Winnipeg Free Press (Newspaper) - February 23, 2014, Winnipeg, Manitoba
winnipegfreepress. com
OUR
WINNIPEG THIS CITY
. OUR WEEKLY LOOK AT THE PULSE OF THE CITY
A8 SUNDAY, FEBRUARY 23, 2014
LIVING IN WINNIPEG
S ORRY, Bono, back of the bus.
Irish rock band U2 played Winnipeg
Stadium on June 9, 1997 as part
of the group's world PopMart tour. On
the morning of the show, U2 frontman
Bono dropped by Ira's Deli, a breakfast
and lunch charmer located in the basement
of a century- old heritage building
at 111 Lombard Ave.
One of the servers recognized the
singer and told his boss, Ira Brick, who
in turn told his wife, Susan, it might be
a nice gesture if they bumped Bono's order
- a toasted breakfast bagel packed
thick with egg, ham, cheddar cheese,
tomato and lettuce - to the front of the
queue.
Susan's response? " Are you kidding
me? He gets treated the same as everybody
else."
Good thing for Ira that Susan was less
brusque 30 years ago, when he tapped
her on the shoulder in the middle of a
Greek and Roman history class at the
University of Winnipeg to ask if she had
a tissue.
" I actually did that for 10 days in a
row, until I finally worked up the nerve
to ask what her name was," Ira says, noting
he knew the two were " meant to be"
moments after they began discussing
something other than his sinuses.
Ira and Susan got engaged in 1985.
After exchanging vows 12 months later,
they bid shalom to U of W and headed to
Israel to live on a kibbutz for " however
long." The Bricks remained abroad until
Susan learned she was pregnant with
their son, Jonathon. The couple returned
to Winnipeg in 1988 - at which point Ira
had some thinking to do.
" I distinctly remember sitting on
the floor of my kitchen, with my head
between my knees, wondering how was
I going to take care of my wife and
this baby that was on the way. Then I
thought, ' I could open a deli; that might
work,' " says Ira, who discovered he had
a knack for cooking during his time in
Israel.
Thing was, aside from a short stint
in the dietary department at Victoria
General Hospital, followed by part- time
gigs at the Original Pancake House and
Boston Pizza, the West Kildonan Collegiate
grad had little experience in a
commercial kitchen.
Ira decided his best bet would be to
get some hands- on training at the same
sort of place he fancied operating. So
he applied for a job at Garry's Deli in
Garden City. He was honest with his employers,
telling them he fully intended to
strike out on his own in the near future.
Ira didn't have to wait long. One day,
a man came into Garry's to ask if the
owners were interested in buying his
existing business, Max's Country Deli
on Inkster Boulevard. They weren't, but
they told the fellow they knew somebody
who might be.
Ira and Susan took over Max's in 1989.
They changed the name to Brogel's and
put together a new menu that was heavy
on the puns. Ira winces when his wife
recalls her favourite - the Ike & Tuna
Turner Sandwich.
Business was OK until 1994, when a
new Salisbury House opened up next
door, followed quickly by a Subway, followed
quickly by a McDonald's.
" You can't imagine how difficult it was
to go to my parents and tell them I didn't
think we were going to make it," says
Ira, the second oldest of five siblings.
" But they were really supportive. They
told me, ' We have this space downstairs
- maybe we can do something there.'
So there I was, about to turn 30, moving
back into my parents' basement." ( Ira's
parents are Fred and Cynthia Brick,
owners of Brick Fine Furniture, which,
until it relocated to 145 Market Ave. in
2009, occupied the space above what is
now Ira's Deli.)
It wasn't like Ira wasn't familiar with
his new digs. When he was growing up
on McAdam Avenue, he and his brother
Robert treated the six- storey space like
it was their personal playground, often
playing " chicken" on the freight elevator
- a game that involved hanging onto
the lip of the lift by their fingertips and
descending down, legs dangling in the
open shaft, until their pluck ran out.
For much of 1995, the Bricks spent
their days on Inkster and their nights on
Lombard, renovating the former storage
area. They weren't sure how many
people would venture in on opening day,
but thanks to their mail carrier, they
needn't have worried.
" My mom told Harold, our mailman,
that we were putting a restaurant downstairs,
and for weeks he'd been telling
everybody on his downtown route about
us," Ira says. " We opened on a Monday,
and by noon the place was packed. It
actually got so busy that my mother had
to come downstairs to help seat people."
From the start, Ira has patterned his
namesake locale after the North End
icons of his youth - places like Simon's
and Oscar's, where the owners used to
consider it an affront if you had room
for dessert after your meal. Which
might explain Ira's Deli's New York
Reuben - a triple- decker goliath that
includes a quarter pound of corned beef,
a quarter pound of pastrami, sauerkraut,
Swiss cheese and a house Russian
dressing wedged between three slices
of bread.
" I have a very strong idea about what
constitutes deli and what doesn't. In
this place I try to stay as true to that
as possible," Ira says. " But at the same
time, we don't live on an island. We've
never served things like burgers, but we
do do some cooking. Today's special, for
example, was lasagna."
If you haven't been to Ira's before and
you wander in for breakfast or lunch,
don't be surprised if Ira gives you an
assignment on your way out.
" I can't count how many times I've
heard people come in for the first time,
look around and say, ' Wow, what a hidden
gem you've got here.' My response is
always the same: ' If that's truly the way
you feel, make it unhidden. Get out there
and tell somebody.' "
Ira's Deli is open from 7 a. m. to 2 p. m.,
Monday to Friday.
david. sanderson@ freepress. mb. ca
T HE Millennium Library is home to thousands of
stories. The stories on the bookshelves, yes, but
the stories of the people that peruse them, too.
To some, the library is a source of research - students
plunked down at tables for hours, surrounded
by empty drink containers and messy binders, the
products of steadfast instructors who insist secondary
research include more than just online sources.
To others, the library is a place to connect, to go
online and communicate with someone far away. Or
a place to learn more of your past - to dig up rolls of
microfilm and spend an afternoon quietly whirring
through roll after roll, hoping to fill in the blanks of a
longstanding family mystery.
In the seven years I worked there, I met families,
couples, and individuals - people new to Winnipeg
or Canada altogether. To them, the library is a first
step to a new life. They left the building with bundles
of books on learning a new language, and some found
familiarity on the second floor, where rows of non-
English books stood next to music, movies and magazines.
While the library is a place to find warmth and
comfort to some, others see it as a dump or an eyesore
- an incarnation of Winnipeg's troubles, plagued by
unsavoury characters and increasingly obsolete technology.
A waste of tax dollars, maybe.
Of course, our best places are seldom without
conflict. Not all of the library's stories were happy
ones. But bearing witness to these conflicts gives us a
greater understanding of the community, and the city
as a whole.
While my life went through the regular tumults of
early adulthood, the library remained my constant.
In those seven years, I moved a handful of times. I
started school, finished school and then started school
again. Relationships came and went. Even though it,
too, was constantly changing and no two days were
the same, I knew I could rely on the library to always
welcome me back.
It was a comfort. I made friends there - not only
my co- workers, but our regulars. I never got tired of
climbing those stairs to the fourth floor, taking in the
view of sunshine spilling out over the park and the city
beyond. My heart pounded with exertion when I got to
the top, and I recognized mine was only one of many
stories the library would hold that day.
The Millennium Library is many things. It's a place
to learn - about ourselves, our city and our place in
it. It's not one thing to any one person. I'm grateful for
the small part I got to play in its story.
Laina Hughes writes a monthly column about Winnipeg
in the Uniter. Her book, Wolseley Stories, is available at
McNally Robinson Booksellers and your local library.
By Laina Hughes
Stacked
with stories
Library about people
as much as pages
By David Sanderson Labour of love
Couple has worked hard to make deli the real deal
By Maureen Scurfield
Ethnic delights on Ellice West End strip offers food, fashion from around the world
P ICK a culture, any
culture, and you
can find it on Ellice
Avenue in Winnipeg's
West End.
On a strip near the otherworldly
Hindu Society building,
glowing in blue light,
are many ethnic restaurants
and stores. They will open
your mind and your heart
to things you never knew
about. Come with me on a
little tour, made on a chilly
night, and feel the warmth
of three special spots.
SELAM CANADA ( 714 Ellice): From the outside
of this Ethiopian corner store, you see
signs advertising food, imports and ways
to send money around the world by RIA or
Western Union.
Inside, many other surprises await. Love
Ethiopian food? Who knew you could pop
in and buy fresh injera in Winnipeg, made
every day? Injera is a large pizza- shaped
flatbread you top with scoops of many
foods - not easy for a novice to make. It's a
romantic way to eat. You break bread with
a sweetheart, relative or friend and use
scoops instead of cutlery. Charming!
Selam ( translation: peace) also has a
licensed back kitchen, where co- owner/
manager Genet Gebreyesus prepares many
foods such as deep- fried bread, freshcooked
and frozen chicken and beef stews
for quick dinners at home, and large orders
of Ethiopian food for catering.
Near the front counter is the colourful
Ethiopian clothing section. You can buy
decorated velvet clothes for your wedding
after- party, or loosely woven cotton dresses
and scarves for a holiday sunspot.
" My family sends the handmade clothing.
They do all the shopping for me," says
Gebreyesus.
In addition to bags of fresh spices such
as chili and paprika, she sells brightlycoloured
" grass" coffee mats, earthenware
coffee pots and cups for the daily Ethiopian
coffee ceremony - served on the floor,
with friends on little seats around you, like
a picnic. She pulls on a fancy dress and sets
it up for me to see. The coffee is strong,
" like espresso," so one tiny cup has enough
kick to get you through the early morning
or a mid- afternoon lag.
The smell is rich and invigorating. It's
customary for Ethiopians to roast their
coffee beans on the spot. " It only takes 10
minutes," says Gebreyesus.
You can buy the raw coffee beans and the
long- handled metal roasting pan to pop in
your oven. Then you grind and mix it in the
coffee pot - as fresh as coffee can get.
Selam also runs a catering business for
weddings and birthdays and family gettogethers.
In two weeks they're adding a
new element: Selam hair salon.
Gebreyesus has been in Canada for 12
years after living in several troubled areas
of the world, and she says " I love Winnipeg."
She says she feels safe in the West
End, and in Canada generally.
" Everybody is fighting in the world now,
but I love Winnipeg because you can live
your life in peace here. You can work hard
and nobody bothers you."
INDIA PALACE ( 770 Ellice): With neon lights
and a big sign advertising their famous samosas,
the India Palace restaurant beckons on
a cold winter night.
Chef Ashwani Nagpal and his wife, Saroj,
hold court in the warmth of their popular
Eastern palace. A large elephant painted
on the wall many years ago by a talented
16- year- old artist kicks up a cloud of painted
dust on what looks like a hot Indian day, and
makes people smile as they pull off wool hats,
gloves and heavy coats.
Ashwani and Saroj come from the Delhi
area of India. They married in 1983 on
Christmas Day in India, then Ashwani
returned to Canada, where he had moved in
1979. Saroj, a clothing designer, followed in
1984. Since then, they have owned a clothing
store ( Tops) and the Bombay restaurant
on Ellice between Sherbrook and Maryland
streets. In 1992, they moved out of a strip
mall on Marion Street and transformed a
laundromat on Ellice Avenue, still their primary
location.
" We sold the satellite on Marion after two
years. Now, Ashwani is the head chef and
staff trainer, and often the delivery guy in
the big van for catering jobs," Saroj says.
" I am trained to be the manager, waitress,
everything. I can do each and every field, and
I am the troubleshooter."
" But," she adds, " My husband is amazing at
putting out food. He can do a catering job for
200 to 400 people in just four hours."
Together with staff, they do large, fancy
Indian weddings, pointing out that for a long
time, they were the only people in that market
in Winnipeg. Taste for Indian food has
spread over the years.
" Now little kids are having catering for
their birthday parties, and they love it," Saroj
says. " We are starting on the third generation
of customers now."
" People open the door for delivery," says
Ashwani, " and if it is me they start laughing,
because they remember me. I was the only
one doing deliveries of Indian food 25 years
ago."
Downtown, they do office deliveries for
luncheons, business meetings and groups
working late. They now have an additional
kitchen for catering and luncheons downtown
at their Waves restaurant and meeting rooms,
located at 330 Kennedy St., in the hotel where
Lo Pub used to be.
Everyone notices the big sign on the front
advertising their famous takeout treats. Samosas
and sweets are big sellers for takeout.
Among diners, some people order off the
menu, but most head straight to the buffet -
known for being tasty and inexpensive - to
heap food on their plates.
PHO KIM TUONG ( 856 Ellice): This restaurant featuring
Vietnamese/ Chinese cuisine, nestled beside the
Hindu Society Temple, is a favourite for film stars
and celebrities who come to town.
You never know who will be sitting at the back
table wearing sunglasses. Not that Winnipeggers
would bother them. What a happy, noisy, atmosphere!
" I like working here with my family," says manager
Melanie La. " See, that's my mom over there,
sitting with those people. My sister works here, too."
And many other relatives, it turns out. " Where
else can you find a place where eight people in a
family can work together?" says La.
Just then, La's mother, Kiet Tran, comes flying
down the aisle towards us. She's outgoing, funny and
affectionate. " I love people!" she says, giving me
an unexpected squeeze. " That's my mom!" says her
daughter, shaking her head and smiling. " She can
speak Vietnamese, Mandarin, Cantonese and Cambodian,
and she thinks she can speak English."
Mom takes off again and settles into a booth up
front with two blue collar workers, who estimate
they come in three times a week for hot soup and
other dishes. While many customers are drawn in
for pho soups, the menu is great fun and offers all
kinds of delights, such as unusual sweet vegetables
that aren't easy to identify ( it becomes a game at
some tables), all kinds of noodles, meat with delicious
spices, spring rolls and crazy side dishes.
" Some people come every day, and we get the kids
from General Wolfe School across the way," says La.
The front cash area lights up with bright yellow
blossoms, a crazy fish with a ball in its mouth, and a
shiny golden Buddha watching, laughing. But some
people's favourite room at Pho is the bathroom area,
with a hut built around the doors to the loos that has
a pointy roof on top.
" It's a Vietnamese- style roof which is made of
straw to let the breeze in," says La.
Inside are more sprays of pink blossoms at the
sinks - and an ultra- modern hand dryer that will
blow you halfway across the room. East meets West.
And booths? We all know Winnipeggers love
booths. This long restaurant has about a dozen
booths for four down the sides, tables for eight, and
round tables at the back that can pack in 10 people
for a feast and conversation. It's a very friendly
place.
Where else would people walk customers to the
outside door, open it and say " Have a safe drive
home!"
Maureen Scurfield is an urban explorer, roving the
city of Winnipeg, in touch with other peoples' roots.
MAUREEN SCURFIELD / WINNIPEG FREE PRESS
Genet Gebreyesus
MAUREEN SCURFIELD / WINNIPEG FREE PRESS
Ashwani Nagpal and his wife, Saroj Nagpal
MAUREEN SCURFIELD / WINNIPEG FREE PRESS
TREVOR HAGAN / WINNIPEG FREE PRESS
Laina Hughes at the Millennium Library downtown.
TREVOR HAGAN / WINNIPEG FREE PRESS FILES
PHOTOS BY JOE BRYKSA / WINNIPEG FREE PRESS
Susan and Ira Brick show off some of the
dishes they offer at Ira's Deli,
including their signature New York
Reuben sandwich ( left) and a bagel with
cream cheese and lox.
Melanie La
( left) and
her mother,
Kiet Tran,
both work
at Pho Kim
Tuong,
along with
several
other
relatives.
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