Winnipeg Free Press

Winnipeg Free Press (Newspaper) - December 17, 2007, Winnipeg, Manitoba Canada Winnipeg free press monday december 17, 2007 Winnipeg repress. Com a7 wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours wow. open 24 hours 1375 Regent ave. West local & toll free 1 800 375 7923 g a a u u t t h h i i e e r r a a u u t t o o g g r r o o u u p p. C c o of save on our Best deals of the year 2007 grand Cherokee Laredo 2007 Caliper it 2007 Dakota ext. 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Loyalty programs Are going Green letting Canadian Consumers Clear their eco conscience by using Points to buy Carbon offsets and other eco Friendly items. Instead of redeeming 15,000 loyalty Miles for a flight for example aeroplane members can use 18,000 Miles to offset their trips Carbon emissions. Those who shop at Zellers Home outfitters and the Bay can donate their hic rewards Points to environmental initiatives registered through the company is Community program. The eco Lonique Mastercard introduced in november lets shoppers earn Points that Are eventually used by Mana Canada to Purchase Carbo offset credits that support environmental projects. And starting this Spring Green rewards a kind of air Miles for the David Suzuki set will let canadians Swap shopping Points for planet pleasing merchandise certified by environmental experts. The big trend Here is that the corporate world has seen the Bucks in Green says Lindsay Meredith a professor of marketing at b. C. S Simon Fraser University. The idea of reducing your Carbon footprint is High profile its sexy and most of All its easy to Market when you see poor or. Polar Bear walking around on a dirt Ball Diamond rather than dancing on the ice its dramatic stuff. Leveraging a Good cause to win consumer allegiance Isnit new. Credit card companies have Long partnered with such groups As amnesty International and the Sierra club. But widespread attempts by the loyalty sector to monetize concern about climate change have Only appeared in the last year nearly 30 different programs since april according to an Industry watchdog. Were not the polluter we dont Fly the airlines. But at the same time were a huge incentive for travel. We Issue a ticket every 20 seconds says aeroplane spokeswoman Michele Meier. So we had to do something. The company is solution made Public last week is to allow members to donate additional Miles to offset their flights Carbon emissions. Aeroplane has also pledged to offset an additional 20 per cent As Well As 100 per cent of its own corporate travel. The problem is that canadians so love the fun value of their Points the vast majority redeem for free flights that if you try to replace that with hardcore Green things like Carbon offsets or donations to environmental causes very few people will take up the offer says Andrew Souvaliotis a marketer who has spent his career in the consumer loyalty segment. So when the self professed extreme climate Geek set out to create Green rewards which launches in Early 2008, he made sure the rewards were infused with sex Appeal train tickets spa packages and solar chargers for ipod and blackberries for starters. The idea was to get canadians away from redeeming Points for air travel Souvaliotis likens aeroplanes new Carbon offset program to a big Oil company having decided to Call itself Green simply by giving its customers the option to pay an extra environmental tax at the pump. Theress also the matter of canadians being Well self centred when it comes to their rewards Points. Colloquy a loyalty program research group says 87 per cent of canadians in rewards programs redeem their Points for something for themselves. One of the biggest missteps marketers could take at this Point is jumping on this bandwagon and thinking its going to have huge results explains Kelly Hlavinka director of colloquy. While you can put it in your portfolio and have it provide a Nice or Halo to expect that Large segments of Consumers Are going to search out and redeem these Green options is unrealistic. Can West news service the nuclear reactor at Chalk River ont., began operations again Early sunday morning producing crucial supplies for medical tests across Canada and around the world. The National research Universal reactor was returned to service just before 4 a. M. And its first batches of medical isotopes Are expected to begin moving to Ottawa for processing and global distribution by wednesday. The reactor had been shut Down in november for a planned maintenance Check. Safety inspectors discovered the connection of two Cooling pumps to a backup Power Supply had not been carried out As promised. Atomic Energy of Canada Ltd. Announced on dec. 4 that it would extend the shutdown to Complete the safety upgrade. The controversial shutdown of the reactor about 180 Kilometres Northwest of Ottawa resulted in a global shortage of isotopes used in cancer tests and other medical treatments. Opposition parties criticized the government for its handling of the affair and blasted decl for not reporting the reactors safety deficiencies earlier. Natural resources minister Gary Lunn and health minister Tony Clement Only Learned on dec. 4 and dec. 5 that the reactor had been shut Down. Obviously we Are disappointed with the Way All of this was handled Clement told a tvs question period sunday. Our Job is not to parse out blame it was to get the reactor up and running again so that cancer patients and heart patients could get their diagnoses and therapy. Parliament passed emergency legislation on wednesday ordering decl to restart the reactor. A lot of the debate last week involved political bickering with both the liberals and the conservatives accusing the other of putting the safety of canadians at risk. Clement made no apologies sunday for firing a couple of shots across the Bow at the opposition. Sometimes in politics youve got to do that to get to a higher goal and the higher goal Here was the health and safety of canadians he said. Can West news service Green Reward plans multiply Carbon offsets help take guilt out of consumption Chalk River reactor operating Mark Lennihan / associated press archives shoppers who want to be Green can Cash in Points for Carbon offsets instead of air travel ;