Winnipeg Free Press (Newspaper) - October 23, 1973, Winnipeg, Manitoba
Winnipeg free press. Tuesday october 23, 1973 american motors Hornet sport about Small car Market target of american motors american motors Canada Ltd. Is introducing two new vehicles a two door sports Utility jeep christened the Cherokee and a five passenger Matador Coupe in its 1974 line up. Additionally the 1974 american motors cars in clude exterior appearance changes stronger bumper systems three Point Lap belts and shoulder har Nesses and various tech Nical improvements. Jeep vehicles for 1974 in corporate numerous mechanical improvements refinements and new options. William s. Pickett american motors Canada president said the 1974 am car models Are specifically targeted for the sub compact compact and intermediate Market Seg ments where his company feels the greatest potential lies. X it is in these areas trial we Are finding a Strong preference by buyers in smaller More completely equipped he said in announcing the new models. For 1974 the am lineup of cars is comprised of five series with a total of 14 models one More than a y e a r ago. Besides the Coupe the Matador series includes a four door Sedan and two and three seat Sta Tion wagons on 118-Inch wheelbase. The new Matador Coupe is several inches lower and is built on wheelbase four inches Shorter than other matadors. It features a Long tapering Hood and fast sloping rear deck and roof line. Three versions of the new Coupe Are offered the Standard Model a sporty v-8, powered a and the Premium Brougham. T h e Premium Ambas Sador has two luxury models there Are four compact hornets the sub compact Gremlin javelin and javelin amx sporty cars. Or. Pickett said the mat a d o r Coupe incorporates the most sweeping changes we have Ever made in our intermediate line. We believe it will add plenty of fuel to the Pany s drive to capture a bigger share of the Canad an automotive the introduction of the new models is the result of a seven year program to and modernize american motors product offerings with a company wide commitment to de sign Engineer and Market totally new cars for specific Model years. Along with the More Visi ble changes made in Amer ican motors cars mechanical changes Are found in All five lines ranging from redesigned weather seals doors and grease seals for axles to improved Inte rior panel illumination. In addition am car engines incorporate six pm Mission control devices to meet the 1974 standards. All v-8 s and Sixes except the 232 Cid six in Hornet two and four door sedans Hatchback and Gremlin have an exhaust Gas Recy Cle system designed to re Duce oxides of nitrogen Levels by approximately 50 per cent. Other emission control devices include an electric assist choke to help reduce Carbon dioxide Levels. The jeep four wheel drive offerings for 1974 in clude the four door Wagon pick up truck and Cj-5-Cj-6. The commando series has been discontinued. Included in the Cherokee w a g o u e e. R and pick up truck Are the addition of an optional 401 Cid v-8 engine improvement in the braking system with front Power disc brakes Standard or optional. There is also a Shorter turning diameter new sus pension Chassis upgrading optional tilt steering column and four new colours available. The new Cherokee is offered in two models a Standard version and a High line s Model. Both Are built on a 109 Inch wheel base. Polished treatment for luxury lincolns when you talk about Ford s Lincoln Continentals you can t help but do it with some reverence. They re in a Price Range that leaves owners Only with such simple decisions business investment desired our client a Young Man of substantial Means desires to Purchase an equal interest in a company operating in the retail or wholesale industries. Approximately to is available initially for investment in a situation which is now re turning reasonable profits and which has Good growth prospects. Active participation is essential. Please reply in Confidence to Winspear Higgins Stevenson co. Chartered accountants 516-294 Portage Avenue Winnipeg Manitoba. R3c 089. Attention Alvin p. Rice . A replies Iii be 1974 the Happy year the Shuette is the same Why thing the interiors Are different the colours have changed the bumpers have changed we Tould go on and on so Why not Tome in see the 74 s you la he impressed Matthem motors 1td. Cml to 574 Erin strut 786-3458 As what color shall i buy s o the neighbors won t think i m driving my last year s even the Ford of Canada Public relations people polish their prose when they Send out news releases. Oji the luxury lincolns. The Fiir Lincoln models for 1974 have a redesigned front end with a Strong re semblance to the coveted Mark in. Interiors on the common Continentals have had More luxury added to Side there Are mechanical improvements a n d an array of new options. Automatic seat Back re lease is Standard for 1974 and thicker pile carpeting comes with Sedan and Coupe models. There is new headlining of flocked Nylon covering soft Ureth a n e foam and durable Vinyl with leather upholstery As Standard on the town car and town Coupe. T h e Continentals have new wheel covers with simulated Turbine fins with a Star in the Centre. The area around the Hub is color keyed to the Vinyl roof. Base models can be equipped with an optional Luggage compartment trim carpeting and a spare tire cover. The Standard Power Plant with automatic trans Mission is the 460-c.i.d. Four barrel v-8. A new Hydraulic Power Brake sys tem has replaced the vacuum Power system on pre Vious lincolns. The stake horse of the Ford stable the Continental Marl in has had 20 change s to the Interior sound package alone As Well As a new look rear end and Interior refine ments. Although the rear appearance is new the traditional Mark in spare tire housing has been retained. Also Standard is an am pm radio. A Quick defrost electric Windshield rear window which has been Standard on some imports for some Lime is r new option on the luxury Lincoln. It Lin has wiper mounted wind shield Washer jews which Ford says results in ims fluid deflection at express Way speeds. The prominent feature of this Mobile splendor is a Rolls Royce Grill. Ford of Canada is put Ting a lot of its 1974 sales potential behind the Mustang ii described As the first luxurious sporty sub compact built in North America and the Mercury Cougar xr-7 which also is moving up. To the mid size personal luxury car mar Ket the manufacturer feels the four Cylinder Mustang will meet the Challenge of consumer concern with fuel consumption. The new Mustang is 19 inches Shorter than the 73 product and offers 45 of Lions to go with its sporty styling. The Cougar xh-7 is a completely re designed automobile increased in dimension inside and out with new body on Frame construction new sound proofing and features that will meet a demand for personalized transportation with Ford vice president Bill Hawkins said recently Mustang and Cougar set the theme for Ford s 74 lineup. More than Ever be fore design and production efforts have been directed to improving automobile Ford says the dominant features of its 1974. Models is Comfort and convenience. As to appearance All Fords including 12 car models and five wagons in Chislom 500, galaxies 500, Ltd and Ltd Brougham have distinctive new grills and interiors have been up graded. T h e Mercury line will be identified by new Grilles and Tail lights and some models offer Fea Tures found in the Lincoln including a 460-c.i.d. Engine. The Mercury Comet has a Good option list that pro Vides for disc brakes and Interior refinements and such As am pm. The san lard Power unit is the . One barrel six Cylinder engine Wilh fully synch on Iund null malic i i Iti Smission. T farm report by John Clark United Grain growers i n southwestern Mani Toba and in a wide Belt across Southern Saskatchewan and Alberta it s strictly touch and go when it comes to seeding stub ble. The old Rule of thumb is Don t seed stubble unless there is at least 18 inches of moisture in Clay 24 inches in Loam and 30 inches in a Sandy soil at the time of seeding. Grow ing season rainfall will then make up the Dif Ference to give a decent crop. The situation can vary of course according to expected Grain prices. Present Day prices can make even a poor crop look respect Able in terms of Money in the pocket. But it gets a whole lot harder when you interaction of fertilizer moisture on wheat yields try to to Ngure out How much f e r t i 1 i z e r to add when there s a minimum amount o f moisture on stubble land. Confounding tie problem is the fact that fertilizer tends to stretch moisture somewhat in a dry year but if1 it s too dry there s no Benefit from the fertilizer Dollar. This whole question o the interaction of moisture Fertility Kernel nutrients and wheat yields was recently studied by w. C. Effect of different treatments on Grain yield nitrogen and phosphorus total dry matter and quire per Pound dry matter. Total dry Grain matter yield per cent per Grain and bus Pel acre 19.8 rainfall Only rainfall Only and fertilizer with added water with added water and fertilizer 59.2 nitrogen cent Straw x. Pos. Cwt. Per chorus acre continuous wheat per cent water re pounds water required per Pound dry matter 20.4 30.7 2.60 2.73 2.72 .0.42 0.42 0.40 rainfall Only rainfall Only and fertilizer with added water with added water and fertilizer 73.2 2.15 0.4l fallow wheat 2.98 0.36 55.1 2.78 2.60 2.33 0.36 0.39 0.38 30.2 32.3 43.6 92.3 49.6 112.6 674 644 830 598 506 506 639 562 Hinman a soil scientist at Swift current. After seven years of tests he concluded with added water and fertilizer wheat yields can be increased and at the same Lime the Fertility and nutrient Content of the soil h e adds the proviso however under Semi arid conditions without added water where the balance Between growth and Mois t u r e is More delicate excess fertilizer May re Duce yields of wheat with out improving the Fertility or nutrient while such general conclusions hardly answer the questions should i use fertilizer and if so How much should i use on stub his results will help you make the decision. To control the moisture in the soil Hinman con ducted his tests in 15-Inch x 5-foot deep tanks filled with Loam soil. Fertilizer was applied and water was provided either by rainfall or in specially added quantities. Continuous wheat and two year wheat fallow rotations were compared. His result showed not surprisingly that when typical climatic conditions in Southern Saskatchewan existed moisture was the limiting Factor. When Mois Ture was adequate Fertility was the limiting Factor. As for yields or. Hin Man found fertilizer with rainfall As the Only Niotis t u r e did not increase for continuous wheat or fallow. In fact in years of Low rainfall there was a reduction in yield. The table gives the details. But when extra water was added fertilizer Dou bled the yields of continuous wheat 30 versus 59 bushels per acre and in creased the yield by one third on fallow. Although he found the yearly yield was less under continuous wheat than with fallow the total yield was greater by 23 bushels Pel acre with extra water and fertilizer. When either just extra fertilizer or extra water was added the total yield was greater by Only four bushels per acre. Or. Hinman found the amount of nitrogen in a Kernel was generally related to the amount of pro Tein. He observed that fal Low wheat had More nitrogen than continuous wheat with the highest Content being in the fallow wheat with rainfall Only. He found extra water tended to reduce the nitrogen Content of the Grain with the least amount being in wheat that got extra water and Toyota and Dat Sun launch new line manufacturers of Toyota and Dat Sun cars arid trucks Are stopping All production for the first time in order to introduce a completely new line for 1974. Previously the two companies Nissan automobile co. Canada Ltd. Manufacturers of Dat Sun and Toyota motor co. Ltd., had made Only minor changes in their vehicles or introduced a new Model Dur ing the year. This year however a Complete changeover i s being made1, by both companies and All the new. Models Are expected to be released by the end of in for Toyota and the Middle of december for Dat Sun. Donald Ross general manager of Gladstone Dat Sun motors said lie feels Nissan automobile co. Is changing their vehicles this year to compensate for the Dollar revaluation. There have been several increases in the value of the yen since Dat Sun was first introduced to the North american Market and or. Ross said remo Delling the vehicles will mean there is no increase in their Price. Despite this or. Ross expects new Model to be a 111 lie bigger and heavier with a Lille More horsepower than their predecessors. Nissan automobile Lias already launched one m of e i Willi the Dalsun b21.0, a new vehicle to succeed the Dalsun 1200 which is being Discon limited. This new car offers better in g i n e performance More passenger and Luggage room More noise insula Tion and safety and emis Sion control equipment. The Dat Sun 13210 comes in Thron models a two door Sedan a four door Sedan and n Hatchback. Nissan automobile will also be introducing the oat Sun 710 to replace hip 510, o f f n r n d in Itrice models and Ilir. M7, to Rob in i he 240 the Only line to be retained from 1973 is the Dat Sun 610. A or. Ross is optimistic about sales of the new cars in 1974. He said 775 new cars were sold in Manitoba in j972, 950 to will be sold in 1973 and in 1974 or. Boss Hopes sales increase by Jno cars again. For some reason Mani Toba was the last place in Canada to really develop in the import car line so we re getting bigger gains Here than elsewhere in Canada. Sales Are begin Ning to fall in British co Lumbia and Are starting to in or. Ross said. He said cold Cal her could have frightened car buyers away from the Small imports in Manitoba originally. Donald Preston general manager of National Toyota did not give any Indica Tion of new models to be expected from his company hit said he expected sales to be much higher in 1974. Chevrolet s award winning Vega Hatch Back fakes on a new look of liveliness in 1974 with different front and rear styling. The new a Perance features a distinctive Large louvre Slop ing Metal Grille in front and complementary styling in the rear end with new Light and end panel. The More massive Vega bumpers for 1974 Are of aluminium a saving of 55 pounds dead weight Over conventional steel bumpers. Australia China sign wheat pact Melbourne renter Australia and China have signed a Long term wheat agreement for the Sale of up to 173 million bushels of austra Lian wheat to China the aus trial i a n wheat Board announced Here. Board chairman .1. P. Cass said the agreement was signed in peking on oct. 18. Under the agreement the Sale will stretch Over a period of three year beginning Jan. 1. Hemisphere funds inc., in come shares 20 cents . Funds an increase of .10 cents nov. 12, record oct. 29. Ridgeway motor products Ltd. 332 main St. Stonewall Man. Your Complete . see us today for a Good Deal on a new or used . Car or truck phone 284-7644
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