Winnipeg Free Press (Newspaper) - August 02, 2013, Winnipeg, Manitoba
C M Y K PAGE A9
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S AFEWAY might be where you get
your milk and bread every week
but, to a large number of community
organizations in Manitoba, the
grocery giant is, quite simply, a difference-
maker.
The Calgary- based grocer donated in
excess of $ 4 million in cash and food to
more than 3,500 events and causes in
2012, continuing a long history of philanthropy
in the province.
But with Sobeys' recent $ 5.8- billion
purchase of Safeway expected to receive
regulatory approval later this
year, some of those community groups
are understandably a little unsure
about what the future holds.
Resby Coutts, president of Curl Manitoba,
said worried isn't the right word
to describe his state of mind regarding
the title sponsorship of the provincial
men's curling championship. Safeway's
latest three- year deal - the end of
which will mark its 20th year of sponsorship
- is
due to expire
after next season
anyway,
so he knew
some negotiations
were in
order.
" I'm realistic
that a conversation
has
to take place.
It's the same
conversation
that had
to take place
( anyway). We'll be talking with new
folks and probably under a different set
of rules," he said.
Sobeys spokesman Andrew Walker
said operational issues such as sponsorships
won't be addressed until the
deal closes. They would be part of the
integration process.
Until then, Safeway spokesman John
Graham said the two companies will
consider each other as competitors.
He speculated Sobeys would recognize
Safeway's good standing in the community
as one of the assets it's buying.
" While it will ultimately be their decision,
I would expect that our current
general approach to giving back and
supporting those communities where
we operate will be retained," Graham
said.
There's no question Safeway has the
bigger corporate presence in Winnipeg,
according to Michael Benarroch, dean
of the I. H. Asper School of Business at
the University of Manitoba, but Sobeys
has only had a presence here since it
acquired IGA stores in 1998.
He said the company has been " very
generous" in the Maritimes where it's
based, as well as out west.
" They're trying to be a big player in
Central Canada, too. My suspicion is
they will begin to play a much bigger
role in community involvement ( once
the Safeway sale closes) more along the
lines of what Safeway does. They'll find
their place," he said.
Annitta Stenning, executive director
of the CancerCare Manitoba Foundation,
said Safeway has been a " wonderful"
supporter since 2002. Since then,
it has donated more than $ 1 million to
the foundation and it was the founding
sponsor of the Challenge For Life 20-
km walk.
" Safeway has had a culture of supporting
the community, not just as a
corporation but with its employees,
too," she said.
geoff. kirbyson@ freepress. mb. ca
Here's a selection of community events
and causes Safeway is supporting in 2013.
The grocer donates more than $ 4 million
annually in Manitoba.
. Assiniboine Park Conservancy ( formerly
Safeway Boo at the Zoo, now Duck Race
sponsorship)
. Boys and Girls Clubs of Winnipeg ( Safeway
Fuel Up snack program $ 40,000)
. CancerCare Manitoba ( Challenge for Life
$ 120,000, Safeway Foundation $ 50,000)
. Children's Hospital Foundation of Manitoba
($ 200,000 past five years plus annual
contributions)
. Christmas Cheer Board ( Safeway underwrites
and leads the food drive of this annual
food/ toy drive)
. Easter Seals Manitoba/ SMD Foundation
( April in- store campaign and other support
$ 160,000)
. Festival Du Voyageur ( official sponsor for
more than 20 years)
. Good Neighbours Active Living Centre
( long- time annual sponsor - more than
$ 100,000 since 2000)
. Heart and Stroke Foundation of Manitoba
($ 50,000 annually toward research and
education)
. Juvenile Diabetes Research Foundation
( annual dinner supporter)
. Junior Achievement Manitoba ( awards
dinner sponsor)
. Royal Manitoba Theatre Centre ( sponsor
for more than three decades)
. Muscular Dystrophy Canada ( August campaign
will raise approximately $ 150,000)
. Philippine Heritage Council Cultural Events
( annual gold sponsor)
. Rainbow Stage ( Safeway Night at Rainbow
Stage since 1964)
. Safeway Championship ( title sponsor of the
provincial men's curling championship since
1995. Lucerne Jam Pail Curling sponsorship
began in the 1950s)
. The Shrine Circus
. Special Olympics Manitoba ( April in- store
campaign and other support $ 55,000)
. St. Boniface Hospital Foundation ( Women
& Child program $ 50,000)
. St. James Assiniboia Senior Centre ( annual
sponsor)
. The Winnipeg Fringe Festival ( ticket outlet
and sponsor)
. Variety, the Children's Charity of Manitoba
($ 100,000 contribution towards The Forks
all- accessible playground called " Variety
Heritage Park")
. Volunteer Manitoba ( Safeway Ability
Award)
. Winnipeg Goldeyes
. Winnipeg Harvest ( single food contributor)
. Winnipeg Humane Society ( annual Paws in
Motion walk)
. Winnipeg International Children's Festival
( ticket outlet and sponsor)
Sobeys has proven to be a good corporate
citizen, particularly in the Maritimes,
where it is based. Here are a few examples
of its philanthropy in Winnipeg.
. Five Alarm Firefighters Cook Off ( Firefighters
were invited to submit their recipes online
to be voted on by the public. The five finalists
will be judged at the Winnipeg BBQ & Blues
Festival on Aug. 19 with proceeds supporting
burn research at the Health Sciences Centre.)
. Sobeys Time For Sharing Campaign
( Sobeys stores sell gift tag cut- outs with proceeds
going to Winnipeg Harvest. Last year,
the Winnipeg campaign raised $ 15,000.)
. Easter Hop To Help ( Sobeys stores sell
Easter- themed cut- outs to raise money for
organizations helping the less fortunate. Last
year's campaign raised nearly $ 8,000.)
Sobeys
buys,
but will
it give?
Charities eyeing
takeover of Safeway
By Geoff Kirbyson
' My suspicion
is ( Sobeys) will
begin to play a
much bigger role
in community
involvement...'
- Michael Benarroch,
dean of the I. H. Asper
School of Business
MELISSA TAIT / WINNIPEG FREE PRESS
Resby Coutts, of Curl Manitoba, at the Fort Rogue Curling Club.
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