Winnipeg Free Press (Newspaper) - July 30, 2013, Winnipeg, Manitoba
C M Y K PAGE A6
A 6 WINNIPEG FREE PRESS, TUESDAY, JULY 30, 2013 MANITOBA winnipegfreepress. com
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M ANITOBA drivers may enjoy
some of the lowest auto insurance
premiums in the country,
but that isn't enough to keep some of
them happy, according to a new customer
satisfaction survey by J. D.
Power & Associates.
The global marketing information
services company said a new survey
of 2,458 auto insurance claimants in
Canada found Manitoba had the lowest
customer satisfaction rating in
the country, with 753 out of a possible
1,000 points.
In fact, the bottom three finishers
were provinces with compulsory public-
auto- insurance programs, rather
than a private- auto- insurance system.
Quebec had the highest rating, at 840,
and it has a hybrid system where a government
agency covers bodily injuries
and private insurers cover damages to
property, including vehicles.
J. D. Power's senior partner, Lobo Li,
said he suspects philosophical differences
may be the main reason why the
three provinces with compulsory publicauto-
insurance programs - Manitoba,
Saskatchewan and British Columbia -
had the lowest satisfaction ratings.
" When you do that ( impose a mandatory
system) you take choice away
from the people, and a portion of the
population are ideologically against
that kind of approach," Li said. " And
I have to believe that would influence
their perception ( of customer satisfaction
levels)."
The J. D. Power report, entitled 2013
Canadian Auto Claims Satisfaction
Study , looked at customer satisfaction
in six key areas: the initial claims process,
the damage appraisal process,
the tow truck or car rental process, the
repair process and the final settlement
process.
It found that nationally, the two
stages that had the biggest impact on
overall satisfaction were the first ( initial
claim) and the last ( final settlement).
Li said if the insurer rated poorly
in either or both of those categories,
that tended to drive down the overall
satisfaction rating.
While that kind of detailed breakdown
wasn't done at the regional level,
Li said Manitoba likely didn't score as
well in those two areas.
However, Brian Smiley, media relations
officer for Manitoba Public Insurance
( MPI), said he's puzzled by
the study's findings because the Crown
corporation's own quarterly customer
surveys consistently show high satisfaction
levels.
He said the last survey of 800 claimants
found 89 per cent were satisfied
with their overall dealings with MPI,
95 per cent said they were satisfied
with their initial contact with the corporation,
and
86 per cent
said they were
happy with the
way their adjustor
handled
their claim.
" So that is in
complete contrast
with this
other study that
has come out."
He also noted another recent national
study by Deloitte found Manitoba had
the lowest auto insurance premiums of
any major Canadian city.
" So all of that combined creates a
very positive outlook for MPI."
Li said even though Manitoba had the
lowest regional rating, 753 out of 1,000
is still not a bad score.
" And it's not that dramatically different
from Saskatchewan."
But he also said while Manitoba's
rating isn't that bad and it's a monopoly
situation here, it's still important for
MPI to strive for the highest possible
level of customer satisfaction. And
Smiley said it does.
" Our customers
expect top
level service...
and we look forward
to providing
that," he added.
The J. D. Power
study was based
on responses
from auto insurance
customers
who settled an
auto insurance claim within the past
18 months. It was conducted between
April and June, and excluded claimants
whose vehicles incurred only glass/
windshield damage, was stolen or who
filed a roadside assistance claim only.
murray. mcneill@ freepress. mb. ca
MPI driving
motorists mad,
survey finds
Comes in last in national poll
Protect yourself
when filing a claim
J. D. Power & Associates offers
the following tips to auto
insurance customers when
filing a claim:
. Call the police for any auto
accident that results in more
than minor damage to the vehicle
( more than $ 500 is a suggested
amount).
. Take down the names and addresses
of individuals involved;
the accident location; the make,
model and plate number of the
vehicle( s); names and contact
information of any witnesses;
and make note of any injuries
sustained.
. Ask the police to file an accident
report, or at least an incident
report, so that there is a record
to provide to your insurance
company.
. Always get a copy of the police
report if you are involved in a
multiple- vehicle accident.
. Contact your insurer or agent
as soon as possible after the accident,
even if the other party is at
fault. This will allow your insurer
to be better able to protect your
interests.
. If possible, contact your insurer
or agent from the location where
the accident occurred.
. Take photos of the damage to
your vehicle using a cellphone, a
tablet or a regular camera.
. Keep records of all calls regarding
the accident.
. If you have questions about the
insurance adjustor's appraisal,
contact your insurer or agent
directly.
Here is the satisfaction rating
( out of 1,000) for the seven
regions of the country, from
highest to lowest:
Quebec 840
Atlantic Canada 811
Ontario 800
Alberta 770
British Columbia 767
Saskatchewan 760
Manitoba 753
JOIN THE CONVERSATION
How satisfied are you with
the auto insurance you get from
Manitoba Public Insurance?
Go to winnipegfreepress. com
and add your comments
to the conversation
By Murray McNeill
JOHN WOODS / WINNIPEG FREE PRESS
Better get used to it
A motorist is left with no choice but to turn left at Plessis Road at Dugald Road. Plessis will be closed between
Dugald and Kernaghan Avenue until the end of 2014 in order to facilitate the construction of an underpass
beneath the CN rail line which crosses Plessis between Dugald and Kernaghan. Motorists are encouraged to
use alternate streets such as Regent Avenue, Ravenhurst Street and Lagimodiere Boulevard. The project is
being funded with a combined $ 77 million from the three levels of government.
A_ 06_ Jul- 30- 13_ FP_ 01. indd A6 7/ 29/ 13 9: 24: 46 PM
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