Winnipeg Free Press (Newspaper) - June 26, 2024, Winnipeg, Manitoba
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WINNIPEGFREEPRESS.COM ●
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WEDNESDAY, JUNE 26, 2024
ARTS ● LIFE I FOOD
Chefs Plate
WEEKLY SUBSCRIPTION: $59.94 (plus $4.99
shipping)
PRICE PER MEAL: $9.99
MENU OPTIONS: 26
CHEFS Plate is the budget brand of
HelloFresh. While the latter boasts
food waste reduction as its main
selling point, the
former promotes
cost savings.
Living under
the HelloFresh
umbrella also
means Chefs
Plate suffers
from the same
shortcomings.
The online experience is near iden-
tical, as is the packaging. Both boxes
come with water ice packs, which you
can empty in the drain; and recyclable
or compostable insulation. While the
components for each meal are packed
in paper bags, most of the individual
ingredients are packed in plastic.
The meatball mac and cheese was a
home run, the black bean burrito bowls
were fine and the “larb-inspired” pork
salad was a cloyingly sweet, western-
ized fever dream of the Laotian staple.
The ingredient ratios also seemed way
off for the latter, with far too much
salad dressing and too many carrots.
The Chefs Plate menu options
seemed less exciting overall when
compared with the other kits. At the
same time, the meals were generally
easier to prepare, with fewer steps and
less equipment needed.
MAIN TAKEAWAYS: Chefs Plate is the
cheapest option, but the menu is the
most basic and the recipes are the
least inventive.
Goodfood
WEEKLY SUBSCRIPTION: $92.94 (plus $9.99
shipping)
PRICE PER MEAL: $15.49
MENU OPTIONS: 67
GOODFOOD is
a Canadian meal
kit company with
distribution cen-
tres in Quebec,
Ontario, Alber-
ta and British
Columbia. While
it’s the priciest
of the national delivery services, the
portions are larger and the food is the
most interesting by leaps and bounds.
The company touts “restaurant
quality” recipes and regularly part-
ners with prominent chefs and food
influencers to create new menu items.
When choosing a meal plan, there are
more options to drill down on prefer-
ences, such as cooking style and spice
tolerance.
Our order included a cheese-stuffed
beef burger with buttery brioche bun,
grilled tilapia with a creamy green
goddess sauce and a tofu farfalle pasta
dish. The produce was high quality,
aside from some middling green
beans.
The mains tasted great but the sides
often felt like an afterthought — the
burger, for example, was served with
a salad consisting of lettuce, carrots
and apple slices dressed in oil, vinegar
and the same spices in the patty. Très
boring.
Restaurant-quality can also be code
for complicated. That pasta dish was
the most complex meal we made and
the instructions don’t always follow a
logical progression.
Goodfood loses points for its pack-
aging. Everything is bagged in plastic
with liquids and condiments packed in
various-sized hard plastic screw-top
containers. After only three meals we
had accumulated nearly a dozen little
receptacles.
The company also sends too many
emails. While all of the large meal
kit makers engage in intense email
marketing, Goodfood’s efforts are next
level. And not in a good way.
MAIN TAKEAWAYS: Goodfood offers the
most substantial portion sizes and the
highest-calibre meal options, but the
quality comes with a hefty price tag
and a side of eco-anxiety.
Prairie Box
WEEKLY SUBSCRIPTION: $47.96 to $71.96 for
four meals (plus $8 shipping)
PRICE PER MEAL: $11.99 to $17.99
MENU OPTIONS: 24
THERE’S no cooking with Prairie Box.
The Winnipeg-owned meal delivery
service and its
sister company,
204 Meal Prep,
offer pre-pre-
pared dishes
designed to be
reheated in the
microwave or
oven. Orders
can be picked
up or delivered
from the company’s King Edward
Street hub.
While it was by far the most conve-
nient option of the bunch with the least
packaging waste, the food left some-
thing to be desired.
The menu has decent variety, but
doesn’t appear to change as often
as the larger meal kit providers. We
ordered the vegetarian buddha bowl,
Filipino-style barbecue pork, chicken
shawarma and butter chicken. The
flavours were fine, if a little bland, and
the portions were OK, if a little small.
My main gripe is with the one-size-
fits-all reheating instructions, which
don’t account for ingredient variations
between dishes. Several meals came
with side sauces or fresh vegetables
that either had to be removed prior to
microwaving or eaten hot — steamed
cucumbers are no bueno.
Prairie Box doesn’t have a set week-
ly subscription price. Rather, subscrib-
ers are charged based on the price of
their individual meal selections and
receive a discount that grows relative
to the number of dishes in their order.
There’s also a one-time purchase op-
tion for occasional users and cheaper
meals for seniors. The company’s
marketing is far less spammy than the
big three.
MAIN TAKEAWAYS: Prairie Box is ideal
for those with very limited time and/or
cooking facilities. Meals are prepared
and delivered locally with minimal
packaging, making this the most
eco-friendly choice.
eva.wasney@winnipegfreepress.com
X: @evawasney
● FROM C1
EVA WASNEY PHOTO
Tilapia with rice, beans and green goddess sauce from Goodfood
EVA WASNEY PHOTO
The larb-inspired salad from Chefs Plate was a cloyingly sweet westernized version of the Laotian staple.
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