Winnipeg Free Press

Winnipeg Free Press (Newspaper) - June 7, 2000, Winnipeg, Manitoba B4 business Winnipeg fruit Jim 2000 developing Strong Brand image vital developing a successful Brand image is one of the most sought after goals in business organizations that successfully Cre ate a Brand image reap several Bene including increased customer loyalty and this increase in loyalty grows from the attachment developed Between customers and the these Loyal customers believe the company and its products provide an Ideal fit with their philosophy on life or preferred Quality from this Loy Alty comes increased profitability because Loyal customers require less advertising support and tend to Pur Chase at full despite the benefits of Many mangers dont know what it Many believe it refers to a Sig nage or other visible form of corporate this belief stems from the traditional Way we use the word Brand to refer to the name of a product or branding refers to More than a products it includes the image customers associate with the product and the underlying objectives for which it for the body just from the customers automatically think of such phrases As All natural Anima free and supporting indigenous this retailers image is that of a socially responsible member of the business comm Many customers identify with this image and choose to shop the body shop because of knowing whats behind developing a successful Brand image is merely the first step in the one company that helps organizations develop their Brand especially As they move onto the is Philadelphia based us us interactive has worked with such diverse organizations As the Adi Das and Eloitte consulting to develop their Brand to help develop an Robert Waffen us interactive has identified four areas an organization must creating a distinctive image is the first Point us interactive stresses with its you dont need to be a huge multinational to develop a distinctive Winnipeg based Palliser Furni Ture has set itself apart from the main Stream furniture manufacturers in North America by concentrating on contemporary rather than traditional the second step involves the perceptions of the target its one thing to Tell customers youre different and another for customers to believe Palliser has been very successful in getting customers to believe they offer some of the finest contemporary Furni Ture built in North Treyve accomplished this goal using a variety of including product materials and along with a Well publicized Quality control an important tool for creating a Brand and often the one mistaken As the Only is effective use of available while Many Compa Nies know How to use the traditional print and electronic Media to get their message there at a loss when it comes to using the this is where us interactive experience becomes they help organizations like Eloitte consulting use its web Banner ads and inter net communications to reinforce its distinctive skills with its the final step in creating a Brand image is ensuring the image presented offers a tight fit with the organizations Mission and failure to satisfy this step will result in an image doomed to failure because other actions taken by the organization wont support creating a successful Brand image is not difficult it simply requires hard work and attention to the benefits of achieving this status Are developing a Strong Brand image should be at the top of every organizations list of Robert Warren is the director of the Asper Centre for entrepreneurship at the University of Manitoba Asper school of he can be reached at 4748422 or email o . Truck event Chevy Blazer 4x4 2door vortex 4300 sfiv6190 he engine 4speed automatic transmission 4wheel Antilock braking system air conditioning Power door steering cruise control Locking differential stereo with cd player tinted Glass i Kkt Roi y i 1399 per Down payment of Security Deposit swung atm or of Kkt urn i Chevy Blazer 4x4 4door vortex 4300 ski v6 190 he engine 4speed automatic transmission 4wheel Antilock braking system air conditioning Power door stereo with cd player Remote keyless entry steering cruise control Premium ride suspension Locking differential 1999 Iii 1539 it apr for Seffl Liaf 328 or cow Amman pm a Fol per Down payment of Security Deposit spas noun j theres never been a better time to redeem your pm card for a limited time at your local Chevrolet Oldsmobile wi4 you in Mart come visit us at your local on our website at or Call Purchase financing on approved Mac credit example at the monthly payment is 52 Lor 48 Cost of borrowing is total obligation is monthly payment and Cost of borrowing will vary depending on amount borrowed and Down the smart lease monthly payment and the Mac Purchase Flea race rates Are not calculated on and not available with the Cash Purchase Price As the difference Between the Price for the Purchase finance offer and the Cash Purchase offer is deemed under provincial disclosure Laws to be a Cost of whether or not the same represents actual interest and is required to be expressed As an annual percentage rate which is Blazer 2ooor 4x4 480 Blazer 4door v t of thais apply to select 2000 new or demonstrator and to qualified retail customers in the Prairie dealer Market Long association area limited time offers which May not be combined with other dealers Are free to set individual dealer Trade May be see your dealer Lor conditions and and the pm card Are trademarks of general motors Dalex says talks on for Sale of company by Gillian Livingston Toronto Dalex confirmed yesterday its in preliminary talks to sell the raising speculation that Cana Das biggest specially clothing Chain will be swallowed up by a which put itself up for Sale in said its in discussions with an unnamed outside which one Well connected Industry analyst said is an american a retailer is in deep Neotia said consultant John of John Winter associates Dalex was forced to reveal the sales discussions after rumours on Bay Street pushed the company share Price sharply higher there had been reports that a Sale of its troubled byway discount division was Dalex emphasizes that these discus Sions on a possible Sale of the whole company Are at a very preliminary stage and there can be no Assurance that these discussions will result in an agree ment or the company said in a Dalex will make further announce ments of any material developments As and when the retailers shares closed Down 12 cents at with shares Trad ing hands on the Toronto Stock analysts see various possible scenarios a retailer could buy the entire a number of retailers could buy different parts of the Compa or an investment Bank or vulture fund could buy Dalex and liquidate most of its the draw for an american retailer would be the Low Price fixed on Dalex by the Market even lower in funds and Dyles prime retail locations in major malls across the Winter Richard president of Talbot consultants said its probably not a More of a financial tenders Manitoba tender for bus transportation of pupils Manitoba school for the deaf sealed tenders will be received at the office of the student services room 1181 Portage r3g up to june for bus transportation of Day students to and from the Manitoba school for the 242 Stradford for the period july 2000 to june for tender form specifications and a list of students to be Contact Doris Manitoba school for the 242 Stradford r2y pm the Winnipeg school division 1 tender for building maintenance equipment sealed tenders will be received at the office of the the Winnipeg school division 1577 Wall Street up to june 2000 for the Supply of building maintenance equipment to be delivered on an As and when needed for form of tender and apply to the senior purchasing department the Winnipeg school division no the lowest or any tender will not necessarily be accepted Cha Secretary treasurer the Winnipeg school division 1 the Winnipeg school division 1 invitation to bid for Concrete walk Asphalt play surface repair Robert Smith school sealed bids will be received at the office of the Secretary treasurer of the Winnipeg school division 1577 Wall Street before june for Concrete walk Asphalt play surface repair at Robert Smith time shall be indicated on the clock located in the general office of the Secretary treasurers instructions to specifications and bid forms May be obtained from the director of buildings at the administration building 1180 notre Dame in addition to the above the successful bidder must provide liability insurance coverage for a minimum of inclusive limits prior to Start of lowest or any bid not necessarily Cha Secretary treasurer the Winnipeg school division 1 ;