Winnipeg Free Press (Newspaper) - August 1, 2024, Winnipeg, Manitoba
THURSDAY, AUGUST 1, 2024WINNIPEGFREEPRESS.COM ●
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NEWS I BUSINESS
Coolers stocked with beer, vodka sodas to be available on Exchange District cycle tours
Pedal Pub wheels out spirited new offering
B
IKERS with beers will soon tra-
verse Exchange District streets.
Pedal Pub, a popular attraction
where users cycle to local bars, is pre-
paring to offer brews on its quadri-
cycles.
“The first question we get from
people is whether they can consume
alcohol on the bike,” said Miguel Gauth-
ier, co-owner of Pedal Pub’s Winnipeg
branch.
“Now we’re very proud and happy
to say that we can answer… with a big,
firm ‘Yes.’”
Starting Monday, employees will load
coolers full of beer and vodka sodas
onto the quadricycles, which are four-
wheeled vehicles that riders pedal.
It’s been a long time coming for Gau-
thier and his partners. They brought
Pedal Pub to Winnipeg in 2022.
In other Canadian cities, customers
of the franchise could sip alcohol while
pedalling to various bars. They’d get
off, drink more and hop back on. It was
the case for operations in Saskatch-
ewan and Alberta.
Winnipeg’s Pedal Pub couldn’t get a
liquor licence from the Liquor, Gaming
and Cannabis Authority of Manitoba.
The LGCA would only issue a liquor
service licence if other government
agency licences and permits regulated
the entity in question, spokeswoman
Lisa Hansen explained earlier this
summer.
And in 2022, Pedal Pub’s quadri-
cycles — where 15 customers can pedal
at a time — didn’t fit any vehicle regis-
tration class. It didn’t need a City of
Winnipeg licence, either.
Pedal Pub contacted the provincial
government to create laws targeted at
quadricycles, co-owner Brandon Guen-
ther said.
As of this Wednesday, Manitoba has
launched a pilot project regulation for
large quadricycles. It’s set to be re-
voked Jan. 31, 2029.
Part of the legislation called for mu-
nicipal approval. So in July, the Pedal
Pub owners waited to see what the City
of Winnipeg would say — and on July 3,
councillors gave the green light.
“The province is the one that’s regu-
lating it, so I wish them the best,” Coun.
Russ Wyatt (Transcona) said while
moving the motion.
Now, Pedal Pub is preparing for an
even boozier ride.
“We’re really, really excited,” Gauth-
ier said.
The tour will continue the same: the
two-hour Exchange District trek will
have two bar stops and pre-paid drinks.
However, customers can order a
cooler stocked with cans to accompany
them on the quadricycles. Packs range
from 15 to 36 drinks, at $6 per Torque
Brewing beer and Smirnoff vodka
soda.
People must place their orders online
before the voyage, according to Gauth-
ier.
Pedal Pub isn’t required to change
its safety features, such as adding seat-
belts. Instead, it’s adding a second staff
member to its rides, Gauthier detailed:
one employee will drive and another
will act as bartender, ensuring riders
behave.
“Nobody who is on the bike can just
reach in and grab their own drink,”
Gauthier emphasized. “If there’s in-
stances of full intoxication, we’re in
full control of that vehicle. We’re able
to remove the person from the tour… if
it’s becoming unsafe.”
Each quadricycle has an electric mo-
tor, a backup if legs fail.
Pedal Pub has 10 bar, restaurant and
distillery partners in the Exchange
District. Each tour elicits an average
$1,200 in spending at local businesses,
Guenther said earlier this summer.
The company is currently restrict-
ed to operations downtown and in the
Exchange District. It must get city ap-
proval before touring elsewhere, Gau-
thier said.
gabrielle.piche@winnipegfreepress.com
GABRIELLE PICHÉ
MIKAELA MACKENZIE / FREE PRESS FILES
Beginning next week, Winnipeg’s Pedal Pub quadricycles will be licenced to stock and serve beer and vodka sodas to its riders.
Jasper’s fire-affected small businesses face rocky road
AFTER labouring for months to
bring one of Jasper’s newest busi-
ness concepts to life, the owners
of The Peacock Cork & Fork never
dreamed the young restaurant’s
run would be so short-lived.
“Rest in Peace you elegant
beast. June 12 to July 20, 2024,”
the Peacock’s owners wrote on so-
cial media on Saturday, just days
after wildfire swept through the
picturesque Alberta tourist town
and destroyed the roof of the
building housing their new ven-
ture.
“It was open for 40 days,” said
co-owner Ashley Kliewer in an
interview, adding the fine-dining
restaurant with its four-course
chef’s menu and curated wine
pairings was something Jasper
had never seen before.
“When it’s something that you
loved and that you poured so
much energy into, it makes it so
much more crushing.”
The business community of
Jasper — a town whose economy
depends on tourism, particularly
in the crucial summer season —
is facing an overwhelming chal-
lenge in the months ahead.
Residents have not yet been
able to return, so Jasper’s small
business owners have been scour-
ing photos from firefighters and
other officials to try to ascertain
the extent of the damage to the
community’s shops, restaurants,
boutiques and hotels.
Federal officials have said
about one-third of the buildings
in the Jasper townsite were lost
in the blaze and it’s already clear
that some business owners lost
their homes as well as their busi-
nesses.
“My main residence is in Cal-
gary, so I’m OK, but my parents’
home unfortunately did not make
it and both my business partners’
homes are gone,” said Brett Ire-
land, co-owner of Jasper Brewing
Co., which suffered “significant
damage” due to the flames that
reached the commercial strip of
Connaught Drive.
Like Kliewer, Ireland also had a
new business venture that was af-
fected. He and his partners were
in the final stages of staff train-
ing for the soon-to-be-opened Ma-
ligne Range distillery when the
evacuation order hit.
“No one’s been able to get into it
yet,” Ireland said of the new busi-
ness.
“So we don’t know. From the
outside it appears it’s in pretty
good shape, but we’re bracing
ourselves. We expect there could
be pretty significant smoke dam-
age.”
Last week, credit rating agency
DBRS Morningstar estimated the
Jasper wildfires could cost the
insurance industry up to $700
million, making it one of the most
expensive wildfire disasters in
Canadian history.
The agency said insurers will
likely face significant claims
from businesses with respect to
commercial buildings and busi-
ness interruption losses.
Kliewer — who spoke over the
phone from Edmonton, where she,
husband Mike and her two young
children have been staying since
being forced to evacuate last
week as the fast-moving flames
approached — said she has busi-
ness interruption insurance. But
she said it will only cover her rev-
enue losses for a few weeks.
“And we had taken all of our
earnings and put it into this new
restaurant,” said Kliewer, who
also co-owns The Raven Bistro,
another Jasper restaurant.
“And we did have to pay to get
into the new space, and that good-
will money is not insurable. So
that’s just gone.”
Ireland said when and if busi-
ness owners get the all-clear to
go back, reopening will be com-
plicated by the staffing situation.
Even before the fires, Jasper
struggled with a labour shortage.
Now many of the community’s
seasonal workers have returned
to their home cities or provinces,
and no one knows how easy it will
be to lure them back.
“One hundred per cent we will
be rebuilding and reopening,
that’s for sure,” said Ireland.
“It’s just a matter of what the
timeline looks like … The staffing
situation is going to be the biggest
thing for sure.”
During an update Tuesday, Al-
berta Emergency Management
Agency spokesman Joe Zatylny
said there were no timelines for
when Jasper residents and busi-
ness owners can return home or
tour the damage.
Re-entry will happen once the
wildfire calms down and the area
is safe, he said.
Kliewer said while that makes
sense, she can’t make a plan for
how to rebuild her business until
she can get in and see first-hand
what remains.
In the meantime, she’s fielding
questions from staff and custom-
ers, dealing with insurance and
watching as the bills roll in — all
while trying her best to cope with
the stress of it all.
“I almost fell asleep on the floor
of Walmart this week while buy-
ing my kids some shoes because
I find my brain will just shut
down. I get overwhelmed and
all of a sudden, I just feel like I
could close my eyes and it’s like
my brain short-circuits,” Kliewer
said.
“I have no doubt that Jasper will
eventually return and be beauti-
ful and we’ll figure out a way to
make it even more magical than
it was before. It’s just in this time,
with all of the variables, it’s really
excruciating.”
— The Canadian Press
AMANDA STEPHENSON
AMBER BRACKEN / THE CANADIAN PRESS
Officials estimate nearly one-third of Jasper’s buildings were destroyed in a wildfire last month.
Before fires, ‘we were having
a great season,’ Barkerville,
B.C.’s media manager says
WHEN Stewart Cawood returned to British Columbia’s histor-
ic gold rush town of Barkerville earlier this week, he said the
town looked almost like it had been “ransacked.”
Barkerville and the surrounding region had been evacuated
several days earlier due to a nearby wildfire.
Firefighting crews had drenched the town, creating a so-
called humidity bubble to shield it from the blaze.
Though the 143-square kilometre wildfire continues to burn
out of control, all evacuation orders and alerts were lifted in
the area by Monday.
Cawood, Barkerville’s public programming and media man-
ager, said the hoses that littered the town just days ago have
now been removed as it prepares to reopen to the public Fri-
day.
“Before all of this went down, we were having a great sea-
son,” he said of the two-week closure.
“We were hoping to sort of start getting back to where we
were before the pandemic. This has definitely put a dampener
on all of that but I do remain hopeful … that people are going
to come out and support us.”
The historic town said in a news release that its programs
will resume, though guests may see “elevated smoke” and its
campgrounds, cottages and guest houses will remain closed
until about mid-August.
The influence wildfires may have on tourism are not limited
to B.C.’s Cariboo region.
Walt Judas, CEO of the Tourism Industry Association of BC,
said there is “no question that wildfires have an impact on the
visitor economy in B.C.”
“Certainly, when a wildfire hits an area, it dissuades people
from travelling there, particularly for leisure reasons,” he
said in an interview Wednesday. “But it also may force people
to leave an area where they are vacationing, notwithstanding
the impact on residents and businesses and so on.”
Cawood said the 12-day closure has resulted in a loss of
about $90,000 for Barkerville, accounting for loss of ticket
sales, accommodation cancellations and paying for emer-
gency staffing.
The impacts of the evacuation order will likely last longer
than the smoke, he added.
Recent rains and cooler temperatures have helped dampen
some wildfire activity across the province.
— The Canadian Press
BRIEANNA CHARLEBOIS
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