Winnipeg Free Press

Winnipeg Free Press (Newspaper) - January 12, 1994, Winnipeg, Manitoba Winnipeg free press Money Philip 6977002 b5 video venture on fast Forward by Murray Mcneil staff writer All work and Little those five words pretty Well summed up the first few years in business for the Husbandman wife Videman film production team of Keith Mckenzie and Darlene co owners of visual marketing Darlene Mulligan and Keith Mckenzie visual marketing founded 1983 employees six product or service video and film including promotional and training videos and documentary drama for Industry and a variety of other growth sales have grown an average of 10 to 15 per cent Over each of the last five but Are expected to jump by about 25 per cent in on your Gordon Preece Winnipeg free press when you first Start everybody lies to Mckenzie laughingly explained during a recent interview at the couples marys Road office and production they say if you get through that first year youll be he then when you get through the first year and its still brutal they three three years and youll be then its five Mckenzie and Mulligan although there Are always their experience is that it takes a Good five years to get a new business reasonably Well said that How Long it took before their incomes were Back up to the Levels they were before they left their old he was general manager of Advance electronics professional which Sells professional broadcasting equipment to various companies and and she was an auditor with Revenue Early difficulties said she could recall Many an occasion during those first five years when friends would Call and invite them out to dinner or a movie and they have to say no because they didst have enough she added that their Early entrepreneurial difficulties were compounded by the fact they were breaking into a Market that was still in its infancy in Mulligan said that in 1983 when they launched vision there were very few Winnipeg companies using videos As a Dave free press Keith Mckenzie and Darlene mulligans business vision is paying they expect sales to jump by up to 25 this promotional or training but almost 11 years All kinds of companies and organizations use Mckenzie and the demand for visual marketing services continues to he said the firms sales have been growing by an average of 10 to 15 per cent a year for the last five and this year there expected to jump by As much As 25 a Mong the firms and organizations visual marketing has done work for Are Standard the North West Parks Palliser Manitoba rolling Centra Winnipeg 2000 and the Canadian cancer and we visual marketing and its local competitors have still barely scratched the surface Here in Mckenzie but while breaking into an emerging Market had its it also had its for they said it Cost them about to launch visual marketing in whereas now the Startup costs would be closer to although they initially did just corporate communications work promotional and training and Mulligan said it want Long before they started branching out into other kinds of video and film including television commercials and documentary and dramatic video about half of their yearly sales involve corporate communications and the other half involve other types of video and film the couple noted that visual marketing handles All aspects of video and film including music composition and videotape worried Consumers holding Back recovery by Clyde Graham Canadian press Ottawa nervous con Sumers Are still holding Back the economic recovery and the Federal government Doest have the Money to restore their con the conference Board of Canada said the Otta abased economic thin tank says the Economy will grow by just per cent this year and per cent in poor prospects for Domestic spending Are really holding us said the growth of about five per cent is considered necessary to recover the damage from the recession and to Start reducing the unemployment the Board says meagre wage in slow Job creation and the threat of higher taxes in Spring Bud gets have Consumers too worried to exports have been carrying the recovery so but with the Federal deficit headed for a record High of up to billion this fiscal the new lib eral governments hands Are its going to be very difficult for the new government to deliver on the election Promise of More said the on the National unemployment rate jumped to per cent in december from per cent the previous a Royal Bank of Canada report this week warned those numbers dont put much zip into these figures suggest that household incomes will remain acting As a drag on Domestic Home building starts in 93 Down per cent from 92 last year ended As it began on a sour note for Manito Bas beleaguered Home build ing after starting the year off with a 48percent drop in housing starts in the Industry wrapped up the year with a 19percent decrease in starts in according to statistics released by Canada Mort Gage and housing Chc said yesterday there were 162 housing starts reported in the province last that compared to 200 in december decembers tally brought to the total number of housing starts reported in the province in 1993 a drop of per cent from 1992s total of the Chc figures the decline came As no since a senior Chc official predicted Early last month that 1993s housing starts total would be Down from 1992s Chc attributed the december drop in housing starts to a 79per cent decline in the number of Multi starts in the prov Ince 14 units compared to 68 in de Cember Over supplied rental markets in some Manitoba centres have resulted in Low Levels of multiple unit noted Richard Goat a macs senior Market analyst for on the other were up 12 per cent 148 units compared to although actual numbers were on a seasonally adjusted basis Manitoba fared a Little better last month starts compared to in construction of new houses Rose per cent in Decem the fourth monthly gain in a Row for the Chc the boost pushed the seasonally adjusted rate of housing starts to up from in Bank rate 141 89 90 91 92 93 94 j source Bank of Canada Pace setting Bank rate below 4 level for first time in 30 years Canadian press 0 up Ottawa for the first time in 30 the trendsetting Bank of Canada rate fell be Low four per cent yesterday to set off speculation on How much lower the Cost of borrowing Money will As the Central Bank rate fell for the third week in a Row to per cent from per cent the previous that the lowest the rate has been since August 1963 and the new set Ting accelerated expectations of a decline in the prime lending rate offered by chartered Banks to their Best at per the prime is now at a 32year Andrew senior economist at mrs said the real Story about borrowing costs int the actual level but the size of the weekly the most recent weekly declines have been around four or six basis Points whereas the rate had been falling twice As quickly in Early a Pyle a basis Point is one Hundredth of a percentage that should be seen As a signal the Bank rate is close to hitting he 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