Winnipeg Free Press (Newspaper) - December 6, 1998, Winnipeg, Manitoba
Week in review Quebe cers returned Premier Lucien Bouchard a separatist parti quebecois to Power with a comfortable majority in last weeks election but the Premier soft pedalled provincial sovereignty in Victory speech a see Story. Page b2 remedy for nausea a new drug called Dicle tin offers Hope for the three out of four women who suffer some form of nausea during pregnancy. But a medical expert says Many pregnant women who Are seriously ill Are reluctant to take any prescribed drug a see Story Page b3 National report Why did Newfoundland new Brunswick and Nova Scotia get 66 per cent of Federal Highway dollars Between �?T92 and �?T97? /b2 opinion ifs the general Public not political gurus who decides what the real scandals Are /b4 slice of life real Tea lovers find Joy in the taste and the ritual of making it /b5 Winnipeg free press b editor Buzz Currie / 697-7285 in Sellin Manito those sporting events were so proud of we done to Tell the world who Are Manitoba a tourists seventy five per cent of Manitoba tourists come from Manitoba Northwest Ontario Saskatchewan and Alberta. Most of the rest come from the rest of Canada North Dakota Minnesota Chicago and midwestern states along 1-29. The number of overseas visitors increased to 84,500 in 1996, up from 77,000 in 1995. The top five countries were United kingdom a 34 per cent Germany and the Netherlands a 18 per cent Australia a six per cent Mexico a six per cent Japan a four per cent they spent $44 million. By Kim Guttormson staff reporter he pan am games the world Junior hockey championships the Grey cup the Brier the North american indigenous games. Brandon hosts the Canada games the olympic Curling trials. There Are windsurfing competitions in Gimli. All huge events that will organizers announce with Pride bring in millions of dollars and thousands of visitors and put Winnipeg and Manitoba on the lips of would be travellers. They Are the kind of onetime built in following events that All Levels of government can be persuaded to support. They will put us on the map. Unless that is that map is drawn by the Canada tourism commission. Manitoba was the Only province left off a must visit list sent to australian newspapers last week. No pan am games no Fol Lorama. And the Canada tourism commission website highlighting events for december lists two . Happenings a the Canadian open sled dog race and the Christmas Carol ship Parade a plus the festival of lights in Niagara Falls and the Quebec Christmas creches extravaganza. No world Junior hockey championships. A they done to like to do sports a Loretta Clarke assistant Deputy minister of tourism says of the Etc. A it appeals to a sports crowd and they re not looking for it on a tourist Page. Sports events Bene Filmon explore Manitoba Downey tourism minister fit hotels restaurants but they sports fans Are not going to go see Manitoba might not be the first Canadian destination that leaps to mind across the Border or overseas a we re not Banff Toronto or picturesque Peggy a Cove . Where the Swissair flight went Down. But that a part of the reason the two largest umbrella groups in the province a tourism Winnipeg and travel Manitoba a spend More than $5 million a year to promote our varied attractions. And they pick and choose exactly who they want to direct that message to. In fact the provinces tourism Industry has become increasingly savvy about Fin tuning its pitch and offering a Complete package to visitors. Not Only is the wilderness adventure front and Centre but visit the casinos the museums the Art gallery on your Way to see Polar bears. See the nightlife As Well As the wildlife. A Manitoba has taken that leap starting to sell itself As a destination a said Murray Greenfield the tourism and marketing director for the Folk arts Council. A what Manitoba Sells uniquely is the the fact is three quarters of tourists to Manitoba come from Manitoba or very nearby a Northwestern Ontario Saskatchewan and Alberta. Clarke says that a True for most of the country a 70 per cent of Quebec tourists Are Quebe cers most tourists in Ontario travel from within the province. The pan am games As one example assume 65 per cent of their ticket sales will be within 350 Kilometres of Winnipeg even though its an International event. A people tend to travel to their own province a Clarke said. A partly that a distance. Its going to be that Way in Canada. Its such a big Penny Mcmillan head of tourism Winnipeg said when they re Selling the City to conventions and bus Tours the provinces Central location is a big Factor. With that in mind the highest concentration of advertising is done locally. In 1999, travel Manitoba and any participating tourism provider will hit eight Canadian Trade shows two of which Are in Winnipeg. There Are 25 . Shows a seven of them in Minneapolis. Travel Manitoba will also do Trade shows in London Berlin and Tokyo. All the television ads travel Manitoba produces will be shown locally. While Manitoba viewers might see spots pushing a visit to Louisiana our cajun cousins wont see one Selling us. Continued on Page b2 vex fax 9 0--sbs a a Manitoba has taken that leap starting to sell itself As a destination. What Manitoba Sells uniquely is the experience a Murray Greenfield the tourism and marketing director for the Folk arts Council
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