Winnipeg Free Press (Newspaper) - December 18, 2020, Winnipeg, Manitoba
C M Y K PAGE A7
THINK TANK
PERSPECTIVES EDITOR: BRAD OSWALD 204-697-7269 ? BRAD.OSWALD@FREEPRESS.MB.CA ? WINNIPEGFREEPRESS.COM
A7 FRIDAY DECEMBER 18, 2020
Ideas, Issues, Insights
WARNER BROS. PICTURES / TNS
With most movie theatres still shuttered, the much-anticipated feature Wonder Woman 1984 will be given a direct-to-streaming release on Christmas Day.
Hollywood must support vaccine campaign
F OR too long, the entertainment industry has tolerated stars who used their platforms to stoke vaccine skepticism, even as declin-
ing childhood vaccination rates contributed to a
resurgence of measles and tetanus. That compla-
cency should have ended years ago; now, it must
end immediately.
Vaccines are the quickest way to end the coro-
navirus pandemic - and, with it, the existential
danger COVID-19 poses to the movie business.
Hollywood should go big on a COVID-19 vaccina-
tion campaign, both in its own self-interest and
because it's the right thing to do.
Before the global pandemic, Hollywood seemed
to tolerate anti-scientific attitudes as an unpleas-
ant eccentricity rather than as the serious threat
to public health they are. See: comedian Jenny
McCarthy and legendary actor Robert De Niro
pushing non-existent links between vaccination
and childhood autism. Or, more recently, Black
Panther and Small Axe star Letitia Wright shar-
ing a video from an anti-LGBTTQ+ channel fea-
turing British commentator Tomi Arayomi spout-
ing conspiracy theories about COVID-19 vaccines
because, she said in a tweet she later deleted, the
clip "raised my concerns with what the vaccine
contains and what we are putting in our bodies."
Even stars who haven't charged into battle
against scientific evidence and traditional medi-
cine (or those lifestyle entrepreneurs such as
Gwyneth Paltrow who peddle dubious and some-
times potentially harmful "wellness" products)
weren't likely to feel the consequences of these
attitudes: what's a measles outbreak when you
have access to a concierge doctor and a palatial
vacation home to quarantine in?
But, suddenly, anti-science attitudes aren't so
good for Tinseltown's business.
Movie-going, imperiled before the pandemic by
the rise of streaming video, has been forced into
hibernation by public-health measures. Last year,
Americans spent US$11.3 billion on movie tickets.
Through last Friday, this year's box-office take at
U.S. theatres is just over US$2 billion, with most
of that spent in January and February. With the
release of Dune rescheduled to 2021 and Wonder
Woman 1984 and Soul going straight to streaming,
no dramatic, last-minute turnaround is in the offing.
Even more challenging than COVID-19-driven
theatre closures and occupancy limits are the
changes in audiences' habits, which long shut-
downs have only accelerated.
According to a report earlier this year from the
Deloitte Center for Technology, Media & Telecom-
munications, 22 per cent of American consumers
have paid to watch a new movie at home during
the pandemic, and 90 per cent of them said they
would do so again. Some 42 per cent of survey
respondents in a subsequent Deloitte report said
that even after the pandemic ends, they would
definitely or probably prefer to see new movies
at home if offered a choice between streaming a
movie or seeing it in a theatre at the same price
on the same weekend.
Just 35 per cent said they would definitely or
probably prefer going to a theatre.
As the pandemic drags on, movie lovers may get
hooked on their new streaming subscriptions or
get used to paying $20 or $30 fees for new releases
that, while expensive, are not as costly as buying
movie theatre tickets for a family of four. The
Deloitte researchers' assessment is grim: "After
the pandemic is over, it is unclear what role movie
theatres will play in consumer entertainment."
If Hollywood and theatre owners want the big-
screen experience to remain enticing, they need
to remind audiences that there are communal and
artistic pleasures to movie-going that they can't
get from the comfort of their couches. And the
quickest way to get theatres open again - and to
get audiences confident enough to return to them
- is prompt mass vaccination.
Vaccinations would allow film and television
productions to ramp back up, getting people
across the industry back to work, ending costly
shutdowns and concluding awkward debates over
whether the movie industry counts as "essential."
It shouldn't take a global pandemic and an
existential threat to its core business model to
convince a supposedly liberal industry such as
Hollywood to stamp out - or at least step up
to - the pernicious falsehoods that animate anti-
vaccine sentiments.
To be sure, some stars, such as Ice T, are doing
their part to recruit participants to clinical trials.
It's astonishing, though, that the industry hasn't
mobilized a pro-vaccine campaign. There's a
model for this, including the role Elvis Presley
played in polio vaccination efforts. It's also a lot
easier to record public service announcements
from people's living rooms than it is to stand up
and staff an operation such as the Hollywood Can-
teen, the social club for service members that the
industry operated during the Second World War
as both a public service and public-relations tool.
Complacency toward vaccine skepticism should
have ended years ago. The industry owes it to the
public, and to everyone who creates movies, to
make up for lost time by telling the truth about
vaccines as loudly and as often as possible.
- The Washington Post
Half-measures won't slow pandemic spread
BY October's end, Manitoba's COVID-19 death
toll was 69. In November, Manitoba tragically lost
243 people. Most of these deaths were avoidable.
Manitoba's December COVID-19 fatalities will
be worse; in just the fi rst two weeks, the province
lost 188 to COVID-19.
Some suggest this disaster started in October,
when poor adherence to Code Orange public-
health orders failed to slow case growth. Others
have implied that the public's bad behaviour is
driving COVID-19 spread.
While everyone's actions count, Manitoba's
second wave was predictable. COVID-19 came
late to Manitoba, and officials here had ample
opportunity to learn from other jurisdictions and
plan accordingly.
Worldwide, there are only three successful pre-
vaccine strategies for suppressing COVID-19. The
first creates a geographic bubble so life inside
can continue almost normally. Anyone entering
the bubble must isolate for two weeks until con-
firmed healthy. New Zealand effectively eliminat-
ed COVID-19 using a bubble. In Canada, Prince
Edward Island has relied on similar tactics.
The second strategy allows movement across
borders, but strictly enforces social distancing
under aggressive COVID-19 surveillance, includ-
ing extensive asymptomatic testing, positive case
isolation and contact tracing. Japan, Korea, Ger-
many and British Columbia follow this strategy.
The final strategy is lockdown, confining all
but essential workers to their homes. The more
extreme the limitation, the more effective the CO-
VID-19 suppression will be. This is a last resort,
because lockdowns damage economies.
Manitoba's first-wave response used all three
approaches. Movement across borders and to
northern Manitoba was reduced to essential trav-
el. Public health implemented social distancing,
testing and contact tracing. All in-person, non-
essential business was closed, including schools.
This combination drove Manitoba's COVID-19
numbers to near-zero by July.
The serious errors came as the Pallister govern-
ment hurried to reopen the economy. Manitobans
were reminded to observe "fundamentals" of prop-
er hygiene, but the province followed no single
proven public-health strategy, adopting a hybrid
hodgepodge rather than sustaining one model.
With the U.S. border closed, Manitoba's leaders
opened interprovincial borders to travellers without
mandatory isolation. The Restart Manitoba campaign
invited tourism. The bubble collapsed and re-seeded
Manitoba with COVID-19. Strategy one: compromised.
Last summer, Manitoba could have built CO-
VID-19 testing capacity, hired and trained contact
tracers and staged field hospitals. Manitoba Health
could have identified nurses ready to help and
offered refresher courses in critical care. Instead,
our leaders disbanded the pandemic response com-
mittee and seemingly went to the cottage.
Some planning and supply acquisition occurred.
Dynacare was contracted to increase testing capaci-
ty. But when the second wave came, Manitoba Health
scrambled. There weren't enough nurses or contact
tracers. Critical PPE shortages were widespread.
Even with Dynacare, Manitoba (population
1.35 million) has a daily testing capacity that is
roughly half of Cornell University's, which ef-
fectively serves 35,000 students and employees.
Our officials say they can't begin asymptomatic
COVID-19 testing to contain community spread
because they lack testing capacity and reagents.
Strategy two: compromised.
With low summer case-counts, the government
suspended the lockdown. People left home and
gathered. Essential-business-only transitioned
into something like business-as-usual. When CO-
VID-19 cases increased, geographically targeted
restrictions were imposed slowly.
With schools closed, an August lockdown in
Brandon squelched an outbreak. This fall, lock-
downs in Steinbach and Winnipeg with schools
open haven't produced similar results. Steinbach
schools only closed when test positivity rates
approached 40 per cent, while Winnipeg schools
remain open with 13-14 per cent test positivity.
Chief provincial public health officer Dr. Brent
Roussin claims there's no evidence of widespread
COVID-19 transmission in schools, but no one
has tested Manitoba's children to document the
frequency of infected but asymptomatic stu-
dents. Recent research from Australia suggests
schoolchildren may be important virus reser-
voirs, which then allows infection to escape into
the broader population. Most Manitoba schools
remain open. Strategy three: compromised.
Premier Brian Pallister and Dr. Roussin repeat
that the current infection rates and hospitaliza-
tions are unsustainable. We are berated for fail-
ing "Team Manitoba." But, the players aren't the
problem; the fault lies with the coaches' strategy.
Despite the arrival this week of the Pfizer BioN-
Tech vaccine, we may not have widespread CO-
VID-19 vaccination until autumn 2021. Manitoba
needs public-health strategies that will effectively
control this virus now.
Manitoba's leadership must be bold. Close the bor-
ders and keep them closed until 70 per cent of Mani-
tobans are vaccinated. Half-measures don't work. We
need a full lockdown, closing most manufacturing,
construction and schools. Manitobans must prepare
for the lockdown to last. Victoria, Australia, needed
113 lockdown days to overcome its second wave.
To do this, the province must provide eco-
nomic and social supports to protect vulnerable
populations, small business owners and laid-off
workers. Our education system must provide
high-quality remote education, with face-to-face
instruction only for essential workers' children
and those at high risk.
Build additional capacity required for testing,
contact tracing, critical and long-term care, and
vaccination. This all will be expensive, but the
alternative is mass casualties due to systemic
health-care collapse. The sooner we act, the better
off Manitoba will be. The only thing worse than
hundreds of premature deaths is thousands of them.
Jeffrey Marcus is a professor in the department of biological sciences
at the University of Manitoba. Joanne Seiff is a Winnipeg-based
freelance writer and the author of three books.
Five years later,
Paris Agreement
still urgent
COVID-19 has dramatically changed how we
live our lives, reducing air travel and auto-
mobile use. But even these signifi cant socio-
economic changes are not the long-term chan-
ges needed to address climate change. We are
still set to overshoot Paris Agreement target to
keep the global temperature rise this century
to below 2 C and to pursue a limit of 1.5 C.
Bigger lifestyle, technology and land-use
changes must be adopted if we are to meet
the target. And while the technology exists,
the imagination necessary to achieve success
may be lacking.
Five years ago, the Paris Agreement united
countries around the world, each making indi-
vidual pledges, called Nationally Determined
Contributions, to lower carbon emissions. But
these pledges haven't been enough.
"The window of opportunity, the period when
significant change can be made, for limiting
climate change within tolerable boundaries is rap-
idly narrowing," the authors of the IPCC Special
Report on Climate Change and Land wrote in 2019.
The world's remaining carbon budget - the
amount of greenhouse gas emissions that can
be released and keep the world below its 2 C
threshold - could be depleted by 2028 unless
thoughtful decarbonization of the economy
occurs with post-COVID-19 recovery.
At this point, if the world does not begin to
reduce the amount of carbon being released
into our atmosphere, we will likely be unable
to meet our Paris Agreement commitments.
This means in five years we must be close to
achieving net-zero carbon emissions.
It is clear urgent action is required - a
combination of new technology (clean and
renewable), energy efficiency and societal
change. Stated policies only get us part way
there, and more measures are required,
including valuing nature's contribution to peo-
ple, rainwater harvesting, ensuring conserva-
tion easements, afforestation and reforesta-
tion, and protecting soils and wetlands.
The majority of climate change scenarios
consistent with the Paris Agreement rely on
technologies that remove carbon dioxide from
the atmosphere or prevent it from being emitted.
Planting trees, using biochar (a charcoal-
like substance) to store carbon in agricultural
soils, capturing carbon directly from the
atmosphere, burning organic materials such
as switchgrass or loblolly pine to produce
energy and capturing the carbon emissions,
and other negative emission technologies can
help keep the carbon budget in check. Carbon
dioxide removal also occurs with agricultural
best management practices that increase soil
organic carbon content, reduce soil erosion,
salinization and compaction.
There is no one single policy solution to
climate change. Instead we need a system or
suite of policy portfolios. Economists prefer
a carbon tax for its economic efficiency and
because it is technology-neutral and allows
producers and consumers to make choices.
Climate accountability frameworks, such as
those legislated in Manitoba, British Colum-
bia, New Zealand and the U.K., break long-
term targets into interim milestones and hold
governments to account. President-elect Joe
Biden's planned changes to U.S. climate policy,
including rejoining the Paris Agreement, will
address some of these issues and bodes well
for Canada's advancing climate policy.
The World Economic Forum has created an
Energy Transition Index to help policy-mak-
ers and businesses plot a course for a success-
ful energy transition. Several countries such
as Sweden, the U.K. and France have done
well at reducing energy subsidies, achiev-
ing gains in energy intensity of GDP, and
increasing the level of political commitment
to pursuing aggressive energy transition and
climate change targets. But Canada's score
has worsened between 2015 to 2020.
Business is changing. Planning for the
financial quarter or year end has become
obsolete. As airlines realized during CO-
VID-19, governments and funders are reticent
to bail out an industry whose massive profits
over the years have been paid to shareholders
and used to buy back stocks, thereby making
the companies less resilient. Business is now
considering the long term.
A large number of global organizations
have also declared carbon-neutral targets,
especially those with end-consumer-facing
business models (including Amazon, Google,
Apple, Cenovus Energy, TELUS and Maple
Leaf Foods). Our youth recognize the inter-
generational injustice of worsening future
climate change impacts include storms, fires,
droughts and floods. Seventy per cent of
young people consider the speed of energy
transition to be either stagnant or too slow,
and they are willing to pay for it and accept
the lifestyle changes required.
The Paris Agreement unified the world in
setting a target of limiting global warming.
The door is closing on achieving this target.
The next five years are the years for ensur-
ing through meaningful policy and action that
this target is achieved.
Margot Hurlbert is Canada Research Chair in climate change,
energy and sustainability at the University of Regina.
This article has been edited for length; the full version can be
seen at winnipegfreepress.com or theconversation.com/ca.
ALYSSA ROSENBERG
JEFFREY MARCUS AND JOANNE SEIFF
MARGOT HURLBERT
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