Winnipeg Free Press (Newspaper) - September 28, 2021, Winnipeg, Manitoba
C M Y K PAGE B4
BUSINESS
BUSINESS EDITOR: SHANE MINKIN 204-697-7308 ● BUSINESS@FREEPRESS.MB.CA ● WINNIPEGFREEPRESS.COM
B4 TUESDAY SEPTEMBER 28, 2021
Companies in process of figuring out best way to reboot
S O many businesses and organiza-tions that depended on the physical gathering of people pre-pandemic
are now in the process of figuring out
the best way to reboot.
Some enterprises were thriving to
varying degrees before March 2020
because they’d built up momentum.
The question for some will be how
to re-energize after losing the veloc-
ity they had worked for some time to
generate.
The technology startup infrastruc-
ture is an example of efforts that have
been ongoing for some time whose
successes are immediately obvious but
take a while to materialize.
In order to get to that point, compa-
nies need to be nurtured with all sorts
of different community supports.
In Winnipeg, North Forge Technolo-
gy Exchange has been busy during the
pandemic laying the groundwork for
a large-scale angel investor network
that would be available to financially
support, if they so choose, the dozens
of companies it is assisting in starting
and scaling up.
But one way or another every new
company needs public awareness or
exposure to its target audience of some
sort.
One way for nascent companies
to be able to do that is to get in front
of people and “pitch” the company’s
concept.
None of that was happening during
the pandemic in Winnipeg or anywhere
else. But public health regulations in
Manitoba now allow enough vaccinated
people to get together in the same
room to get that ball rolling again.
Next month, North Forge is holding
a celebration for the 10th anniversary
of the North Forge Fabrication Lab,
which opened its doors as AssentWorks
on Oct. 27, 2011. It’s now the largest
non-profit publicly accessible fabrica-
tion lab in North America and has been
the home workshop for the creation of
numerous products and enterprises in
cleantech, medtech, femtech, AR-VR,
robotics, AI, and machine learning
industries.
Last week, the Manitoba Technology
Accelerator (MTA), in collaboration
with the Bioscience Association of
Manitoba (BAM), held the first of what
they plan to be quarterly pitch compe-
titions.
One of the reasons these events
need to be regular occurrences is that
during the pandemic, the new business
incubators and accelerators have been
busy attracting new clients.
In particular, the MTA has been
growing its roster of international
startup clients through its association
with the federal government’s Startup
Visa Program.
The program that was formalized
about three years ago targets immi-
grant entrepreneurs with the skills and
potential to build businesses in Canada
that are innovative, can create jobs for
Canadians and have the potential to
scale up to compete globally.
The MTA, which boasts SkipThe-
Dishes as an all-star former client,
basically rewrote its business plan
after being named one of dozens of
organizations designated to participate
in the program.
Marshall Ring, the enterprising chief
executive officer of MTA, believes he
has the right to refer to the MTA as
the gold standard in the Startup Visa
Program.
All the statistics are not immediately
accessible, but MTA has now con-
tracted to provide management service
to close to 400 of these companies
through this program.
Some of them are still in their home
countries, some are in other parts of
the country and some are in Winnipeg.
One of the winners of last week’s
pitch competition, SamPlas.co, is an
Iranian medical technology company
developing a process to treat derma-
tological conditions such as acute and
chronic wounds, skin cancers, and post
surgical wound closures. The compa-
ny’s principals are planning to relocate
to Winnipeg where the verification,
validation, and clinical evaluation will
take place.
“What we are trying to do is make as
many of the companies want to come
to Winnipeg as possible,” Ring said.
It’s already bolstering MTA’s abil-
ity to help local startups like FasTab,
another of the winners of the pitch
competition. The company is develop-
ing a payments application that could,
among other things, allow you to pay
your restaurant cheque without having
to wait for the busy service staff to
deliver it to your table.
It’s partly because of its increased
revenue from the Startup Visa Pro-
gram that MTA was able to submit the
winning bid in the city’s request for
proposal to take over the restaurant
space on the Esplanade Riel. They are
just in the process of finalizing the
lease agreement.
The MTA hopes to be able to deploy
the space as offices and an event
centre to show off the city’s innovation
culture and help attract others here.
“We’re pretty excited about it,” Ring
said. “The vibrancy we think we can
bring through that building will help
show that Winnipeg is technology
hub and a city on the rise with lots of
compelling enterprises building good
companies here.”
martin.cash@freepress.mb.ca
MARTIN CASH
More dough for a cup of joe?
Rising farmers’ costs to grow beans could filter down to coffee drinkers
S ILVER SPRING, Md. — As if a cup of coffee wasn’t expensive enough, a confluence of factors is driving
up farmers’ costs to grow the beans and
it could begin filtering down to your lo-
cal cafe before the end of the year.
After hovering for years near US$1
per pound, coffee futures — the price
large-volume buyers agree to pay for
coffee upon delivery months down the
road — doubled in late July, reaching
heights not seen since 2014. Though
prices have eased a bit, they remain ele-
vated at about US$1.90 per pound.
Coffee lovers already paying US$8 or
more for a bag in the supermarket or
up to US$5 for a cup may despair over
even-higher prices, but a spike in cof-
fee prices on the international futures
market doesn’t always trickle down to
the consumer.
Here’s a look at some factors that
could determine whether Americans
will be paying more for their morning
jolt in the near future.
WHAT HAPPENED?
A sustained drought followed by two
July frosts blew a hole in Brazil’s coffee
output, immediately sending wholesale
prices for the popular Arabica bean to
more than US$2 per pound. The frost
will significantly affect the 2022-23
harvest, said Carlos Mera, who analyz-
es the coffee markets at Rabobank.
The Brazil frosts followed COVID-
related supply chain snarls, a dearth of
shipping containers, labour shortages
and other production hiccups. Add in
rising costs for virtually everything
and you have a bitter cup brewing for
coffee drinkers.
“This is unprecedented,” said Alexis
Rubinstein, the managing editor of Cof-
fee & Cocoa for commodities brokerage
StoneX Group. “It’s never been this per-
fect storm before. It’s usually just been
a supply-and-demand scenario.
“We’ve never been dealing with a
supply and demand issue on top of a
logistics issue, on top of labour issues,
on top of a global pandemic.”
WHY MIGHT RETAIL PRICES
RISE?
While it’s difficult to determine the
size of the crop loss in Brazil, Mera said
estimates vary between two million
and six million fewer bags of coffee.
That’s about 12 per cent of the output
from the world’s largest producer of
Arabica, the bean used for most coffee
sold around the world. Lower supplies
almost always mean higher prices.
Grace Wood, an industry analyst for
market research firm IBISWorld, said
if consumers don’t see coffee prices
rise by the end of this year, they almost
certainly will in 2022, as per capita de-
mand is expected to increase.
“That is just going to contribute to
more demand that is going to further
disrupt operations and make it more
difficult for operators who are already
experiencing supply issues,” Wood said.
Mera said people who buy coffee
beans in the grocery store will likely
see a more noticeable increase in prices
because about half the cost of that bag
on the shelf comes solely from the bean
itself. However, in large coffee shops,
he added, the cost of the bean only rep-
resents about five per cent of your cup
of hot coffee, so roasters “may not need
to carry over the increases right away.”
IS IT A CERTAINTY THAT RETAIL
PRICES WILL RISE?
It seems likely, although higher cof-
fee prices on the international future
market is not a guarantee that prices at
your favourite roaster will go up. The
damaged crop in Brazil is still more
than a year from harvest, plenty of time
for many factors to reverse course.
Rubinstein said higher prices on the
international market can often stimu-
late production — farmers will have
more money to invest in their crop —
and if there’s more coffee on the mar-
ket, prices will retreat. But that will
also depend on whether the big roasters
have enough beans hoarded to get them
through however long prices remain
elevated.
Starbucks, the world’s biggest coffee
retailer, suggested that it won’t need to
raise its prices because of Brazil’s low-
er output. On a call with investors at the
height of the Arabica price spike, the
Seattle-based coffee chain’s president
and chief executive officer Kevin John-
son said his company has 14 months of
supply, which he says will get it through
2021 and most of fiscal 2022.
WHAT ABOUT MY LOCAL ROAST-
ER?
Even smaller, independent specialty
roasters sign contracts to buy their
beans well in advance, enough so that
when shortages like the ones in Brazil
happen, it doesn’t paralyze them. They
also source from countries all around
the world, so gaps from one place can
often be filled by another.
Chris Vigilante, co-owner of Vigi-
lante Coffee with stores in the Mary-
land suburbs of Washington, D.C., said
most specialty roasters don’t buy beans
on the same international commodities
market with the big players like Nestle
and Keurig Dr. Pepper. “So we’re not as
impacted by (Brazil), but we will feel
the pressure of it,” Vigilante said.
Vigilante said he pays between
US$3.50 and US$5.50 per pound for
most of his beans, which are higher
quality and produced by smaller farms.
He has no plans to raise prices, but if
other small shops raise theirs, he said
it’s likely because the cost for other es-
sentials have risen.
“I’ve seen other specialty coffee
roasters talking about raising their
prices, but I think that’s more not be-
cause of the cost of coffee, but maybe
because the cost of some of our other
supplies, like cups and equipment,”
Vigilante said.
— The Associated Press
MATT OTT
JULIO CORTEZ / THE ASSOCIATED PRESS FILES
A sustained drought followed by two July frosts blew a hole in Brazil’s coffee output, immediately sending wholesale prices for the popular Arabica bean higher.
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