Winnipeg Free Press (Newspaper) - March 6, 2022, Winnipeg, Manitoba
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SUNDAY, MARCH 6, 2022ARTS ● LIFE I TELEVISION
HELL
hath no fury
like a Playboy bunny scorned
Former members of Hugh Hefner’s inner circle
taking plenty of heat online for speaking out
about what went on inside the mansion
LOS ANGELES — For the last month, PJ Masten says her Facebook inbox has been filled
with death threats.
“You’re a piece of s—. You’re a liar.
You’re a f— this and f— that,” Masten
says, repeating the content of the
messages.
She is no stranger to public attacks.
In 2014, she alleged she had once
been drugged and raped by Bill Cos-
by — a claim later echoed by dozens
of women. But speaking out against
nude magazine impresario Hugh
Hefner has roused far more vitriol,
Masten says. Not only for tarring the
reputation of a beloved public figure
but for breaking ranks with a tight-
knit community: Playboy itself.
“It’s all from Bunnies,” says Mas-
ten, referring to the waitresses whose
uniforms at the once-famous Playboy
Clubs paid homage to the company’s
mascot. “These are 85-year-old women
running around with their bunny ears
on, and I’m bursting their bubble.
Being a bunny was the best experience
of my life. It was a great sorority of sis-
ters. But the filth and language they’re
attacking me with? I’m frightened of
these vicious women.”
Masten, 71, is one of nearly 30 wom-
en who appear in Secrets of Playboy, a
10-episode docuseries that takes aim
at the legacy of Hefner, the company’s
late founder. Since premiering in Jan-
uary, the series has featured Hefner’s
former lovers, colleagues and maga-
zine centrefolds making damning alle-
gations about Playboy and its creator.
One former Playmate, Susie Krabach-
er, claims that Hefner raped her.
Sondra Theodore, his girlfriend in the
late 1970s, says she witnessed Hefner
masturbating his dog; she also claims
he turned her into a “drug mule” who
was forced to retrieve his cocaine.
Numerous women say Hefner filmed
all of the sex he had in his bedroom at
the Playboy Mansion — often without
consent — and kept the tapes.
Hefner is no longer alive to defend
himself against such claims, but in his
absence, a legion of Playboy alumni
have come out against the A&E series.
At the behest of Hefner’s 30-year-old
son, Cooper, hundreds signed an open
letter denouncing the “unfounded
allegations” and praising Hefner’s “up-
standing character, exceptional kind-
ness, and dedication to free thought.”
Playboy, meanwhile — the remaining
shares of which the Hefner estate un-
loaded in 2018 — released a statement
voicing support for the women in the
A&E series and noting that “today’s
Playboy is not Hugh Hefner’s Playboy.”
The controversy has deepened a ma-
jor schism in the Playboy community.
On one side are those who forged such
close bonds while living or partying at
the mansion that they still gather for
an annual reunion at a park in Holmby
Hills on the anniversary of Hefner’s
passing. On the other are women like
onetime Playboy Club “Bunny Moth-
er” Masten, who have drawn closer
through the shared trauma of what
they claim to have witnessed while in
Hefner’s orbit.
The battle within the world of Play-
boy has also epitomized the emerging
fault lines of a culture in which public
allegations of sexual misconduct are
ostensibly given more credence, but
individuals remain reluctant to speak
out against friends and colleagues. And
it’s all focused on Hefner, who died
in September 2017, just more than a
week before New York Times report-
ing on the accusations against Harvey
Weinstein set the #MeToo movement in
motion.
Alexandra Dean, the director of
Secrets of Playboy, began work on
the series in October 2020. She was
coming off the successful release of
This Is Paris, a YouTube documentary
in which Paris Hilton claims she was
abused as a teenager at disciplinary
boarding schools. One of Dean’s pro-
ducers on the film suggested their next
project tackle “the legacy of Playboy.”
So she began cold-calling former Bun-
nies, including Masten, who suggested
the filmmaker connect with her two
close friends, Theodore, 65, and Miki
Garcia, 77, who once served as Play-
boy’s director of promotions. Although
the three women had recently begun to
share some of their feelings about their
time at Playboy on Facebook — Garcia
ran a page for former Playmates —
they initially rejected Dean’s interview
requests.
“When I started speaking out online,
my own children said: ‘It’s over. It’s in
the past. Get over it. Move on,’” Theo-
dore recalls. “They were confused by
my feelings. They asked me, ‘If it was
so dangerous, why did you take us up
to the mansion?’ Well, because I didn’t
know. I stopped drinking the Kool-Aid
very late.”
Hefner and Theodore stayed on
good terms for years following their
1981 split. Her wedding reception to
Ray Manzella — a pal of Hefner’s who
managed Playboy stars such as Pamela
Anderson and Jenny McCarthy — was
held at the mansion in 1985, and she
says he gave them $25,000 as a gift.
Eleven years later, when she and Man-
zella separated, Theodore says Hefner
loaned her money so she could obtain a
divorce lawyer.
B UT as she aged, Theodore started to see her time at the mansion dif-ferently. She was 19 when she met
Hefner; he was 50. He was her first big
love affair, so she stayed quiet when
things alarmed her, like the time she
says she watched her then-boyfriend
use a skeleton key to unlock another
room in the mansion and proceed to
have sex with a sleeping woman inside.
“He broke me like a horse,” says
Theodore, who now lives in the San
Bernardino Mountains revamping vin-
tage furniture. “He led me to believe
that what our life was was the way life
should be, and everybody else was in
the Dark Ages.”
It’s this kind of attitude shift that
has been difficult for Hefner loyalists
to swallow. Critics of the series argue
that Theodore — and fellow Hefner ex
Holly Madison — appeared thrilled
to be in the Playboy world while they
were dating him and are making false
claims to attract attention. (Madison, a
veteran of the E! reality show The Girls
Next Door, did not respond to requests
for comment.)
“If it wasn’t for Hugh, Holly would be
a middle-aged woman with her original
nose and breasts selling slices of pizza
in Ketchikan, Alaska,” says Joel Berlin-
er, one of Hefner’s backgammon bud-
dies. “It’s one thing if someone wants
to speak their truth. But no one was
upstairs that didn’t want to be there.
They’re trying to pick at the culture of
the ’70s from the woke-ass — frankly
Calvinist — 2022 view of sexuality,
when it’s supposed to be open and free
for all people.”
Berliner and his wife, Alison
Reynolds, participated in Secrets of
Playboy and are now incensed at how
it portrays their longtime friend. Reyn-
olds, who served as Hefner’s social
secretary in the late 1970s, says she
sat for two days’ worth of interviews
with Dean, only to have “little snippets
making me out like I’m some dumb
s—” included.
“I wanted to throw something at the
television when I saw that first hour.
Oh, my God, I was so pissed,” Reynolds
recalls. “I told the director: ‘Listen,
Hef never raped anyone. He was a
gentleman. If you didn’t want to have
sex with him, that was fine. There were
plenty of other girls who did.’ I told her
I hope I never see her again. I hate this
woman for what she has done to Hef.”
Dean says she invited the couple,
as well as other members of Hefner’s
inner circle, to respond to the allega-
tions in the program before it aired.
Comments from the one individual who
replied to Dean’s inquiry are included
on a card in the series.
“I didn’t cut anyone from the series
because they had more positive
recollections,” insists Dean, who put
together Secrets of Playboy in a year.
“I did include many supportive voices
but also included the stories of abuse
that kept surfacing, sometimes from
women who wanted me to know the
truth but did not want to go on camera.
It’s also important to note there were
negative stories we chose not to include
because they did not meet our stan-
dards for reporting.”
E VEN before the series launched in January, rumours about the allegations it might raise were
circulating in the Playboy community.
Renee Sloan Baio, who dated Hefner
for two years in the early 2000s, is a
member of the “Playboy Mansion West
Family” on Facebook — a group that
she says welcomes about 500 “former
Playmates, mansion dishwashers (and)
people who worked in Hef’s zoo.” The
forum was originally meant as a place
to share memories of Hefner and keep
in touch, but in recent months it’s
become a rallying ground for those
against the A&E show.
“I was reading posts from people
who had been interviewed, and they
said the minute (the filmmakers)
couldn’t get anything negative out of
them, the interview was shut down,”
says Baio, who is now married to the
actor Scott Baio. “When I was there, I
never saw drugs. I never saw Hef force
anyone to drink. He never forced any-
one to do anything against their will.
However, if you lived there, there were
certain rules. It’s the man’s house.”
After Baio encouraged her Facebook
friends to reach out to the Times, 19
additional Hefner supporters e-mailed
their positive recollections of him
to this reporter. Some were rageful,
calling the series a “sad, ill-conceived,
wildly one-sided glittering jewel of
colossal bias and unfairness.” Others
just wanted to share special memories,
like a onetime Playmate who recalled
how Hefner personally brought her
father a drink during a mansion visit
despite the availability of his staff. And
then there were those who wrote to ex-
press their regret for taking part in the
series: “Are the many hundreds that
liked and loved the man, were we all
fooled? Are we all fools? I don’t think
so,” said actor Leon Isaac Kennedy.
These individuals — the majority
of whom signed the open letter — all
shared varying degrees of closeness
with Hefner. That’s troublesome to
Crystal Hefner, who was married to
the Playboy head from 2012 until his
death. The 35-year-old, who does not
appear in the show, says she doesn’t
put much stock in the support of the
signatories.
“I’m not sure how getting thousands
of letters from people who didn’t know
Hef as well as say someone who was
married to him would make a differ-
ence,” she said in a direct message on
Twitter. “Knowing Hef peripherally
isn’t the same as knowing him day in
and day out for many years.”
AMY KAUFMAN
GINA FERAZZI / LOS ANGELES TIMES FILES
Hugh Hefner, with two unnamed Playboy bunnies, arrives on the red carpet for the 2012 MusiCares’ Person of the Year gala honouring Paul
McCartney at the Los Angeles Convention Center.
TED WEST / CENTRAL PRESS / HULTON ARCHIVE
‘No one is perfect, but his
imperfections — they’re
monstrous. And those
things need to be added
to his legacy. Let’s pull it
all out — everything out
of the dirty drawer — and
find out who the man really
was’
— former Playboy promotions director Miki
Garcia on Hefner, above
GARY FRIEDMAN / LOS ANGELES TIMES FILES
Hugh Hefner
arrives at London
Airport from
Chicago with an
entourage of
Playboy Bunnies
in 1966, for the
opening of the
London Playboy
Club.
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