Winnipeg Free Press

Winnipeg Free Press (Newspaper) - July 5, 1987, Winnipeg, Manitoba Winnipeg free press july 1987 pages 1928 by Frank Rizzo the Hartford courant Jann editor and publisher of Roll ing Stone sits serenely behind a big wooden table of a desk at his fifth Avenue office in Midtown in this ele Gant room on the 23rd Over looking Central gentle hints of Rock n Roll beatles Fig rolling Stone a por trait of Elvis Presley Are offset by original leather couches and a scale Model of a fighter plane from top it is much different from his office 20 years ago in san Francis where Wenner started the mag the rent was but he had to put up with the noise of clanking Linotype machines and the odor of smelting machines As Roll ing Stone rolled off the but that was before rolling Stone became a Power in the music before it became a chronicle of american popular Cul before it became an ins Titu this year rolling Stone is Cele Brating its 20th anniversary in a big with not just one but four special it began in april with a Salute to Rock with David Bowie on the an Issue devoted to the Best live performances of the past 20 with Jimi Hendrix on the came out last month and an Issue of the Best recordings of the past 20 years will be for Sale in its major anniversary Issue will be on the Newsstands at the end of syndicated radio specials Are scheduled throughout the arid there Are plans for a two hour Abc television special in co produced by Wenner and lome i survived 60s an anthology of rolling Stone articles and edited by Wenner and called 20 years of rolling Stone what a strange trip its been Friendly press is due this were an institution Wen Ner were one of those things that survived the i guess were the proof that that whole period want for Wenner launched the counter culture biweekly with and a Little help from his friends namely editor Ralph Gleason and Jane whom he married in 1968 and with whom he owns 80 per cent of the publishing i was out of a Job and trying to do freelance writing about Rock n Roll music and get any i had no Choice but to Start my own he John in his role in the Richard Lester How i won the was on the cover of the first rolling Stone Magazine on that Issue had 24 pages and a printing of the Magazine now averages 100 with a circulation of one the name of the Magazine came from theold expression a rolling Stone gathers no Muddy Waters used the name for a song he the rolling stones took their name from Waters song and like a rolling Stone was the title of one of Bob Dylan earliest Rock n1 Roll the slogan of rolling Stone from the first Issue All the news that but it could have been amended to All the news that fits the times and an alternative the Magazine had an Impact on american pop culture from the rolling stones drummer Charlie Watts wrote Wenner an Early letter congratulating him on the John and Yoko sent him the two virgins picture of themselves for the magazines first soon everyone in Rock Roll wanted to be on the cover of rolling in still rolling pop chronicle reflects on its 20 turbulent years Hook the Medicine show even wrote a hit song about wanting to be on the it the Early issues celebrated the Rock giants and events of the Day the Jimi Janis the Monterey pop Eric Bob the Otis Mick Jagger and the rolling the Jerry Garcia and the grateful Tina and but there also was time for the oddities of pop culture Rock Fash tiny underground comic books and Rock n Roll political coverage in the Magazine intensified its political coverage and wrote in depth articles about the presiden tial along with Rock Jane George Huey Newton and the democratic and Republican conventions now shared cover that was the first time we had a National Wenner people were really paying Atten Tion to and at such a tender age of i think i was 25 or 26 at the and there we right in the thick of presidential that was throughout the 70s and into the rolling Stone covers acted As social and cultural sign posts of the time Kent Charles Muhammad the right Jesus Daniel Ells Patty Star Punk saturday night saturday night new wave Miami live Aid and the music became less news worthy and interesting in the Wenner there was a slump in the record including the creative end of so there want All that much to write music just want much fun shortly after moving its head quarters to new York in the Magazine started writing More about the fashion even making the covers in those Days were such show Busi Ness personalities As Richard Johnny Robert Richard Harrison Goldie practically every cast member of saturday night and gasp Bob it was rolling Stone i death issues on Jimi Janis Jim Elvis John John Belu Shi and Marvin Gaye that demonstrated the magazines ability to be a focal Point for an entire Genera Tion at a time of by the Early to roiling Stone started to reassert its cover age of the music without giving up its Slick show Biz cover As music got exciting again we increased our coverage of the Wenner but i dont think if it was All music wed have a readership As Large As we As you get you find that you dont spend All that much time in Wenner led rolling Stone to become a major Power in the music business youve also developed interests in other the Magazine has managed to maintain much of its baby Boomer audience while attracting a Youn Ger and is Able to be hip and mainstream at the same the average age of the Roll ing Stone Reader is slightly More than 60 per cent of the read ers More than half of its current readers attended or graduated from the median income of its readers exceeds i think Young people in their Early 20s Are much More sophisticated than we were 20 years said who was raised in Mann just outside of san generation Gap there seems to be much less difference Between a 40yearold and a 20yearold compared to when i was there Doest seem to be that generation rolling Stone has changed with the Wenner Twenty years after it its having its Best year but it no longer is a personal reflection of one mans Stone is beyond the Point where everything in the mag Azine has to have a personal inter est for Wenner there Are things in the Magazine that dont interest but i know Are of interest to other i Tell you who the psychedelic furs Are if they marched into this office with a sign i just cant keep up with All the music with annual sales of the Maga Zine now exceeding would Wenner Ever sell How much he responded without missing a he is not in the Market to he but if someone offered you youd think about that Money Worth thinking but the Magazine has meant More than profit for it also has meant Fame and entertainment fad Buff seeks Way to produce fake leg by David Oreilly Knight Ridder newspapers you didst need pet rocks or trivial Pursuit games or cab Bage Patch you didst need Hula hoops or Davy Crockett Raccoon and you certainly dont need those yellow signs in your car announcing that you have kids on but will the spend Good Money for a Doberman pins her mask that turns your Schnauzer into a ferocious watch dog will you buy a Golf Ball painted in Green andean Camou for those awful shots you dont want anyone to see or will you go bonkers Over a Flyswatter with a Hole in it one that gives Pesky houseflies a sporting Chance stick go ahead and every body laughed at Wacky Wall those gelatinous rubber octopuses that stick when you throw and then creep Down they also bought 150 Mil lion of and netted Ken who owns rights to the Wall a profit of million on sales of so who to say a fake leg you hang out your car door wont make Byron Swetland a million too that question brought Hakuta and Swetland together several months when of Huntingdon mailed one of his fake legs to Hakuta office in Hakuta was momentarily he said on a recent visit to i thought it was but Hakuta whose self awarded nickname is fad liked the gag and decided to include it among the suitcase full of oddball items he periodically carries to newspapers and television talk shows just for the fun of the leg is a realistic looking Pant leg with a sock and a mans shoe sticking out below the the object of the said Swet is to slam your car door on the leg so that it hangs outside and drive around with Ive had people come running up to my car your leg your leg like i know my own leg was caught in a he said with a and then they realize it was a and laugh at the leg May not to Avail Able for six or eight a Art director and is still searching for economical ways to manufacture but theres Good too his Sicky straws drinking straws containing make believe bugs and Worms that you suck up with your drink should be out this along with his Bald mans Best a Novelty Pockel Mirror with hair on the top and he conceded that the Odds of his striking it Rich on a fail Are but theres always that he most people simply buy fads without wondering but for four years Hakuta has been try ing to figure out the Why of fads such As the pet Rock and rubies and How he can duplicate the Success of his Wall a by must be useless and outrageous and i according to everybody has a kid in which is very hard to release said who has a masters degree from the Harvard business the president of a big company might feel awkward doing something As tame As taking yoga lessons on his lunch or drinking herbal and yet he could play with a Wall Walker or give a pet Rock to his and nobody going to Hes really lost his the novelties that seem to turn into fads Are often that have a playful Quality that allow peo ple to be silly in socially acceptable he sold millions think of the Hula said who is probably the Only Harvard mba who wears a sweater decorated with rubber Glowin thedarl the Hula hoop was a plastic hoop that you swung around your body by gyrating your it was a hit in the late and sold millions for the whammy which later made a fort Newith the Frisbee and the super that was a time the 1950s when being the organization Man was the right and then along comes the Hula and you just cant take yourself too seriously with one of Hose things so its innocent just a couple of minutes of a a now gives free advice to inventors such As Swetland who want to learn How to Market novelties and they Hope create the next multimillion Dollar he even has created a Tollfree fad hotline for aspiring fad makers that gets to Calls a he and he is working on his third annual fad to be held in new York in Hula hoop was a big marketing Success in the press Ridden British royals must envy Continental cousins sunday London Britain Young royals must be in if they behave like fun Loving they Are berated As throne rangers who Are turning the monarchy into a soap if they adopt a restrained and dignified others com Plain they Are the problem May be British royals Are constant targets of the paparazzi and scandal sheets of which Are willing not Only to forge photographs of a naked Princess Diana but also in vent stories about Prince Charless obsession with ouija boards or a royals drug the irony is that the popular press of european which have their own Royal is More interested in the antics of Princess Diana or the Duchess of York than in those of its own Cowkey inevitably the British royals must envy their european who can get away with the most outrageous behaviour or be respected for their serious approach to take Monaco for the antics of princesses Caroline and Stephanie Are legendary and their lifestyle has become an International soap led a wild life until she married and then divorced her first Playboy Philippe but the Pope has refused to modelling a Day and pop she has had a string of from Paul Belmondo son of film Start Jean Paul to Anthony Delon son of actor Stephanie knows the dangers for Many boys i am the ultimate Tro she can say things that could pro Voke a constitutional crisis in Brit Ain in bored with trying to be a danish Prince sent Home for using a pea shooter at school annul the marriage and in the Vati cans eyes she is living in sin with her present the italian millionaire of Stefano Ca has come of Jet set she is described As Androgen capricious and she has dabbled with Sev eral including dress de just having the title Doest mean i want to spend the rest of my life opening Flower shows and going to id go she is now living in los Angeles with a nightclub manag then there is Prince heir to the if he behaves he is described As shy and a if he is High spirited he is dashing and Albert is a serious train ing As a banker in new but he has had a string of All of them said to resemble his they have included the dynasty Catherine and a dutch Marlene that affair finished when nude Pic Tures of her were said to be in Rainier Steps in Albert has even been photo graphed in the Buff with a German Prince Rainier stepped in after that and tried to persuade his son to marry a european such As lady Helen elsewhere in the Young royals Lead largely blame less the Only hint of bad behaviour to touch any of the scandinavian children was when the second inline to the danish Prince was sent Home from his state school for using a the Danes joke that if they be came a their first presi Dent would be the revered Queen Crown Prince has never put a foot wrong and is now doing his military both princes Are sensible and hard working and have steady girl in Sweden and Norway the Royal children Are too Young the norwegian royals Are still at school and the swedish children Are aged 10 and under to have provoked scan but the signs Are that they will be As Well behaved As their danish in the the younger generation such As Prince Johan and Queen Beatrix other children prefer family holi Days and skiing to the dutch Crown Willem is doing his military service in the dutch he has a steady Girlfriend and will go on to study history at Leyden University the belgian and Luxembourg Royal families Are equally Conven and none More so than the blameless Princess Margretha of who recently enjoyed a sedate 21st birthday Crown Prince of Luxem Bourg caused something of a stir by marrying a commoner of mixed Swiss and cuban but that is the most outrageous thing he has acknowledged heir the belgian offspring Are equally Prince Nephew of King is the acknowledged although his father is in succession to the although Phillipe has assumed a higher profile during the past his private life remains very As do those of his younger brother and i i i ;