Winnipeg Free Press (Newspaper) - June 07, 2012, Winnipeg, Manitoba
C M Y K PAGE B5
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IT wasn't that long ago people
were wowed by smartphone
apps that could scan bar codes
and pay for items with a single
tap. That excitement will soon
be eclipsed by the advent of
augmented reality ( AR) in the
consumer world.
For the uninitiated, AR is a
concept that has been in various
stages of incubation for
decades. From military experiments
to gaming to advertising,
AR has been considered
a novelty item that was more
science fiction than fact.
In simple terms, AR apps
serve as bridges that connect
the physical world to the virtual
one. With AR, pictures, text,
links and video content can be
superimposed over an image
of a physical location, magazine
page or computer screen
to provide information, trigger
reactions or simply enrich the
user experience.
Technology and media author
and former Nokia executive
Tomi Ahonen contends
augmented reality is the eighth
mass medium - a designation
only bestowed on technologies
that have dramatically changed
the way humans communicate
and interact.
The seven previous channels
are print ( 500 years old), recordings
( starting in the 1890s), cinema
( 1910s and on), radio ( 1920s),
television ( 1950s), Internet ( 1991)
and mobile ( from 1998).
Given that AR has been in
the making for years, what has
raised it into the mass media
ranks today? It's a matter of
mobile technology advancement
and a growing population
of users who can navigate mobile
devices with ease.
It's only in recent years that
smartphones have packed
enough computing power to run
AR apps that turn the everyday
world - from street scenes to
print pages - into a fully interactive
digital experience. With
that leap, this medium is on
track to becoming an everyday
experience.
Another major breakthrough
has been Amsterdam- based
Layar's launch of the first AR
browser in 2009. Using a combination
of GPS, compass and
recognition algorithms, this easily
downloaded capability allows
users to link, like, share and buy
items simply by pointing their
devices at an object or page.
AR browsing as it is today
started out " in the streets"
in The Netherlands, where a
growing number of people have
been using their phones to pull
up maps based on their location,
find cash machines, virtually
browse through art exhibitions,
pull up vital statistics
on properties for sale or rent,
and purchase products, among
other nifty ideas. The latest
stage has been taking that enriched
digital experience to the
printed page.
Perhaps Ahonen states it best
when he likens AR to " magical
binoculars, not making things
bigger, but showing you something
that doesn't exist anymore,
or hasn't been built yet,
or showing action where there
is none, etc." For example, AR
versions of the Berlin Wall, the
twin towers and historical battle
re- enactments have been
recreated that can be viewed
and/ or photographed through a
mobile device.
Where AR will take us next
is yet to be seen. But one thing
is certain - it promises to be a
sight to behold.
Y OU wake up in the morning and
use the bathroom. Your toilet
performs a quick health checkup
and emails the results to your doctor.
Meanwhile, the coffee maker,
which has already brewed a morning
pot, is talking to the security system
so it knows to shut off after you've
left.
While you're gone, your heating
system monitors the house temperature
and lighting. If the sun is heating
up the living room unexpectedly, the
blinds know to close themselves to
save energy.
When you fall asleep watching latenight
talk shows, your couch takes notice
and shuts off the lights and TV set.
No, it's not the year 2030 - digital
home technology is already here,
though it's taking awhile to reach the
average household.
In Japan, Toto Ltd. has been manufacturing
the Intelligent Toilet since
2005. The original version of its digital
lavatory measured blood sugar, blood
pressure and obesity, indexes that are
related to diseases such as diabetes,
according to distributor Daiwa House
Industry Co.
The techno- toilet sends its data
to a home computer, allowing users
to track and graph personal health
trends.
" It's programmed to send ( information)
to each family member's personal
computer about each family member's
condition. So, if the father's weight is
gaining, all the family members know
and will judge each other's health,"
said Kazushige Morimoto, sales manager
at Daiwa House California.
The sophomore edition of the Intelligent
Toilet also analyzes urine, measuring
hormone levels that can help
women track their menstrual cycles.
Daiwa House says 10,000 Intelligent
Toilets have been sold in Japan since
the product launched, but sales are on
hold as the next version of the smart
can is in development.
A complete digitization of the
home could involve the infusion of
touch- screen technology, whereby
doorknobs, furniture and appliances
are programmed to react to different
kinds of pressure. In May, Disney
researchers unveiled Touch�, which
measures different types of touches,
such as one finger, two fingers or a
palm or grasp.
Lead scientist Ivan Poupyrev said
Touch� is " very simple technology
which can very easily instrument
real- world objects to measure not the
only the simple touch event, but also
gestures and interaction."
" For example, you can have a doorknob
and when the postman comes
over to leave a FedEx, he can touch
with three fingers to leave a message.
Or, if he makes a mistake, he can press
with one finger and that would simply
remove the message and he can record
again," Mr. Poupyrev said.
The technology could be integrated
into a sofa or blanket using conductive
textiles, Mr. Poupyrev said.
" The sofa suddenly can recognize
whether you are sitting, whether you
are lying down or standing next to it,
and then you should be able to map it
to anything in the house, map it to the
TV, to lights, to sound," he said.
Technology that allows homeowners
to remotely control lights, heating
systems and security is already on the
market in Canada.
The Smart Home system by Rogers
Communications Inc. allows
homeowners to synchronize lighting
systems, water and carbon- monoxide
sensors, as well as alarms, to their
smartphones to get instant alerts.
" Because all of those things are connected,
I now am aware of what's
happening in my house. But the kind of
the next wave of these things is going
to be the automation piece," said Robert
Switzman, a spokesman for Rogers
Communications Connected Life.
" Then more important things that
are going to happen is when those
things are aware of each other's status
and therefore things automatically
happen," Mr. Switzman said.
The technology is increasingly being
updated to allow for more device connectivity,
Mr. Switzman said, and the
possibilities for event- based programming
seem endless.
" I'm not home. I set my thermostat
to 70 and the system is aware that
my blinds are open and because the
blinds are open during the day, it's
actually increasing the temperature,
so my blinds automatically lower to
reduce the temperature in the house,"
he said. " Or the system knows that
my home security system is armed,
which means I'm not home, and I left
my coffee pot on and it automatically
turns it off."
Setting up a digital home is likely to
become easier and less expensive in
the near future, as newer technology
allows for a cheaper, do- it- yourself
approach.
Seventeen- year- old Jean- Michel Lalibert�
of Boucherville, Que., was recognized
at an international science fair
last month for his home automation
system, which can be easily configured
without a technician, he said.
" You can install it by yourself. You
can plug it in the outlet and after
using the software that I made, program
it and it takes like 10 minutes
to program your system," Lalibert�
said.
His hardware controller system and
accompanying software allow users to
control their home appliances via the
Internet.
" You can control it using a remote
control and you can add automatic
action like motion sensors, temperature
sensors, light sensors and sound
sensors about anywhere in your house
and make them interact with your
house configuration and your appliances,"
he said. The high- school
inventor is now in talks with a local
company about commercializing his
project.
- Financial Post
Augmented
reality
brings out
the best in
all worlds
MARKETING FEATURE
DIGITAL LIFE
TECHNO- TOILETS
and smart couches:
THE DIGITAL AGE COMES HOME
By Julia Johnson
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