Winnipeg Free Press (Newspaper) - September 28, 2020, Winnipeg, Manitoba
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JUST as Prime Minister Justin Trudeau did last week, today I need to address a burgeoning national
crisis.
For the record, I am not talking
about the global COVID-19 pandemic.
No, I am referring to an even more
shocking situation — Canada’s rapidly
declining beer consumption.
Q: Is that shocking, or what?
A: Yes, it is, because we, as Canadi-
ans, live in a nation that is built on two
important patriotic pillars: We watch
a lot of hockey and we drink a lot of
beer!
So I was just a little stunned when
I got my mitts on the 2020 Industry
Trends report produced by Beer
Canada, which represents more
than 50 Canadian brewing companies
that account for 90 per cent of the beer
made in this country.
According to Beer Canada — and
you might want to rest your brew on
a coaster before reading this — Cana-
dians of legal drinking age consumed
on average 71.2 litres of beer in 2019, a
decline of 4.6 per cent from 2018.
In Manitoba, where this golden elixir
borders on being a sacred libation,
per capita consumption was down 5.5
per cent from 2018, to 67 litres for an
average drinker from 70.9 litres. For
those of you who are good at math,
that means we Manitobans each drank
(hold on) 3.9 litres less beer last year
than the year before.
For the record, Newfoundland had
the highest per capita consumption at
87.4 litres of beer, whereas Ontario had
the lowest per capita consumption of
all provinces at 66.1 litres. Ontario’s
beer consumption seems surprisingly
low, considering how lousy the Toronto
Maple Leafs are every year.
This decline in consumption came
even though the number of brewing
facilities in Canada increased by 12.9
per cent from 995 in 2018 to an all-time
high of 1,123 in 2019. Sadly, Manitoba
at 1.5 breweries per 100,000 drink-
ing age adults had the lowest rate of
increase.
Before you shrug off the importance
of beer drinking in this country, allow
me to point out that Conference Board
of Canada figures show beer supports
149,000 Canadian jobs, with a labour
income of $5.3 billion while contribut-
ing $13.6 billion to Canada’s GDP.
I am raising this deeply concern-
ing topic now because today, Sept. 28,
happens to be one of the most sacred
days on the calendar — National Drink
Beer Day.
Seriously, take a moment to Google
it, because it’s an actual day wherein —
and this will come as a surprise — we
are encouraged to celebrate this malty
elixir by hoisting a brew or two.
“The best way to celebrate is by
enjoying a glass of beer. As always, cel-
ebrations are better when surrounded
by others who celebrate with you. So,
invite friends, family, co-workers, too.
Join them at a local pub or tavern. Or
invite them to your home,” says nation-
aldaycalendar.com.
Or, on the other hand, you could just
raise a glass to them over your fence in
a sincere effort to comply with social-
distancing protocols and to get them
to buy their own (bad word) beer and
support the industry.
As a student of Canadian history, I
will point out that beer is the bever-
age of choice of some of this country’s
greatest heroes.
For instance, we must never forget
the golden performance of ice-dancing
superstar Scott Moir at the 2018 Win-
ter Olympics in Pyeongchang.
C’mon,
hosers,
crack
a cold one
ARTS ●LIFE
ARTS@FREEPRESS.MB.CA ● WINNIPEGFREEPRESS.COM
MONDAY SEPTEMBER 28, 2020
CONNECT WITH THE BEST ARTS AND LIFE COVERAGE IN MANITOBA SECTION C▼
I
CAN’T do it. This is hard. My
legs feel so heavy. It’s too far.
Welcome to the mental script
of many runners, at least once
in a while.
A lot of people have a good idea of
what running should look like. Keep-
ing a consistent pace, trying to beat
your time or going a certain distance.
But that’s not the case for everyone.
Running is more than exercise
— it’s a way to unplug, get outside
and separate your headspace from
the rest of your daily routine. It
leaves you feeling accomplished and
energized for the rest of the day. For
many, running is a way to get some
alone time. For others, it can be a
way to partner up with a friend or get
involved with a running group.
Alternatively, the first time you run
(and likely the second and third), it
may be none of these things. As much
as running can be an amazing stress
reliever, it can also be very challeng-
ing, both mentally and physically. It’s
tough and leaves you out of breath.
It’s no wonder some people claim to
hate it.
But it doesn’t have to be this way.
More importantly, it shouldn’t be this
way.
Lindsay Somers has always run for
the enjoyment of it. However, after
participating in the 2013 Manitoba
Marathon with her mom, something
struck a chord with her.
“Once (my mom) found out her run
time and compared it to my aunt’s
time — who’s a slightly competitive
runner — it just completely dimin-
ished her entire achievement and
experience in that moment,” Somers
says. “It was disappointing to me that
all that hard work that (my mom) put
in was crushed.”
Somers says a lot of running cul-
ture is driven by the notion of feeling
successful once you beat a certain
time or run a particular distance.
She wanted to change that. She
realized that a casual approach to
running — where the numbers don’t
matter — didn’t exist in Winnipeg. So,
she created it.
Somers created her Learn to Run
outdoor programs in 2017. Since then,
she has encouraged hundreds of Win-
nipeggers to take their first steps and
find joy in movement all year round.
(Yes, that includes a Learn to Run
program in the winter).
“I found a space for people to run
because it feels good, not because
you’re trying to beat a time,” Somers
says. “The motivation isn’t to get
faster. The motivation is to get out
and move your body.”
The local lifestyle health coach
co-ordinates her Learn to Run ses-
sions — two runs a week for eight
weeks — during the fall, winter and
spring. Somers has her group meet at
The Forks because of how easily they
can access different neighbourhoods
on foot.
“I love seeing the city through the
lens of running. It’s a great way to
connect to architecture, people and
the seasons,” she says. “The city has
wonderful active transportation trails
and routes. It’s an untapped gift and
resource that you don’t get to experi-
ence until you get out of your car or
your own neighbourhood. It’s on foot
that you really get to see it.”
When learning to run, Somers in-
corporates walk/run intervals to ease
into things and starts the group on a
three-kilometre loop in St. Boniface.
“There are four bridges in that
loop. Anytime we go over a bridge,
we dance-walk and pick up our pace,”
she says. “They’re short little bits
and we extend the distance over time.
It’s a different connection to running
when we’re not looking at numbers
all the time,” she says.
S OMERS designed her Learn to Run program specifically for people who don’t typically see
themselves as runners.
“The people that hated gym class
are my target demographic,” she
says. “The biggest achievement for
me is when people believe in them-
selves.”
Leanne Lucas never considered
herself a “runner” and was always
intimidated by the idea of it.
“I always thought runners were
people who put on their shoes and
just go run a marathon,” Lucas says.
“Anytime I had tried running, it felt
like it was something I wasn’t natu-
rally good at and that was discourag-
ing.”
But a post on Somers’ Instagram
about her running program caught
Lucas’ eye.
“It felt very refreshing how non-
intimidating it was,” Lucas says.
“(Somers) presented it in a way of
‘We don’t care about time or how you
look. We’re just going to enjoy some
time outside.’”
SABRINA CARNEVALE
FITNESS
Leanne Lucas never considered herself a ‘runner’ and was always intimidated by the idea
of it before joining Lindsay Somers’ Learn to Run program in 2017.
JESSE BOILY / WINNIPEG FREE PRESS
From left, Leanne Lucas, Lindsay Somers and Sarah Wilton have a warm-up dance before their run at The Forks. Somers started her Learn to Run outdoor programs in 2017.
Run to feel good and connect with city, not to beat a time
Ditching clock culture
Somers says the city’s active transportation routes are ‘an untapped gift and resource.’ ● CONTINUED ON C2
DOUG SPEIRS
IN THE DOUG HOUSE
● CONTINUED ON C2
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