Winnipeg Free Press (Newspaper) - March 1, 2022, Winnipeg, Manitoba
C M Y K PAGE B5
S ALAD days have arrived for many Churchill residents now that Rock-et Greens is doing home delivery
of its locally grown produce.
It’s quite the change from the expen-
sive and often wilting greens residents
here were used to after their lengthy
trip on rail or the pricey fare that’s
sometimes flown in to the small com-
munity on the shores of Hudson Bay.
The hydroponic vegetable operation,
called Rocket Greens, is operated by
the Churchill Northern Studies Centre
(CNSC) and its latest $20,000 grant
from Churchill Region Economic
Development (CRED) fund helped the
group acquire its own van to make
weekly deliveries of its produce.
Dylan McCart, the executive direc-
tor of the CNSC, said the non-profit’s
research organization is just about
breaking even from the operation.
“We definitely don’t make huge reve-
nues from the operation,” he said.
The selection of produce that is now
available year round provides an option
to the extremely expensive cost of
shipping produce — that is often wilt-
ing and quickly rotting — like lettuce,
arugula, kale and herbs that Rocket
Greens grows.
Lettuce can cost as much $7.50 in
Churchill. Since 2017 Rocket Greens
has grown more than 60,000 pieces and
now has about 50 weekly subscribers
for its $10 or $20 box of that week’s
produce that include five-to-10 items.
It also distributes to grocery stores
and restaurants and to the CNSC own
cafeteria operation.
Like any new technology — and
Churchill’s was the first installation of
the turnkey shipping container unit,
called Growcer, developed by a compa-
ny out of Ottawa — it took some time to
work out the kinks.
The grow op in Churchill received
one of the last bits of funding from the
$7 million CRED fund that was estab-
lished just prior to the rail outage in
the spring of 2017. The CRED fund also
helped with a $200,000 grant to fund
the original acquisition.
Carley Basler, CNSC’s sustainability
co-ordinator, has become a bit of an
advocate for the Growcer and has talk-
ed extensively with folks in Norway
House who also acquired a unit (which
also received funding from the CRED.)
Basler said, “The communications
I have done with other communities
started organically. Sharing our suc-
cesses and challenges is an important
part of operating the first Growcer in
Canada. It felt important to talk openly
about how it really is.”
Jason Denbow, the executive director
of Community Futures, the organiza-
tion that runs the CRED, said Basler
blazed the trail in terms of making the
thing work in the frigid temperatures
of northern Manitoba winters.
“She was initially told it could be
transported up and plunked down and
it would work,” Denbow said. “But
nothing is that simple especially in the
climate of Churchill.”
It did work but McCart said it was
mostly thanks to Basler.
Basler said that while Rocket Greens
struggles to break even, it has not
raised its prices in four years to ensure
that it remains affordable for the com-
munity.
Unlike the sophisticated food deliv-
ery operations that have proliferated in
the cities during the pandemic, Basler
said starting the subscription service
was not really that hard.
“Churchill’s pretty small,” she said.
“Everyone literally knows everyone
else.”
As small as Churchill is, the CNSC is
23 kilometres outside of town and while
the centre does have its own fleet of
vehicles they were proving to be unre-
liable to get the produce into town.
“We are a non-profit and we have
had our own difficulties over the last
couple of years and the centre itself
is running a deficit,” McCart said.
“Our vehicles are all used and not very
gently used.”
The new van is equipped to handle
the produce and prevent it from freez-
ing on the trip into town.
The fact that the project addresses
the well-known food security issues,
made it attractive to the CRED when it
began in late 2016.
Denbow said when the rail line went
out of service in May 2017 — and
stayed out of service for 18 months —
the fund had to pivot in its mandate.
“We shifted from long term eco-
nomic development to how to get short
term support in place to keep business-
es up and running so the there was
something there to conduct economic
development when the rail was back,”
Denbow said.
He said Rocket Greens was a great
example of the kind of project they
were looking for initially. In fact the
CRED also funded another version of
an indoor vegetable growing operation
that Opaskwayak Cree Nation deployed
before Rocket Greens. OCN uses a
technology from South Korea.
Although the CRED is now fully
expended, Denbow said Community
Futures — whose main function is to
provide loans for business people in
its various regions — still has plenty
of means to support businesses in the
north through its office in Thompson.
martin.cash@freepress.mb.ca
BUSINESS
BUSINESS EDITOR: SHANE MINKIN 204-697-7308 ● BUSINESS@FREEPRESS.MB.CA ● WINNIPEGFREEPRESS.COM
B5 TUESDAY MARCH 1, 2022
Cost of living crushing Manitobans’ spirit: poll
OVER half of Manitobans say they can’t
keep up with the cost of living, accord-
ing to a new Angus Reid Institute poll
released Monday.
“I think there is a bit of concern that
in the coming months and even years
(the number of) people struggling fi-
nancially… (will) increase,” said Na-
than Bell, a licensed insolvency trustee
with Grant Thornton Limited.
Nearly 60 per cent of the province’s
122 respondents said they couldn’t man-
age an unexpected expense exceeding
$1,000.
Canada’s inflation rate surpassed five
per cent, on a year-over-year basis, in
January — its the highest jump in three
decades, according to Statistics Cana-
da.
Bell, who works with people and busi-
nesses managing debt, said he hasn’t
seen an increase of insolvencies yet —
but, it could be because of a number of
factors, including pandemic-era gov-
ernment support.
“(The future is) really just going to be
dependent upon things like inflation,”
Bell said.
Gas and food prices are emptying
people’s wallets, he noted.
“The other thing on the horizon, of
course, is (higher) interest rates,” he
said. “(That) will impact a lot of people
who are carrying debt.”
As a result, Manitobans have made
lifestyle changes. Fifty-eight per cent
of the province’s poll respondents said
they’d cut discretionary spending.
“Non-necessity items are the first
things to go,” said Shaun Jeffrey, the
Manitoba Restaurant and Foodservices
Association’s CEO.
He listed dining and entertainment as
those impacted.
“We’re just starting our recovery,”
Jeffrey said. “Part of a successful re-
covery for our industry is a full engage-
ment and re-engagement from Manito-
bans. Any deviation from that is going
to be just detrimental.”
Restaurateurs are facing cost in-
creases for supplies and need an influx
in business, Jeffrey said. The timeline
for returning to normal will elongate if
eateries see a slow return of patrons, he
said.
Forty-eight per cent of Manitobans
reported delaying major purchases,
while 35 per cent touted driving less,
said Angus Reid’s poll.
“Seeing the gas prices here, it blows
my mind,” said Jasmine Ings, who was
shopping at Walmart’s Winnipeg West
supercentre Monday.
Ings, 24, thinks twice before hopping
in her car. She’s stopped buying sham-
poo bottles — there are cheaper bars
online, she said — and scours the aisles
for low-priced food items.
“I avoid certain products, for sure,”
she said. “If I’ve noticed they went up in
price, I just kind of boycott it, or I’ll go
to another store that I know is cheaper.”
Debbie Brotherston’s diet now in-
cludes less red meat.
“A lot of stuff, I just don’t buy it if it’s
(too expensive),” she said.
Her daughter doesn’t have as much
money for fun activities with the kids
because gas and food eat up most of the
cash, Brotherston said.
Money is a source of stress for 70
per cent of Canadians, the Angus Reid
Institute poll found. Forty-six per cent
of Manitobans said they have too much
debt, and 40 per cent reported being wor-
ried for themselves or a household mem-
ber losing their job due to the economy.
“Insecurity over employment
has been an undercurrent running
through some regions of the country
far more than others,” Shachi Kurl,
Angus Reid Institute’s president,
wrote in an email.
“Notable on the prairies (is) angst
over the future of Canada’s resource
economy.”
Women, people aged 35 to 54 and
those who earn less than $50,000 a year
were among the most concerned about
keeping up with the cost of living, Kurl
said.
Families and seniors with fixed in-
comes are among those to take infla-
tion’s hardest hits, Grant Thornton’s
Bell said.
“I think really having a budget and
understanding what your monthly cost
to live (is), I think (is) really step one,”
he said.
From there, Manitobans can break
down how much they spend on items
and look for places to cut costs.
“The nice thing about the digital
world is you can shop around quite
easily,” Bell said, adding people can
search for banks that provide no-fee
accounts.
Twenty-six per cent of Manitobans
deferred or stopped contributing to
their RRSP or TFSA accounts, Angus
Reid Institute’s poll found.
Getting help when needed is import-
ant, Bell said, adding he and others pro-
vide free consultations on finances.
Manitoba MP Daniel Blaikie is point-
ing to Prime Minister Justin Trudeau
as the reason for people’s worries of
falling behind inflation.
“While Canadians are losing all the
wiggle room in their budgets, the ul-
tra-wealthy continue to benefit from
special tax rules allowing them to legal-
ly avoid paying their fair share,” Blaik-
ie, the federal NDP’s finance critic, said
in a news release.
“There are things the Liberals could
do to reduce the stress on Canadians’
monthly budget, but they are choosing
instead not to act,” Blaikie said.
Angus Reid Institute conducted its
online survey from Feb. 11 to 13, with
1,622 respondents. The margin of error
is +/- 2.5 percentage points, 19 times out
of 20.
gabrielle.piche@freepress.mb.ca
GABRIELLE PICHÉ
Nearly 60 per cent couldn’t handle an unexpected expense exceeding $1,000
Salad Days
in Churchill
MARTIN CASH
Rocket Greens is now delivering its locally grown
produce to residents on the shore of Hudson Bay
SUPPLIED PHOTOS
Carley Basler, sustainability co-ordinator at the Churchill Northern Studies Centre.
Rocket Greens now has its own van to deliver locally grown produce to residents of Churchill. It grows its produce hydroponically, above.
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