Winnipeg Free Press

Winnipeg Free Press (Newspaper) - May 16, 1995, Winnipeg, Manitoba corporate notes Days Over Karl Berkson Arthur Chipman 9345311 rates subject to change Winnipeg free press business Philip 6977017 b5 May 1995 rivals discover Power in Unity a 1 Yfe advertising firms expand by sharing office space by Murray Mcneill business reporter they describe it As the Best of both last six Independent advertising and communications firms formed an procreation communications moved into a Victoria style heritage House at 368 Edmonton the idea behind having six firms under one roof was that while they would remain Independent if their clients needed additional advertising or communications services they under one roof Here is a list of the Mem Bers of the procreation communications an Alliance of six Independent advertising and communications firms much a full service advertising the Kelco marketing group a consulting firm which specializes in developing Inte grated marketing strategies and database marketing Lynch a communications company with extensive experience in writing press releases and developing and implementing marketing Media promotions and special Adam Rickner design and a graphic design and illustration and Type a computerized design and layout event a company which specializes in event marketing and they have someone close by who they would be Able to offer their clients All of the services of a full service advertising and communications but without All of the associated added Alliance member Roy owner of Kelco marketing if the client needs the whole array of we act As a Kehler explained during a recent if the client Only needs to use one or two he can use just Michael masters and Linda co owners of much Media and the ones who spearheaded the formation of said the arrangement has worked out great so in they said it has worked so Well they expect other Small Industry players to adopt a similar the president of the advertising association of Winnipeg also foresees More Small firms forming closer working Tricky As it becomes More accepted by you will see More and More of Laura Gray she noted there already Are a number of other Small including her own Gray that regularly work together on but while she foresees More alliances being Gray int convinced go to the extent of moving in together under the same she said that kind of arrangement can become Tricky unless youre Lucky enough to find the right mix of personalities and the procreation members said Treyve been Able to most meetings Between advertising firms and their clients Are held at the clients she so having All of the participating agencies housed under one roof int that from Linda Michael Roy Kehler and Lori Karasiuk in front of their offices on Joe Bryksa Winnipeg free press like Kehler and Gray maintained that one of the biggest advantages in having a number of smaller firms working together on a project is that they can provide their services at a cheaper rate than most Large firms because their overhead int As a senior official with one local full service Palmer Jarvis disputed that i dont know that it would be at less said Palmer Jarvis Vic president of creative i would doubt that it Palson said there is Merit to the concept of firms forming alliances and pooling their he said Palmer Jarvis has done something opting to create two new standalone Karac ters graphic services and Kaizen Media share the same premises and work closely with Palmer Jarvis on Many but also take in work from other outside accommodations masters and Whitfield said they came up with the idea of forming an Alliance about two years when they were looking for new accommodations for their Whitfield said anything they liked was too big for just so they began looking around for other Small firms to share the space with but aside from the space masters said forming an Alliance also made Good business sense because there Are a growing number of smaller players in the local advertising and communications and a growing number of clients who prefer working with smaller with a smaller the clients Deal directly with the principals of the and they like he and Kehler saves time Whitfield said having everyone under one roof also saves time and expenses for the Alliance no More driving Back and Forth to one another offices for or shipping material Back and and in five minutes we can get a group meeting together in one of the whereas before it would take three Days to get everyone she breast implant suits to Cost billions Reuter Dow Corning has filed for bankruptcy Protection after a billion Legal settlement proved too Small to Deal with injury claims from its silicone gel breast the company said yesterday it faced More than 200 lawsuits in the next six months from women who had opted out of the global settlement reached last Dow a joint venture of Dow chemical and Corning had agreed to contribute billion to the settlement but said it did not have enough Money to stand by its agreement and also fight the Sepa rate attorneys with lawsuits outside of the global settlement have not reduced their exorbitant threatening our Lon term business our ability to fund the global said Richard chairman and chief executive the lawsuits represent a potentially enormous financial and management Drain which threatened our the filing took place in bankruptcy court in Bay near the company Headquarters in mid it freezes All lawsuits and protects the company from its creditors while it reorganizes its in this it will provide a forum to Settle the litigation and resolve the hundreds of thousands of including thousands from Are suing the they say the implants caused illnesses such As scleroderma a condition where the skin thickens and hardens rheumatoid arthritis and autom the food and drug administration imposed a moratorium in 1992 on the use of the the bankruptcy filing came after the Federal court overseeing the settlement found in april that the billion would be inadequate to cover the to the initial settlement was reached in april 1994 and had promised to pay benefits of to million to each depending on her health and we remain hopeful that some Way will be found to preserve a global settlement and our participation in Hazleton aside from the billion that Dow Corning was throwing into the Bristol Myers 3m and Baxter International had agreed to put up the remainder of the Money for the about billion of the total was for women who claimed they were already while billion was set aside for future injuries Over the next 30 Hazleton said the uncertainty about the claims Dow Corning could face were beginning to affect its otherwise healthy business the company debt was downgrade raising its borrowing he also said the company insurers have not accepted their responsibility to commit to pay their share of the More than billion which we believe they will owe he said so far they had paid Only the company has said throughout the dispute that its silicone gel breast implants were not a health Corning said it May have to write off its entire investment in the Dow Corning joint which it values on its books at j Bonds it pays to invest in Manitoba guaranteed builder Bonds series 3 Are a guaranteed investment in Manitoba that will continue to provide a local source of funds to keep your province full guaranteed competitive interest rate adjustable available for As Little As five year term reserved exclusively for Manitoban interest payable or compounded for the term builder available at participating credit Crisses Trust companies or investment dealers throughout or Call toll free 18005650350 Eric Stefanson minister of finance province of Manitoba ;