Winnipeg Free Press

Winnipeg Free Press (Newspaper) - March 12, 1977, Winnipeg, Manitoba Fashion top designers give Salon Chic to of uniforms by Betty Ommerman the woman who would like a new outfit by a famous designer but can t afford the Price might be Able to get one free these Days by taking the right Job. The rend apparently started 11 years ago when Italy s Emilio Pucci designed a multilayer uniform of culottes wraparound skirts and blouses in his identifiable prints for Bra if International airline hostesses. Now said Tom Ellington Dupont s vice president in charge of career apparel More than million and 25 Mil lion Yards of fabric is spent on such clothing each year. And this Type of apparel is expected to increase three to five fold within the next two to three he said with the Grea test growth potential probably in the fast food Dupont a member of the career apparel Institute which concentrates on uniforms Lor airline banking hotel Motel and fast food personnel has tested fabrics in the past decade. What we re continually looking for is Ellington said. Work clothes unlike clothes in a regular wardrobe have to be Able to undergo continual Wear about two to three years of it without falling the Cost of. The uniforms ranges from to depending in part on the number of pieces in the wardrobe. Most firms give one Complete outfit to an employee and additional Gar ments May be purchased at Cost Ellington said. Some firms also pay for theory cleaning though most of the designer clothes Are Wash and Wear. Halston Stan Herman and David Crystal Are Only a few of the More readily recognized names trying to put fashion into uniforms. Herman who has designed everything from dresses and fake furs to lingerie be came interested in career apparel in company clothes Toft on storms Long skirt for Sheraton hotels new Day photo Bank uniform by David Crystal Stan Herman s outfit for Mcdonald s. When asked to fashion a uniform for Avis. Car rental and other firms such As United airlines for which he s currently designing Are just the tip of the apparel he said. Fast food is the base. That s where you bring All your ready to Wear knowledge to the Industry. You have to design a style that will be is tasteful for a woman who s a two As for one who s a site Herman was one of 35 designers contacted by the Mcdonald s Chain to compete in designing a uniform. His winning styles include a Choice of Blue Navy rust yellow or Green uni forms consisting of mix and match pants skirts striped shirts and aprons All with Gold m pins. His designs for United airlines use Earth colors of soft Brown and Tan for pants skirts serving aprons and Coats. There Are also Matching handbags and carry on garment bags that have already drawn queries from Passen Gers about where they can be bought. They Aren t for David Crystal whose Alligator Motif and classic styles have become a moderate Price status Symbol is also manufacturing a group of Blue dresses pants blazers vests and skirts for Bank personnel. Those de signs however Are currently limited to bunks in the South and Midwest United Stales. Halston Many of whose customers seem to think nothing of paying or More for one of his outfits is the latest name to design career apparel. He has been planning new fashions for Braniff. It la be an interesting Chal Lenge and something i be thought about for some he said when asked Why he accepted the commis Sion. I be also been Given creative Freedom which after All. Is what every designer really but not All uniforms Are created by celebrity designers. Even uniforms lacking name credits often draw the envy of non employees. A spokes Man for the Sheraton hotel Chain for instance said he s had hundreds of Calls about the Long skirt and shirt worn by some of our hostesses in the the outfit by Omni form corp., has a Navy s logo on a red and White striped background. And those big pocketed Brown overalls by Lee which fit into today s casual life style Are being sold exclusively to factory workers. Sex keeps women Calm Beauty thrives on Harmony us it Coupon Council for travel Days and stay at Home Days this elegant duo if a Winner. Tailored shirt in season less Mack features full sleeves that taper and cuff at wrist. Ankle length dirndl skirt presents a vivid mixed print in Black and rust Aztec Motif. Deep hip pockets and Loose easy flow of skirt reflect a casual and Comfort Able spirit. Both shirt and skirt Are in versatile ready to go 100 per cent Cotton. From Anne Klein. By Judy Chicago a regular sex Hie Good for a in Ksn As Long As it s not too Active and not Loo said Belgium born designer Diane von fur Stenberg As she took a sip of hot water and Lemon. A woman who does t have sex does t feel so Good. I think. It calms her Down a Little miss von Furstenberg is involved in everything from women s fashions and Cost relics to fragrances and eyeglass frames. Her name also can be found on handbags scarves umbrellas lingerie and lounge Wear. She was Here recently promoting her new Book Diane von furs Lenburg s Book of Beauty Simon the 222 Page Hook tells women How to become More attractive. Confident and sensual. She was wearing a yellow Rosebud on Black six skill and Matching Long Cardigan jacket from her Spring collection. She fiddled with a Skinny. A karal Gold Chain and heart shaped Pendant from her jewelry collection As she sipped her Citrus beverage she claims it cleanses the system and expounded on sex Beauty and women. Asked for her definition of a Beautiful woman she said she is a woman who is Loose who has accepted herself and is in Harmony with herself. Straight Beauty in t very important. It s very Flat. If you have a big nose Don t hide it. Play it up and accept it. That s when you look she says her own nose is not the Best but she does t let it bother her. I also Don t have attractive hands or. The Best Waistline or she said. My featured Are my eyes and my legs. Today my hair is dirty and i m lir cd. J packed one pull up Boot and one Boot Tivit zips up the Side. But it s me Ami i Don t feel bad about to keep in shape exercises 30 minutes a Day. She also tries to eat natural foods. Atop the television set in her hotel suite were bags of dried apples and raisins and a package of Honey and Dale cookies to snack on. Her skin is flawless. She keeps it that Way by washing twice a Day with a Foamy liquid Cleanser. She wears the makeup that bears her name. For daytime she blends on a beige foundation adds Heather Eye Shadow on lids circles her eyes with Turquoise sweeps on Black Mascara lines the inside of her eyes with Blue Pencil brushes on Coral Cheek powder and finishes with a touch of lip gloss. Evening use the same colors but miss von Furstenberg said. Once you know what s Good for you stick to it. Don t Wear somebody else s face or somebody disc s she thinks she looks belter today at 30, than she did when she was 25. She spends More time on herself now than she did when she was younger but comes off looking better and More Ca sual. I had a lot tougher appearance she said. It was a facade i was hiding behind. You know i am a great feminist. I want to help women and i think i but to be for women does t mean of have to look like a truck Chicago Sun times perfect posture handshake _ aay paws Pon t reach. V sitting erect work one hand behind and up the reach Over and clasp hands behind our practice woes it tossibl6 Tot. Of Peoples Pont. Either. Try to keep our head erect. Feel Back. Straighten. This three piece suit for Spring is tailored of Cream Stripe. Jacket features slant and Fiat pock Light weight Wool and polyester in a cinnamon and ets Centre vent. Blazer suit that fits is Best buy for woman Boss by John t. Molloy dear or. Molloy i am 17 and a widow with three children one of Thorn in College. I be been fortunate enough to have been promoted into a management position. I m going to buy half a dozen suits and have Al ready chosen the colors and patterns. I would like some practical advice. No generalities please he specific. . Dear . When a woman buys a suit she must pay careful attention to three elements style construction and fit. The style of the suit which works Best for most women in executive positions is the traditional Type Raith skirt cd pants depending out other variables. There Are places where pants actually work Best for women you should pay particular attention to the construction of the jacket. Test the material by grabbing the sleeves in your hand and squeezing. If it Falls with it out neatly you can try it on. If ii remains wrinkled it s unsuitable for a hard Day at the office. In such a suit you come out at the end of the Day looking like a bag. Check the took of the material. Al though Yon want it to be wrinkle Resis Tant Yon Don t want it to took like cheap polyester. If it has that cheap look pass Over it. It can Only be worn by women in non authoritative positions. Check the patterns and see that they match on the scams. If the jacket will need extensive alteration you can buy Only a solid since this Type of alteration probably will mismatch previously matched seams. If the suit costs More than the buttons should be sewn on by hand. If it is less expensive the buttons can be machine sewn but the must be rein forced. U is essential to mend the lining with the outer fabric. Avoid contrast. There is nothing More disconcerting than a Bright Orange Flag inside a woman s coat. If the jacket does t fit perfectly it can create a Strong negative impression. When you put it on the shoulders should fit snugly but there must also be sufficient play for you to move your arms. The Collar and lapels should lie Flat and in a Good suit the lapels will have a neat Roll. And finally remember you have to sit Down in Slacks or a skirt and men will look. Have the clerk get you a chair and sit in front of the Mirror. I Hope that s specific enough. Dear or. Mol toy i be been Reading in the paper of the new suits with the country look. Exactly what is the country look and is it appropriate in the office i am an acc Umant. Dear . The country look is the old English Squire look rough Tex tured wools and worsted in Eart Tonc solids and multicoloured checks her ringtones and plaids. The jackets have leather patches on the shoulder the Elbow or the pockets and often have leather buttons. The country look is Well named. It s appropriate for the country. It is the adaptation of the traditional British grouse shooting look by people who never saw a gun or a grouse. If you Wear such a look to the office you might As Well carry a sign saying i Don t take this whole business frankly that s about the worst mass ate that could be sent out by a Man who s taking care of other peo ple s Money. Dear or. In tally we would like you to Settle an argument. My neighbor and i notice that the women on the soap operas All Wear Long dresses. She said these women must dress right and that they re a Good guide. I Dis agree. . Dear . You re right. Most of the women who appear on television regularly from the soap opera stars to the talk show hosts get their clothing free. In Short they re living ads. And in the fashion Industry an and is some thing they d like you to buy not something you should buy. With Date Cimmy can Mem to to Money with a wiwii0wq press 300 Carton strut k3c 3c1 face press sa1 i a ;