Winnipeg Free Press

Winnipeg Free Press (Newspaper) - August 06, 2013, Winnipeg, Manitoba C M Y K PAGE B3 winnipegfreepress. com CITY WINNIPEG FREE PRESS, TUESDAY, AUGUST 6, 2013 B 3 CRITICAL CARE IN THE AIR! THE BEST IS YET TO COME! INTENDED FOR RESIDENTS OF MANITOBA ONLY LOTTERY LICENCE # MGCC- 5664- RF GRAND PRIZE # 1 WORTH MORE THAN $ 1.1 MILLION RETAIL! 32 Cypress Ridge, South Pointe, Waverley West PLUS 2013 CADILLAC ATS Rwd 3.6L LUXURY Supplied by: Gauthier Cadillac Buick GMC LTD, Winnipeg PLUS $ 25,000 CASH! 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It should come as no surprise to anybody who has stood in line at a vendor or liquor store recently but Manitobans now overwhelmingly prefer to drink their favourite beer out of aluminum instead of glass. According to sales figures from the Manitoba Liquor Control Commission, more than 61 per cent of beer sold in the province for the first six months of the year came in a can. Less than 34 per cent was sold in bottles over the same period while kegs accounted for the remaining five per cent. Cans are a relative newcomer to Manitoba's beer scene - it was only a few years ago the overwhelming majority of beer sold here came in a bottle. But in an industry where manufacturers are trying to squeeze every penny of margin possible, breweries big and small are throwing large chunks of their promotional budgets behind cans. For starters, you only have to ship them one way. They're also lighter than bottles and can be packed more economically, which improves transportation efficiencies. Consumers like them, too. There's a little more beer in a can than an industry standard bottle - 355 ml vs. 341 ml - cans get colder faster, they don't break and they're easier to cart around, particularly when the packages are little cardboard suitcases. It also doesn't hurt cans can be sold in non- traditional sizes, such as 8- packs and 15- packs, without too much difficulty. Some elements of society are contributing to the trends, too. The Winnipeg Folk Festival, for example, has banned glass bottles at Birds Hill Park. " Cans all the way," said Chris Warwaruk, co- owner of Luxalune Gastropub and the Farmery Estate Brewery, which launched Farmery beer in cans in July, seven months after it entered the market in bottles. He said while beer traditionalists now accept that craft beer can be put in cans - an important development he equates to wine drinkers no longer turning their noses up at screw- cap bottles - it's also much cheaper for producers to install a canning line ($ 80,000) versus a bottling line ( approximately $ 500,000). There's also the matter that you can pick whatever colour you want with a can. Farmery comes in bright orange. " If you go with glass bottle, you still have to come up with a kick- ass label on a brown bottle. There isn't another orange can in the marketplace. If you walk around a campground carrying a can of Farmery, somebody can spot it easily. We weren't going after the mainstream, we wanted to make it unique," he said. Bill Gould, president of WETT Sales & Distribution, which distributes beers such as Moosehead, Carlsberg and Samuel Adams, said Canada is following the U. S. model, where cans have been the dominant vessel for years. His challenge is that many beers in his portfolio only come in bottles. Tennent's Lager from Scotland is already in cans in part to make it cheaper to ship overseas, he said. " We follow the industry," he said. geoff. kirbyson@ freepress. mb. ca Pass me a can, man. It's how we do brews Packaging brewhaha Four years ago, 51 per cent of the beers sold in Manitoba liquor stores came in bottles while just 32 per cent were in cans, according to Karen Hiebert, director of communications for Manitoba Liquor & Lotteries. Today, those numbers are 48 per cent and 36 per cent and there's no reason to believe they'll reverse course. " Craft brewers are moving to production in cans instead of bottles. That helps to prolong the product shelf life by sealing the beer from the light and air. Air can get through a beer cap," she said. Economics, taste shaping how we slurp By Geoff Kirbyson JOHN WOODS / WINNIPEG FREE PRESS B_ 03_ Aug- 06- 13_ FP_ 01. indd B3 8/ 5/ 13 9: 05: 45 PM ;