the final total would be about 190 compared with 203 for ladies of the aquatic Hall of i Fame and museum of Canada or. Cantor said the hold a reception 8 to 10 of suicides has remained fairly pm wednesday at the pan am steady during the last 10 years. Swimming Pool 25 Poseidon with increases directly related Bav in Honor of Robert Coke unit pricing spreads shoppers Don t use it by Peter Buckley Washington up Nei ther As costly As feared by the food stores nor As Handy As hoped by the bargain Hunters seems to be the word Here on unit pricing. But the system is becoming an every Day feature across the United states anyway. Unit pricing is supposed to make it easy for shoppers to compare values among conflicting brands and sizes on grocery shelves by providing figures on the Cost for each ounce or other unit of a product. However Bot i retailers and consumer representatives in the . Are beginning to agree that hardly any shop pers use the service to a significant degree. And those who get the most Benefit from unit pricing Are not the shoppers with Low budgets from the inner City or the Rural Backwater. Rather they Are the Well educated and comparatively wealthy buyers who already know How to get the most from a Gro Cery Dollar. Despite the drawbacks the system is spreading. The whole Ball game has changed in the last an official of the National association of food chains said recently. Stores that com Plain about the Cost of unit pricing install it because their competitors have it and they can t afford to balk at the the ing supermarket chains which handle nearly half the Bil lion in yearly food sales in the that one third of its members have installed unit pricing and the number continues to grow dramatically. Independent supermarkets Are being forced by Competition to keep up. Surveys indicate the Small grocery stores known As mom and pop operations Are not Likely to get into it. Supermarket owners have reported to their association that unit pricing has two benefits they had t counted on. It helps create an Atmos phere that this store cares about the their spokesman said and it can help save Money on inventory control. Estimates of the Cost vary but one study indicated it could be one tenth of a cent for each Dollar of sales in a big Chain. The association said that s an important Cost in an Industry where the profit margin is said to be eight tenths of a cent on the Dollar. Sarah Newman executive director of the National con Sumers league said in an interview Here the system is becoming so widespread the league no longer gives High priority to getting legislation passed by Congress that would make unit pricing com son Heads course for nurses Jessie Williamson has been appointed nursing coordinator for the clinical training course for nurses in isolated stations and health units slated to Start March 13. The course a Pilot plan funded by tiie Federal health depart ment is to run under the department of continuing medical education in the faculty of Medicine at the University of Mani Toba. Miss Williamson graduated from St. Boniface general hos Pital in 1932 and worked As a private duty nurse there till 1938 when she joined the Mani Toba department of health and social development As a Public he Albi nurse for Rural Manir Toba. In 1955 she was appointed director of Public health nurses for that department. Four applications were received for the course she said in a Telephone interview. The nurses Are from Nelson House Norway House Poplar River and Gillam. They Are. To work at various Winnipeg hospitals the Misericordia and women s Pavilion of the general for obstetric training the children s for paediatrics and possibly St. Boniface general and the Mani Toba rehabilitation Hospital. Oak Bank party a Sale of Home baking and sewing will take place at the annual Coffee party of Oak Bank United Church women 11 . To 2 . Thursday in the Assembly Hall of Eaton s Down town store. Pul Sory As it is already in some states. As to surveys showing the vast majority of shoppers Don t make full use of it mrs. Newman the sys tem is simple and easy to Check people use it. But if the shopper is faced with tiny la Bels with illegible Ink and has to Crouch Down to see the figures on the Bottom shelves asking too while she agreed generally that the poor shopper with Little education is ignoring the system she blames the educational system for leaving such people vulnerable. In any Case that s not a real argument. The league feels that the consumer who wants the information should have it a series of research studies on unit pricing has recently been issued by consumer re search Institute -inc., a Washington based group whose financing comes mainly from the food Trade. One study asked shoppers about their priorities in select ing a store. It discovered that a Good meat department was on top of almost everyone s list followed by cleanliness and helpful employees. Unit pricing was far Down among priorities. Another study found that shoppers Don t switch brands after unit pricing is installed although they sometimes move to a larger and cheaper size in the same Brand. And among shoppers who changed from one store to an other in the year prior to the study there were As Many. Who switched away from stores with unit pricing As there were shoppers who went to unit Price markets for the first time. Ladies facial hair removed permanently by latest electrolysis Short wave method safely quickly Institute 4oo Boyd bids port3go of Edmonton 942-4110 established 1949 for hiding Power depend on cult one Satin Latex. Dollar for Dollar your Best paint buy. Piltoff of. Paints shoppers drug Mart to the increase in population. However there was one exception Centennial year 1967. There was a drop to 135 cases in 13s7 compared with 162 cases in 1965, 145 in 1966 and 160 Fol j1968. I really Don t know what the reason Conw be. Bet perhaps people were Mere Busy and j Cappy that year. Maybe we peed More incest cranial Cerebra Feere s too. A the patters. Manitoba Rhodes scholar and championship swimmer. I i engagements Ross Rawle or. And mrs. D. Donam Ross of Montreal formerly of Wra announce the of their drag Ficter scan Jean to or. Jefin loess Hawk sob of or. Mrs. Of the Jas re a fee Joti my. A late the 35 vows to tart swedish Canadian sales 277 Rupert 943-04ss High Grade Western paint co. Ltd. The Painter s Supply House since 1908" 521 Hargrave Street 943-739s and lumber fuel 340 Des neurons 247-4848 Portage lumber co. Ltd. 270 Gordon ave. Hardware Ltd. 838 cordon ave. Hardware 529 Marion St. A Fig. 6 247-7677 Doner paints it hardware 847 Mam St. 943-9454 Glass off ten pc Wicks 3261 Fortag ave. 832-6394 i i paint wallpaper 696 Sargent 783-4322 783-5967 duet s hardware j91 stwi7, Stu rent i hardware be 3 s3 3 St. B a39-7272 a Tot j if a ;