Winnipeg Free Press

Winnipeg Free Press (Newspaper) - October 24, 1995, Winnipeg, Manitoba Winnipeg free october 1995 a3 Kaufmann campaigns common Man by Treena Khan staff reporter Straw hats and a brass band that How Peter Kauf Mann kicked off his mayoral Campaign six weeks ago in a Winnipeg convention Centre meeting it was just like Jimmy enthused Campaign strategist John Walker was the popular new York mayor from 1926 to styled As a Champion of the com Mon and recreating that image for grocery store owner Kaufmann has been the goal of the Kaufmann team in this 1995 mayoral no matter that Walker was forced to resign for corruption in City in the spirit of the infamous Kaufmann says the average Winnipeg Ger has been shut put of govern and promises to be their Champion of the common throughout the the owner of Kaufmannn foods has tried to distance himself from Susan Thompson and Terry Duguid by distancing himself from playing up his Small businessman image Over his three years As a City Council Lor from 1989 to i took a Little idea of a grocery and built it into a family business employing 75 its that kind of initiative that going to drive Winnipeg for he its Only been in the last half of the election Campaign that Kauf Mann has been considered a Seri Ous contender for the mayors against Duguid and Thomp but he says he expected the Early people were chuckling at me in they were chuckling three weeks there not chuckling he said with Rel the Early Days of the Campaign made him feel More like Rodney Dangerfield than Jimmy he i didst get no he but i dont feel that Way what turned the Campaign around is his Dow Home he Kaufmann has also taken a very different approach to marketing there have been no television commercials or splashy billboards for this in Mccarron the strategy has been to be where the Media focusing on pressing flesh on the at football games and in seniors his daily itinerary is not routinely sent out to the and his press conferences have been Campaign manager behind the he has to fend off his aggressive Campaign manager Lawrence dealing with All the Chain that the hardest he said a Little sheepishly As har Rison tried to Cut the interview Short for a strategy i like to pull my own Kaufmannn advertising has been concentrated in Small Community papers and Lawn with no television his first radio ads were even made up on the he and even the relatively modest Kaufmann not chuckling Campaign has him in the he saying hell Likely have to pay out of pocket for a portion of the estimated he admits a Lack of Media savvy has got him into a radio and opening with the whats big and yellow and sleeps six Drew outrage from the Manitoba government employees Union and a Call for members to Boycott his stores although Kaufmann defends himself by saying he was making a Point about an inefficient government not Lazy and after com ments he made about closing Down food Banks put him on the he seat although he again tried to defend saying he was quoted out of context and that he was really saying he wants to stimulate business so fewer people would need to use food but the lesson Hes Learned is not to Trust he when in mayor of i will not be speaking to anybody on the Ive Learned if you want to talk to you come see me in Hes also Learned How quickly opponents can take advantage of the Little acknowledging he has entered into a War of words with Duguid since the Foo Bank As soon As i started to Rise in the Terry started to fall and then he started to get he a confident Thompson has Cabinet list in hand by Nick Martin City Hall reporter mayor Susan Thompson has her weekend planned phoning the new Mem Bers of her executive policy com then its Back to business Mon sitting Down with pc to get to work on the 1996 says a confident she wont reveal who on the list for her but admits newcomers Are among the Poten tial if they win their coun cil seats with a Campaign of few announcements and Only a hand Ful of mayoral forums Thompson expects to be reelected for a second she deliberately chose to avoid raising controversies and making unaffordable this is the time to elect some body who going to stick with and has the vision to carry through a rough this is a person youre electing for the and Thompson Thompson emphasized Shes taken the High staying out of the personal squabbling that erupted Between challengers Terry Duguid North Kildo Nan and Peter Shes twice called Duguid a liar during the Cam she Hes mis leading people by claiming the City is spending nothing on Street repairs in the 1995 even though Winnipeg received million in Federal infrastructure Duguid cites As proof of his Thompson keeps list secret ability to build consensus his negotiating a five year Deal with the cites largest a Deal Council endorsed 115 Over Thompsons retorts Thompson he went behind my Back building consensus on things like the cupe which i didst think should be she has less to say about Kauf Kaufmann will get a certain percentage of the right because things Are moving to the Kaufmann was the chief offender among Many candidates who plastered election signs on Public particularly boulevards and Thomp son this is As a Citi am offended by what i feel is a blatant abuse of Public proper its a degradation of Public whats that say about what else youre going to do Thompson expects a rough ride when the three appear on Job radio this but if it gets Down and she i just wont be a part of there have been no Surprise Thompson we All knew it was crime and economic she said Shell be working the phones this weekend interview ing her new in looking for people who Are who can withstand who under stand were in very difficult the mayor will lose at least two members of Deputy mayor George Eraser who and theres a lot of uncertainty she where i thought some people were there John Angus nor Bert is Mike Oshaughnessy old Kildonan is theres one incumbent in bad whom she wont its somebody who stuck their foot in their Mouth 900 but the alternatives Are Thompson said her sources Tell her three newcomers May be about to defeat including Garth Steek in River George Carter in and Shirley Timm Rudolph in Don Mitchelson looks solid in dug ids former two years Thompson fired Bill Clement Charleswood fort Garry As Deputy Hes been Bill has never been out of my Good adding with a quit fish province should stay out of civic doer says continued from a1 1 dont do those kinds of Thompson told doer sees it we dont think Vodrey should be involved in the civic he adding the Money should have been simply transferred Between or presented to police chief Dale Vodrey said holding the Money until thursday would have delayed implementation of the additional yet the City has already recruited and begun training the first 24 officers As of june in anticipation of receiving the suggesting nothing would have been delayed by a Cheque presentation the Day ii lir i he that was on a Wing and a hoping the province would come through we went out on a said Amaro Silva Daniel chairman of the cites Parks and culture he said yesterdays announce ment made no difference to the timing of getting the new officers on the Street Early next he said delaying the announcement three Days could have had some effect on the police services regular recruitment class in which had its budget raided to bring in the extra offi cers As Early As Thompson said things dont stand still during an this is one part of the on the mayors she the meeting with Vodrey was originally listed As a Campaign event on Thompsons daily Media Campaign worker Jim Ingebrigtsen said ear Lier that Thompson and Vodrey would be announcing a seven year plan on crime and which could Ell be the most important policy announcement of the Cam it was later scaled Down to a photo Opportunity by both Thomp sons and Vodrey its very unfortunate you can be a mayor and a candidate at the same Kaufmann its very upsetting to me this is taking place on the eve of the Duguid satisfied with teams efforts by Stevens wild City reporter they serve not doughnuts at Terry dug ids Campaign they also serve lots of Strong that because the Day starts Early for dug ids strategy they get together at most mornings at dug ids spacious and comfortable Campaign head quarters at Bannatyne Avenue and King just a five minute walk from City chaired by Campaign manager Jim the meetings Dis cuss both the Days forthcoming events and Lon term in the these Are Hap pening almost every Duguid Jim is the Campaign i participate and i a Well funded Campaign and a strategy of raising issues and giving the electorate reasons to switch mayors has Given the North Kildonan councillor a fighting Chance of being the first challenger to unseat an incumbent mayor since Steve Juba knocked off George Sharpe in we have been aggressively and that has struck a chord with the Duguid whatever happens on the we have run a very Good Cam we have set the and it All starts at the morning strategy participation but and Media adviser Bryan Dunlop Are there almost every at a meeting late in the Cam Ron Prada nuke of Prada nuke is discussing Pur Duguid set the Pace chasing radio and television time As the Campaign moves into its final were talking right now of increasing Dunlop said of television Woodman said Campaign strategy has been to place half of the television spots on the last week of the this last Duguid advertised on the world 60 mad about you and the you have to be very careful about what you Are doing with Woodman in 20 commercials you could be out of television spending limit a 30second spot on Seinfeld costs a lot in a Campaign where the total spending limit is and the limit Means some tac tics Are out of the a citywide literature drop would Cost Woodman said dug ids Campaign will raise and spend the Legal we will be real close to the Woodman funding and to spots Are not the Only things that Are going Duguid and his strategy team feel that the election Campaign has gone according to with the emphasis on the difference the candidate would make As we Are exactly where we want to Dunlop a month we Laid out a we said we would go with it and we for they knew from the beginning that late in the it would be difficult to get their message Duguid so we Are on Duguid most Duguid feels his Campaign has set the Agenda in the elec by focusing on issues and staying away from Dunlop said the Campaign has accomplished its two principle the first was to raise dug ids and the second was to discuss the that includes the episode where Duguid used three dozen doughnuts to demonstrate his concerns about the relationship Between the City and the sur rounding Rural these Are not issues that we want to run Dunlop these Are issues we Felt were important for the Duguid admits he did not expect challenger Peter Kauf Mann to emerge As a serious con Peter has run a stronger Campaign than we he mattress factory direct to you foam bunk rollaway sofa bed mattress bed frames mrs 86 95 9424701 restore bedding i Loii i n i f ii 2nd 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