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THURSDAY, MAY 2, 2024
Rogers CEO says company will pursue NHL rights renewal
TORONTO — The chief executive of
Rogers Communications Inc. says the
company plans to pursue a renewal of
its rights to broadcast NHL games when
its current agreement expires in two
years, but offered no hints on whether
it will go it alone or seek out a partner.
Speaking Wednesday at a lunch host-
ed by Canadian Club Toronto, Rog-
ers president and CEO Tony Staffieri
called the $5.2-billion, 12-year rights
agreement a “terrific deal for us”
that has helped grow audiences on its
Sportsnet channels.
That deal is set to conclude after the
2025-26 NHL season.
“As we look to contract renewals, it’s
something we’re very interested in and
something we will chase and certainly
expect to be at the table,” Staffieri said.
But asked whether Rogers will pitch
another exclusive rights arrangement,
or look to team up with a partner such
as a streaming service to “widen the
audience base,” Staffieri played coy.
“I always like to talk strategy, espe-
cially amongst 250 friends,” he joked
in response to the question from Globe
and Mail columnist Andrew Willis, who
moderated the event. “So we got a ways
to go before I can answer that.”
The remark comes after Rogers an-
nounced last week the company and
NHL had reached an exclusive agree-
ment with Amazon’s Prime Video to
carry Monday regular-season games in
Canada for the next two seasons.
Rogers and the league said in a joint
statement Prime Monday Night Hockey
will stream all national, regular-season
Monday night games in English for the
2024-25 and 2025-26 NHL seasons. It
marks the NHL’s first exclusive broad-
cast deal with a digital-only streaming
service in Canada.
On Wednesday, Staffieri hailed the
deal as a way to “bring the game to
more fans across more devices.”
Asked why Rogers decided to offload
content to a streaming service competi-
tor, Staffieri noted Rogers owns not just
sports television stations, but also pro-
fessional sports teams.
The 12-year rights deal, which began
in 2014, has been “a terrific contract for
us in terms of growing Sportsnet and
we’ve done a lot to grow the NHL brand
and viewership in Canada,” he said.
“But we’re also sports owners, and so
it’s always in our interest, just like it is
for the NHL, to always look to increase
audiences and viewership.”
Rogers is the owner of the Toronto
Blue Jays and has a 37.5 per cent stake
in Maple Leaf Sports and Entertainment
Ltd., which counts the Toronto Maple
Leafs, Toronto Raptors, Toronto FC and
Toronto Argonauts among its properties.
Critics of Rogers’ rights deal with the
NHL have often taken aim at its price
tag amid job cuts at its sports television
and radio stations over the past decade.
— The Canadian Press
SAMMY HUDES
‘New era of prosperity’: oil begins moving
on $34B Trans Mountain pipeline expansion
C
ALGARY — Canada’s energy sec-
tor, as well as the country’s main
oil-producing province, cele-
brated Wednesday as the long-awaited
$34-billion Trans Mountain pipeline ex-
pansion officially came online.
Crown corporation Trans Mountain
Corp. issued a statement confirming oil
is now moving on the expanded pipe-
line, which is currently 70 per cent full
as crude continues to be added to the
new system.
The company said the so-called
“Golden Weld,” the final piece of con-
struction work required to complete the
pipeline, took place April 11 in B.C.’s
Fraser Valley, between the commun-
ities of Hope and Chilliwack.
It said tanker ships will be able to
load oil for delivery to Pacific and Asian
markets by mid-May.
“Trans Mountain has demonstrat-
ed that challenging, long linear infra-
structure can be built in Canada,” said
CEO Dawn Farrell in the statement.
“With our project management team
and contractors, we were able to build
988 kilometres of new pipeline, 193 km
of reactivated pipeline, 12 new pump
stations, 19 new storage tanks, and
three new berths at Westridge Marine
Terminal in Burnaby.”
“This is a great day for Canada, to get
this pipeline up and running,” Jon Mc-
Kenzie, CEO of Cenovus Energy Inc.,
said on a conference call with analysts
Wednesday morning. “The people of
Canada are going to see the benefit for a
long period of time in terms of increased
taxes and royalties and the like.”
Alberta Premier Danielle Smith also
hailed the milestone, saying in a news
release the expanded pipeline means
“a new era of prosperity and economic
growth.”
“The completion of TMX is monu-
mental for Alberta,” Smith said. “For
Alberta this is a game-changer. The
world needs more reliably and sustain-
ably sourced Alberta energy, not less.”
The Trans Mountain pipeline expan-
sion project involved twinning an exist-
ing pipeline that runs to the B.C. coast
from Alberta. The expansion increases
the Trans Mountain system’s shipping
capacity to 890,000 barrels per day
from 300,000 b/d, and will help open up
global export markets for Canadian oil.
The increased capacity is also ex-
pected to help improve the price Can-
adian oil companies receive for their
product.
But while the project’s completion is
being hailed by Canada’s energy sector
as a win, it did not come easily.
The pipeline expansion was first
proposed in 2012 by Kinder Morgan
Canada, which encountered so much
environmental and Indigenous oppos-
ition it ultimately threatened to scuttle
the project.
The federal government purchased
the pipeline for $4.5 billion in 2018 in
an effort to get the project over the
finish line. Once construction did start,
the project ran into numerous delays
and budget overruns, with its price tag
spiralling over the course of four years
to an eye-popping $34 billion.
McKenzie said Wednesday he didn’t
want to taint “a great day” with too
much talk of the project’s challen-
ges. But he suggested the difficulties
encountered by Trans Mountain are
indicative of a broader problem.
“I think as a nation, we suffer — and
I don’t think I’m saying anything that
people don’t already know — from low-
er and decreasing productivity, and we
need to find ways to get major projects
built to get infrastructure built to the
benefit of all Canadians,” McKenzie
said.
“And I think we would all realize that
13 years is far too long for a project of
this national importance to get built.”
— The Canadian Press
AMANDA STEPHENSON
DARRYL DYCK / THE CANADIAN PRESS FILES
The three new berths at the Trans Mountain terminal’s tank farm in Burnaby, B.C., will help boost the pipeline’s capacity by 590,000 barrels per day, the corporation says.
Loblaw leadership
‘cautiously
optimistic’ about
grocery code
of conduct
LOBLAW Cos. Ltd.’s new chief exec-
utive said he’s “cautiously optimistic”
the company will be able to come to an
agreement on the grocery code of con-
duct.
“Where it’s going to land, I’m of
course not sure, but I’m more optimis-
tic now than before that we can land an
agreement on the code,” Per Bank told
a conference call discussing Loblaw’s
first-quarter earnings Wednesday.
The grocer has been one of two major
holdouts on the code, which is intended
to promote fair dealings in the industry.
Loblaw and Walmart Canada previous-
ly said they couldn’t sign the code as
drafted because they were concerned it
would raise prices for consumers.
Bank told analysts on the call that the
company has been working in recent
weeks with the committee creating the
code.
The code is meant to be industry-led
and voluntary, but the federal govern-
ment has indicated it’s open to making
it law instead if the major players won’t
all get on board.
It’s “well past time” that Loblaw
recognizes the benefits of the code,
said Annie Cullinan, a spokeswoman
for agri-food minister Lawrence Mac-
Aulay.
“We hope that their ‘cautious opti-
mism’ translates into a prompt commit-
ment to adopt and adhere to” the code,
she said in an email.
“After years of work and support
from the majority of industry partners,
it’s well past time Loblaw recognize
the benefits of bringing more fairness,
transparency and stability to our gro-
cery sector and supply chain.”
Michael Graydon, CEO of the Food,
Health & Consumer Products of Can-
ada association and chairman of the
interim board for the code, said in an
email that he shares Bank’s optimism,
and that discussions with the company
have been “very productive.”
Bank’s comments came as the par-
ent company of Loblaws and Shoppers
Drug Mart raised its quarterly divi-
dend by 15 per cent to 51.3 cents per
share and reported its first-quarter
profit and revenue rose compared with
a year ago.
The retailer said its profit available
to common shareholders increased al-
most 10 per cent year over year to $459
million, or $1.47 per diluted share, for
the quarter ended March 23. Revenue
totalled $13.58 billion, up from $13 bil-
lion a year earlier.
Food retail same-stores sales rose 3.4
per cent, while drug retail same-store
sales increased four per cent, with front
store same-store sales up 0.7 per cent
and pharmacy and health-care services
same-store sales up 7.3 per cent.
“Our strong same-store sales com-
bined with a lower internal inflation
rate clearly highlights the strength
of our discount banners, private label
brands and PC Optimum offers,”
Loblaw chief financial officer Richard
Dufresne said.
On an adjusted basis, Loblaw said it
earned $1.72 per diluted share in its
latest quarter, up from an adjusted
profit of $1.55 per diluted share a year
earlier.
Bank said the company’s discount
stores continue to drive growth as cus-
tomers are “voting with their feet.”
“I think the shift to discount will
continue over the next many years,”
he said, though it will likely do so at a
slower pace.
The company plans to continue ex-
panding its discount store footprint this
year.
Earlier this year, it announced a
$2-billion capital investment plan that
it said would result in more than 40 new
discount stores, among other reloca-
tions, renovations and new pharmacy
care clinics.
The grocer’s financial results landed
on the same day that a month-long boy-
cott of the company is set to start.
Though it’s unclear how widespread
the boycott will be, more than 60,000
people have joined the Reddit group
organizing the boycott of all Loblaw-
owned stores as frustration and distrust
of Canada’s major grocers intensifies.
In a previous interview about the
boycott, Bank acknowledged the com-
pany’s reputation is not where it was
pre-pandemic, and said it’s something
Loblaw is looking to rebuild.
The company reached out to boycott
organizers to set up a meeting with
Bank, a Loblaw spokesperson con-
firmed. Boycott organizer Emily John-
son said a meeting has been scheduled.
This quarter the company launched
mobile phone plans under their No
Name brand.
“Our mobile services business ac-
tually grew faster than our credit card
business in the quarter,” Bank told ana-
lysts, adding that the launch is an ex-
ample of the company using its “scale
and scope” to provide value to custom-
ers.
— The Canadian Press
ROSA SABA
Trump awarded 36 million
more Trump Media shares
WASHINGTON — Former U.S. president Donald Trump
has secured an additional US$1.6 billion worth of shares in
Trump Media, according to a regulatory filing this week.
Based on the company’s stock hitting certain price bench-
marks, Trump was awarded an additional 36 million shares
in the company that owns his social media platform Truth
Social. That brings his total ownership to more than 114
million shares, which based on Wednesday’s closing stock
price, are worth about US$5.2 billion.
For now, the value of those shares is considered “paper
wealth.” Trump is prohibited from selling any shares for six
months after Trump Media went public without securing a
waiver from the company’s board.
Trump, the presumptive Republican presidential nom-
inee, now owns close to two-thirds of the company’s out-
standing shares.
Trump Media & Technology Group shares have surged in
the past couple of weeks and closed Tuesday at US$49.93.
Trump only needed the stock to be above US$17.50 each for
20 consecutive trading days to secure the new shares.
The stock Wednesday tumbled 9.6 per cent, closing at
US$45.13.
Trump Media got its place on the Nasdaq after merging
with a company called Digital World Acquisition Corp., a
special purpose acquisition company, or SPAC. These type
of mergers offer young companies quicker and easier routes
to getting their shares trading publicly.
On March 26, the first day of trading after Trump Media
closed the merger, shares in the newly combined company
reached nearly US$80 each before closing at US$57.99.
Less than a week after its flashy stock market debut,
Trump Media disclosed it lost nearly US$58.2 million last
year, sending its stock tumbling more than 21 per cent.
The 2023 losses marked a stark decline compared with
the profit of US$50.5 million the company reported for
2022, according to a regulatory filing.
Truth Social launched in February 2022, one year after
Trump was banned from major social platforms following
the Jan. 6 insurrection at the U.S. Capitol.
— The Associated Press
MATT OTT
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