Winnipeg Free Press

Winnipeg Free Press (Newspaper) - January 2, 1990, Winnipeg, Manitoba Iru 41 Cauffm details rates subject to confirmation i Cert Alt Manl Furns 4 conditions apply no fees briton Rice Winnipeg free press january pages 1322 Philip business editor business business Deal pure and simple Cadillac Sale in Seagram family interests by David Roberts Montreal Charles Bronfman regrets sell ing the giant Cadillac Fairview development firm to a company in but not because of a newfound sense of Canadian when the family holding company Cemp named after the Chil Dren of the late liquor magnate Samuel Bronfman Phyllis was dissolved in an hour with Bronfman last of a series it was decided the family share of Cadillac Fairview would sold to Job reality of Chicago for billion that according to some Crit effectively placed the redeveloped downtown Core of nearly holdings and assets of corporate magnate statistics Canada shows Busi Nessman Charles Bronfman has an interest in the following limited holding and companies Charles Rosner Bronfman 13371 Canada the Allan and Lucy Bronfman Cemp holdings 150296 Canada Bow can holdings Alta Warrington 101477 Canada 101477 Canada inc Canada skate Pony sport ing goods Warrington products grab shoes Cemp invest ment 101466 Canada 150409 Canada exec ire Hobo a holdings Lyford hold Ings entrust investments society in Mol Pierre do Courle Royer Chandy holdings Charman in vestments 148233 Canada Canad Israel development 146638 Canada Cine Lex Odeon Claridge investments Edgar Miles Bronfman Tortuga investments invest sements Tortuga estate of Samuel Esbee investments Lumi Gem Gabriau Koo Sac Phyllis Barbara Bronfman Cemp holdings Cemp investment the sea Gram company 1430 Peel Street enterprises 1430 Peel Street investments 130194 can Ada club Mediterraneo de Salaberry realities Seco Cemp 1430 Peel Street holdings Gest ions 1430 Peel Warrington 1430 Peel Street investments biotech Nica inter National the British Columbia distillery company Cen Tenary distillers 99337 Canada Ronco Supply Dupont de Nemours and jes holdings Seagram invest ments la distilleries Mont Morency distillers Corpora Tion 1982 Joseph Seagram sons the Adams distillers group Atlantic Dis tillers Canadian distillers Captain Morgan rum distillers Centenary distillers ont Duncan Harwood distillers fort Garry distillers four roses distillers Fred Myers rums House of Seagram Hudson Bay distillers International vintners Maison Che Meneaud Melcan distillers Ari Stovin agencies Melchers Robert Brown distillers Seagram China Seagram distillers sea Gram distillers sea Gram overseas Waterloo agencies Wolfschmidt Wood rum Lasalle Industrial development Melcan distillers Paul Masson and Thomas Adams distillers John Dunbar distillers Morgan maritime rums Thomas Adams Ontario distillers Walbeth holdings under Dupont de Nemours and com Pany Conoho agrico chemical agrico Canada Conoho Canada Conoho minerals Conoho minerals can consolidation Coal Compa consolidation Coal company of Cardinal River coals Cardinal River Coal company of Canada can Neptune bulk terminals Canada Dupont Canada 622415 Ontario Augusta natural Gas do canes resources Dupont chemicals and textiles Lim Dupont chemicals and Tex tiles Eastern Dupont do Quebec every major Canadian City into american in Ca Dillas holdings include Polo Park and the new downtown Portage place both now owned by Chicago but in a rare one none at his Montreal office in the old Windsor Bronfman co chairman of the the Seagram company bristles at the thought of being viewed As after it was Charles bronc Man who threatened to halt sea Gram Board meetings in Quebec on the eve of the parti quebecois elec Tion Victory in it is this same Charles who has bucked the trend in Quebec and opposes the Meech Lake Accord for what he says is its Balkans nation of great and wonderful the Cadillac Fairview Sale had nothing to do with Canadian versus american it in Bronfman words a business Deal pure and i think youre Over dramatizing he there is basically one major building in Vancouver and one major building in Toronto and now one major building in but i Call that the downtown Core of every and dont a lot of the things were done when we did the Toronto Dominion that started the downtown core1 of Toronto which is now Replete with great and wonderful and so i really dont think being Canadian has very much to do with if you have an unless youre Selling it to people who Are abhorrent to which you i find nothing wrong with i think americans Are so what kind of company was Cadillac Fairview it was a terrific Bronfman do i have regrets in a but Selling it was a situation which needed to be attended to and so we attended to Bronfman says the dissolution of had nothing to do with a reported rift Between himself and brother Edgar Over which Bronfman heirs would eventually run the worlds largest distilling company with an Nual assets of More than that had to do with different family members living in different tax jurisdictions with different needs and so he and also the next generation Charles Bronfman owned Polo Park until 1987 when he sold Cadillac wanted some Money because they wanted to do their own and so there were two major assets Seagram and Cadilla Fairview and we we rent going to sell any Seagram and so it was considered prudent to try and sell Cadillac because i think that had it come to one of the sides of the family trying to buy the other Side out that would have been very difficult i mean How do you do that and satisfy everybody that nobody being taken or is doing any taking sometimes youre faced with that dilemma and it gets Early Days recalled Bronfman recalled the Early Days of Fairview before his right hand Leo put together the merger of Fairview and Cadillac development in Bronfman said it was Kolber who suggested Bronfman get into Urban development through the Bronfman Fairview in the late after Fairview was established Kolber put it together with the Toronto based Cadillac develop ment in the Bronfman personally opened one Fairview Polo in Winnipeg in Heck of a i remember when we opened it it was quite and Bronfman recalled How Kolber put the merger together with Cadillac in Leo was the Guy who did it from our from the Fairview and then we got together with Jack lion diversified develop ments and those Fellows at Cadillac and it became a wonderful we had some Tough times in the recession when interest rates went Way but it was a Heck of a company and i to own those properties the Crown jewels woul Dve been West la who owns the Montre Al expos baseball club for Sale to the right buyer and a slice of dozens of other business ventures through his various says he favors the free Trade agreement but is against the proposed Meech Lake constitutional in not a great Meech Lake fan for a he stand for something Meech Lake and free Trade Start to really balk Anize to make what is Joe Clarks a Community of communities i think a country has to stand for has to have some value has to have some spine in it to say this is who we what we what we stand but i think that combination of the two Meech Lake and free Trade is Max projects global space age movie technology Winni Eggers were in Awe watching Nasa movie at Portage place Max by Susan Yellin Toronto up the modest victorian Home that houses the head office of Max sys tems is a Quirky contradiction to the leading Edge technologies created by the internationally renowned film this is our conservative grins an amiable Graeme the company president and one of three but in his spacious front the results of innovative ideas that brought Max from a Small town in Southern Ontario to global status Are proudly two genies awards from the Canadian film Industry stand alone on the mantelpiece a blowup of shot by Nasa Bangs above it trophies from around the world Are placed through the but Max int resting on its Lau a Asyet unnamed projection technique using innovative 3d View computer graphics and live Ani will premiere in in the we think its the next major step in the development of said roman another of the com pants Max from maximum image began with an idea in the mid60s from three men in what was formerly now the turned a concept into a Toron to based corporation with offices in Japan and two subsidiaries in the United states and a staff of along with his and Robert currently imams chairman Emeri joined a Small band of fellow filmmakers and entrepreneurs at Montreal expo 67 world visitors stood in line for hours outside the Bell Canada Pavilion and others to View films created by the which experimented with multiple images of spar Kling clarity shown on Large screens brought the audience into the picture and spurred the fledgling firm to go one the multiple system was just too the along with australian Ron put together a single projector system with images 10 times larger than a Standard 35mm wrapped the film in six track sound and projected onto screens six or seven storeys taste of something new the process was a watershed in although it premiered in the first Perma nent Max system was installed at Ontario places part of a government run amusement Centre along the Toronto water the 1971 North of gave the audience a taste of some thing new As their senses were assaulted by a stomach turning ride on an air plane and a massive Forest fire that seemed to engulf the two years later came the Dom screen version of the two systems have been installed in some 65 permanent the including in 15 the company estimates Over 20 million people see films in both Max and Omni Max systems each the company has grown at a rate of about 25 per cent a year for the last 22 estimates who is awaiting the next space shuttle launch for further footage for his new Blue were proceeding at about the right i still a private does not release annual Revenue Fig Ferguson credits the company longevity and creativity on the philosophy of entertainment entrepreneurs like or Canad an theatre impresario de Mirvish and Garth Drabinsky give people something Treyve never seen be we Are show business people and the decisions we make Are show business says Fer the essence of that is a gut feeling of what the Public wants that what show business is All when we set up this company we had a gut feeling that the Public would line up to see these Strong equally Strong re search and development and links with companies producing the latest in precision cameras and advanced have also Given Max a foot Ferguson expo 90 in Osaka will have three Max while a fourth is being produced by a japanese company using an Max ;