Winnipeg Free Press

Winnipeg Free Press (Newspaper) - May 28, 1995, Winnipeg, Manitoba 68 Winnipeg free May Busin advertising feature retailers handpicked by Shaw industries what is Trust Mark Trust Mark carpets Are known for their consume Friendly system of ranking and the five local dealers who carry the lines Are proud to be associated with the Trust Mark Bill owner of Bill Knight carpets and at 895 Century says the rating system educates the it allows them to make a confident Deci i think its the new Selling system of the 90s total disclosure it takes a lot of Guesswork out of it for the they can see if there getting Good value for the Trust Marks Labelling system gives you an easy Way to compare says Ted store manager of exclusive car 433 marys its truth in advertising the Way they indicate the exact the testing pile height and it gives us a lot of Quality lines to show to Pochinco its Warran and uses the top Trust Mark is synonymous with Trust Mark helps the consumer by giving Clear information in everyday terms customers can Hart of Erhard Streu floor sup ply at 919 Mcleod says that makes a big the system helps them feel More comfortable when they Deal with the con Sumers know what there Trust Mark is also being marketed by five separate dealers in and that alone shows Confidence in the Bill owner of polets floor store these carpet retailers Are members of the Trust Mark carpet selection sys tem Ted Hart Heino Bill Knight and Bill locations at 181500 Regent Avenue West and 1682025 Corydon says Trust Mark conforms to and surpasses their com pants High we look for and handpick Only the Best products with the Best service we can find for our customers in the Trust Mark is head and shoulders above everyone else in Price and nobody touches its says Heino owner of kens carpets and 191 Marion customers had to rely on salespeople to Tell them things like what the weight there was no Way to find that now there the five local dealers get Trust Mark car pet products directly from the mean ing a better when you mention you eliminate the says we buy from Shaw industries and it comes directly Here to the its a Sav the Trust Mark carpet selection sys tem by Shaw industries is a full disclosure Selling system featuring carpet practical and trained it is designed to give customers All the facts they need to make an confident decision about their carpet Trust Mark is based on the concept of full disclosure Consumers Are Given pertinent specifications concerning the Basic fabrication and performance characteristics of every Trust Mark carpet allowing them to compare and determine the Best carpet for their particular trained salespeople help customers fully understand All the product resulting in Consumers who Are Likely to be satisfied extensive research by Shaw industries determined that the majority of Consumers want All the information about carpet up not disguised in an arbitrary classification or a they wanted to com pare durability and other characteristics based on credible Industry final they wanted an consistent program to compare carpet components across the Broad spectrum of sup ported by knowledgeable in Trust Mark was designed in partnership with with information and components developed through consumer research and Shaw industries created Trust Mark with the Promise of selection made the system of full disclosure allows customers to learn about carpet before they a customer Friendly display system clearly explains carpet basics such As face twist and these criteria Are based on Industry Stan Dard so the consumer can compare samples from different Manu As Well As styles within Trust retailers who were asked to become authorized Trust Mark dealers were care fully chosen based on their reputation for professionalism and sales personnel participate in comprehensive train ing programs designed to improve skills and assist them in effectively using the sys Trust Mark salespeople Are specially trained to act As Consul Tive offering Consumers guidance and specific information relative to the largely self ser vice Trust Mark the certified Trust Mark dealers Are the customers Best resource for a Quality Many dealers have installers on staff or can make reliable if a dealer offers an installation you should use he or she has a vested inter est in your and knows How important it is to have the installation done whatever your floor covering require the Trust Mark carpet selection sys tem will help you to determine the Best possible carpet according to ongoing surveys conducted by Polaris Market 89 per cent of customers who purchased Trust Mark products said the Trust Mark experience exceeded their what s tie difference Between these two Carp v you can find out with the Trust Mark carpet selection system parking East understand words and pictures show you exactly what to look for in a of you always have the knowledgeable help of our Trust Mark come shop the Trust Mark youll know youve made the right Choice before you leave the comparing and choosing carpet Doest have to be a mystifying in it can be a shopping because now theres the Trust Mark carpet selection Only system that gives you practical information about carpet durability and other facts you need to make informed buying the Trust Mark system int difficult to its by Shaw selection made exclusive carpets 2338158 Bill Knight 895 Century 7839600 5 o q o Erhard Streu floors Supply 6674890 guaranteed installations warranties g kens carpets drapes 191 Marion 2330697 ;