Winnipeg Free Press

Winnipeg Free Press (Newspaper) - October 2, 1989, Winnipeg, Manitoba 16 Winnipeg free october los Angeles times photo coffin retailer Nyswonger displays caskets in her Santa citrate coffin business likened to Butcher shop casket shop raises funeral Industry Wrath by Maria la Ganga los Angeles times Santa it is the sort of window display that stops you dead in your tracks soft Back discreet potted plants and open coffins with names like Emerald lords last supper and going the windows in question Are in downtown Santa where Hill Mark casket gallery opened its doors seven weeks ago to a Hail of outrage from the funeral Sheralee and Kyle Nyswonger own the store and its sister casket shop in Loma in san Ber Nardino which Industry watchers say Are the Only strictly retail casket establishments in the grief stricken to the Hillmark is a Way to make a living while helping the grief stricken save Money at a time of great sadness and but to the close knit funeral in the Nyswonger Are virtually committing blasphemy disrupting the tidy Supply Chain that traditionally links casket makers and funeral directors and underselling the Competition in the tempers Are so hot that Ron publisher of mortuary management Magazine and a partner in Abbott Hast mortuary in los likens the Young entrepreneurs to wholesale and the nations largest casket makers Are refusing to Supply citing longtime policies of dealing Only with licensed Funer Al buying a casket from the nys wonders would be like going to a restaurant and i want your chefs ability to serve Fine but i want to bring my own because i can get it cheaper at the Butcher Hast handling fees in when a consumer buys a casket at a retail most funeral Homes tack on handling fees of up to funeral contend that retail casket companies make dying More not less expend but the handling fees Are under review by the Federal Trade which investigates unfair and deceptive Busi Ness Nyswonger response to com ments like basis is a shrug and a after she if the burial Industry is in such an she must be doing some thing the Nyswonger sell their caskets for which says beats funeral Homes prices by 30 to 40 per she said she has already received about 100 requests for distributorships from throughout the and the nine Montgold Loma Linda store should bring in in sales its first year of Nyswonger views these As Good indications that she was right to sell caskets instead of styling hair or Selling we work within Peoples Bud she i want to have to Bury my husband and scrimp and save to buy him a Cas services Are expensive a full service funeral costs by buying a casket at she a family can save in the neighbourhood of that Why were in until Sheralee had spent most of her Short career working in Florist shops arranging Flowers and in medical offices processing Kyle was the sales Man Ager for an automobile a Post he still when the entrepreneurial spirit Sheralee Nyswonger said they first thought of More traditional but we decided theres a hair Salon or a Florist on every other processing medical records gave her some knowledge of the costs of death to a she and she realized that the expense could be in people Are More shopping and Price conscious these she it took two months for Sheralee Nyswonger to persuade her Hus band that they could make a profit in on the first Hillmark casket gallery opened in Loma its she Are bankrolling the new Santa Ana but while she thought she was getting into a quiet Busi she has found out other on the Loma Linda stores opening she the owner of a local mortuary stormed into demanding to know the Iden Tity of Hallmarks casket Supply when my husband asked him to he she he left when we were dealing the sheriffs relationships with local vendors have been equally casket manufacturers traditionally sell their wares at wholesale Price directly to funeral George executive director of the casket manufacturers Assoc a said that wholesale casket sales in the United states Range Between million and Mil lion funeral Homes Mark up casket prices to cover a wide variety of operating because the coffin is the major piece of merchandise funeral Homes Many tie All the overhead costs to the Price of the Jeanne Gilbert of the National funeral directors association markups the markups Are Gil Bert because funeral Homes do not recover their operating costs through service charges on such items As Chapel and limousine use casket manufacturers will not divulge their whole Sale and markups differ from establishment to establish Gilbert for an adult where a casket is used and theres a Visita the return is less than 10 per said Lemke of the casket manufacturers the average operating Cost for a Funer Al Home May be As High As per adult if a funeral director fully recovered operating costs in service the Cas Ket markups would not be nearly As because funeral Homes Are Cas Ket companies major funeral directors Wield a powerful influence Over their Inland casket manufacturing in stopped supplying coffins to Sheralee Nyswonger when local funeral directors found out about the firms funeral directors were no longer buying from because they were Selling to she Peter vice president of in declined to Sheralee Nyswonger re moves All labels from the coffins she Sells and refuses to divulge her list of Trade rules in just so tired of getting beat she the customers like everyone else just wants to Cut you to other casket retailers have come and and the funeral Industry contends that Consumers have turned their backs on such casket retailers have blamed the funeral Industry for their in the Etc enacted Trade regulations demanding that Funer Al directors furnish their custom ers with detailed lists that break Down services rendered and prices the regulations also pro Hibit the funeral Industry from misrepresenting to customers the Legal requirements for for is not necessary under most Circum according to Raouf a a staff attorney for the los Angeles times photo the going coffin is one of Hillmark casket gallery most popular Talent scout finds Morris to promote 9lives cat food by Ellen Hawks the Baltimore evening Sun Baltimore the indifferent attitude of the big red cat called Morris is a tender trap of interest for he professes to be a finicky the Girth of this 9lives so Gescat did not indicate that he had turned Down much Dindin or super he a Beautiful 14pound example of a Well cared for and healthy his veterinarian Laura fasten and handler Bob who Are travelling around the United states with Morris to promote National cat health cant help but chuckle when they look at the huge red Tabby who accepts their attention with a stifled indifferent Star without any trepidation that he might not like the environment out Side of his Large Martwick takes Morris out and sits him on there he sits eyeing a horde of writers who crowd around to Admire say hello Over and Over and All but look foolish trying to impress this absolutely haughty and royally indifferent who found Morris in a shelter in new is an Ani Mal Talent scout and handler who has selected the two Morris cats who have represented both have lived with him As House pets in his Home just outside of the first Morris became popular in 1969 and he died at age 19 in Martwick says it took one year to find the present Morris who began his career in the Talent scout wont divulge completely his secret of How to choose a Laid Back and totally flexible cat who can ignore the most unusual situations but he a comfortably adjusted cat wont stay that Way unless he is fed and handled Martwick modestly denies his Talent scouting and cat care ability saying that Morris is relaxed because i feed him constant Praise and balanced cat fasten says that there Are an million pet cats and million pet dogs in the United states today and in the four consecutive years that 9lives cat food and the american veterinary medical association have sponsored the cat health Campaign to Alert cat owners to the importance of medical care and a study commissioned by Charles associates revealed that the number of people who take their cats to veterinarians has increased by 16 per she advises that More than will tend to hide their purring and appearing a cat could be suffering from a serious disease such As a virus that attacks the immune system which is preventable by proper vac she fasten cites the three most important vaccines As rabies and nutrition is equally a cat must have a balanced she says warning that feeding a cat dog food is absolutely a cat needs four times More protein than dogs do and they would be deprived on dog a cat particularly needs a meat derived amino acid called it is necessary for feline vision and without it a progressive retinal degeneration of the eyes will she a Wise cat owner is one who feeds the balanced foods of a major cat food manufacturers who researches nutrition for prepared cat food that is balanced is More important today than in the a cat cannot today safely roam free to obtain necessary nutrients of greens and meats fro the and most owners find it too difficult to prepare balanced foods at this makes the commercial foods the of recommends internship a Phi Beta Kappa graduate of Stanford fasten received her degree in veterinary Medicine from the University of Cal Iford Ladavis and was the first woman to be selected to internship in the feline health program at Cor Nell she owns and oper ates her own veterinary Hospital in Northern fasten has written a Booklet entitled he the Morris free upon request from 9lives Martwick and Morris two campaigns each the other being the annual adopt cat month of june sponsored by 9lives and the american humane association with studies revealing that approximately Kittens Are adopted from shelters each year because of this she a special invitation from downtown come introduce yourself to Erno Lassios skincare and Well give you a Bonus the Erno Laszlo Institute believes in developing a highly personalized skincare and Beauty regime for each and every after establishing your skins Erno Las los specialists then select the preparations which will Combine to serve All your skins try the invitation ritual travel collection and become a member of the Erno Laszlo Institute at the introductory collection contains the following invitation ritual travel collection 3 sea mud soap 21 g Phe Ityl Cream g controlling pressed powder and 59 each of regular controlling Active Phe Ityl Light lotion and Phe Ityl Complete not shown Phe Litone replenishing Eye 14 my Phe Litone gentle Eye makeup 75 my your Bonus with any Erno Laszlo Purchase of or youll receive a Phe Litone luxury Mascara at no extra one Bonus per offer valid until october while quantities personal shopping cosmetics Eaton we Canadas department store ;