Winnipeg Free Press (Newspaper) - January 8, 2025, Winnipeg, Manitoba
C2
● WINNIPEGFREEPRESS.COMWEDNESDAY, JANUARY 8, 2025
Predicted food trends for
2025 include global cuisine,
plenty of crunch, loads of
heat and functional eats
What’s on the table this year?
A
S we tip into the new year, we
food writers are often tasked
with putting on paper our
predictions for what will be trending.
Truly, this used to be a simpler task.
Now, with food becoming more
and more global, culinary innova-
tions developing at the speed of light,
social media weighing in and chefs
feeling more empowered to break
traditional rules — or to dig deep into
their cultural roots — it’s kind of hard
to know where to begin. But begin I
will, with the caveat that this list is
far from comprehensive, and I’m not
allowed to hog the whole arts and life
section.
Asian flavours and chains
It seems a little silly to say Asian cui-
sine is on the rise, since the category
is enormous and has been around for
millennia. But the growing number of
Asian (southeast Asian in particular)
markets, restaurants, ingredients and
prepared foods is dramatic, and is
influencing all kinds of cooking.
H Mart, a South Korean chain of
Asian markets now has 96 stores
worldwide, most in the U.S., while
other chains such as 99 Ranch (Chi-
nese) and Patel Brothers (Indian) are
expanding.
Gochujang, sambal, yuzu, calamansi,
matcha and kimchi (to name but a few)
appear more and more on packaging
and menus. There’s sushi, barbecue,
ramen and bulgogi. And Asian dump-
lings are proliferating in the frozen
food aisles.
The global palate
Diners are looking for a blend of
authenticity and convenience, says
Leana Salama of the Specialty Foods
Association, a not-for-profit trade asso-
ciation representing more than 3,600
businesses worldwide.
After COVID when people began
travelling again, they came home from
trips wanting to recreate the tradition-
al flavours they had tasted, she says.
That has led to a lot of unique
spinoffs of more authentic snacks from
all over. Besides Asia, other leading
areas of culinary influence are South
and Central America, says Whitney
Herrera of Whole Foods’ functional
snacks division.
Heat is hot
Our love of chilies continues. In
2025, it will be “less about how much
heat you can stand, and more about ex-
ploring the flavour nuances,” Salamah
says.
She’s seeing various chilies used in
everything from chocolate to cheese.
Herrera agrees: “Heat is bigger than
ever, with more of an emphasis on
complex notes of sweet and spicy.”
Chile flavours are permeating
snack items such as nuts and trail
mix. Chile crunches or crisps are still
gaining fans. Chile oils are infused
with crunchy bits, usually fried garlic
or shallots, sometimes with added
ingredients.
Salsa macha is the Mexican version
of chili crunch, with nuts, seeds and
spices added to the hot chili oil.
Functional foods
The “food is medicine” philosophy
has evolved, Salamah says. People are
thinking more about what foods will
enhance their mood or their health,
and less about what to avoid.
Non-alcoholic beverages continue to
emphasize different flavours, adapto-
gens and “functional” ingredients.
Salamah calls functional-mushroom
beverages a way to “elevate your
drinking experience in a healthier
way,” appealing to people avoiding
alcohol. Functional mushrooms also
are showing up in snacks, teas and in
your coffee.
Salty snacks
Seaweed is “on fire,” says Herrera,
becoming more prevalent in snacks
and other food categories. It’s pitched
as having health benefits and sustain-
ability. With its strong umami flavour,
it can be a stand-alone snack or used as
an ingredient, a flavouring for nuts, in
stir-fry kits, rice dishes and more.
Another aquatic plant that is moving
from the supplement aisle to the food
aisles, in beverages in particular, is
sea moss, Herrera says.
Crunchy is the texture of
the moment
See chili crunches and crisps above.
And salty, crunchy snacks are a bur-
geoning category, says Herrera.
Pistachio seems to be the nut of
the moment. In the last month alone,
I’ve seen pistachio panettones, pasta,
lattes, spreads and croissants in New
York City. The pistachio-filled Knafeh
chocolate bar from Dubai has been a
global sensation.
Added protein
“The proteinization of foods is here
to stay. Makers are finding new and
innovative ways to pack more protein
into foods,” says Salamah.
She mentions a TikTok-spurred
craze in 2024 promoting cottage
cheese to build protein into flatbreads,
dips and cookie dough.
Food waste
and sustainability
More and more, consumers want to
know how their groceries were grown,
raised, harvested and produced, say
retailers and restaurant owners.
Attention to packaging and efforts to
reduce food waste are growing. Com-
panies are becoming more transparent
about sourcing and manufacturing in
response to customer demand.
Micro trends
So, if this were the Oscars the music
would be soaring and I’d still have
more people to thank. There are many
more trends, and micro trends, to
explore.
Sandwiches getting bigger and more
creative. Foods made in pearl form
(algae caviar, balsamic vinegar). Lav-
ender in food and drink. Freeze-dried
foods. Mood foods. Dumplings in all
guises. Unusual melons. AI entering
your grocery shopping experience.
Cookbook clubs. Sourdough (again!).
High-low food pairings.
And of course, there will always be
unanticipated trends that come and go
faster than you can chomp it down.
— The Associated Press
KATIE WORKMAN
KATIE WORKMAN / THE ASSOCIATED PRESS
Mushroom supplements contain vitamin D and may have a variety of other health benefits.
KATIE WORKMAN / THE ASSOCIATED PRESS
Frozen Asian dumplings are everywhere.
Start with the hips
Knowing how and where to stand is
where Clair begins.
“I often have to move people so their
hips are in line with the cutting board
or the stove.”
Keeping your hips square with your
workstation provides stability, and hav-
ing all your ingredients within reach
when cooking allows you to stay in
front of the stove, reducing the chance
of food burning or pots boiling over.
A professional chef stays firmly in
one spot for good reason, an example
we can follow at home.
Get a grip
The handle of that skillet is your
friend. Hold on to it with one hand to
keep the pan from sliding around the
stove as you cook.
It’s equally important to take a firm
hold, with your other hand, of wooden
spoons, spatulas, tongs and other cook-
ing implements. You are in charge of
those tools, not the other way around.
Having physical control of the uten-
sils is an important confidence-builder,
in the same way that you may noncha-
lantly grab a hammer to tap in a nail to
hang a painting.
Don’t fear the heat
Knowing how to properly heat a pan
and when to add oil can be a game
changer.
For a stainless-steel pan, heat the
dry pan over medium-high heat (you
may see faint wisps of smoke around
the edge of the pan, which is fine), then
add the oil; this helps prevent sticking.
If you tilt the pan and the oil moves in
thin, fast ripples, then the pan is ready
for your ingredients; if the oil is slower
and smooth, keep heating until it thins.
For a non-stick pan, heat the pan and
the oil together.
With frying, when you have a large
amount of oil, don’t drop in pieces of,
say, floured chicken from a height,
causing hot oil to splash. Instead, use
tongs to gently add food to the pan
right at the surface of the oil.
Sauté like a pro
Vegetables and proteins are sautéed
so they are lightly browned and tender,
with a bit of bite.
Add the ingredients in a single layer
to a hot, oiled pan. If the pan is crowd-
ed, then the ingredients will steam
and won’t brown, so cook in batches if
needed.
Give the ingredients a minute, or a
few, to start to take on colour, then stir
or flip so every part of the ingredient
gets a chance to brown in the hot fat.
Pro tip: after you remove the in-
gredients, make a quick pan sauce by
adding liquid — such as wine, vinegar
or broth — to deglaze, heating over me-
dium heat and loosening the browned
bits as the sauce thickens. The result
is liquid gold to pour over your cooked
ingredients.
To stir or not to stir
Some things need stirring; others do
not.
Rice needs to cook undisturbed in a
covered pot, as the grains absorb the
moisture, while spaghetti should be
cooked without a lid and stirred occa-
sionally to keep the strands separate.
When searing proteins, let them
sizzle in a hot pan for a few minutes
before turning them over. When they
are ready to turn, they should easily
release from the pan without sticking.
With soups and stews, be sure to stir
every so often, using the spoon to scrape
the bottom of the pot. If the ingredients
are sticking to the bottom, it’s time to
lower the heat to prevent burning.
Stir with confidence, but not so
aggressively that your ingredients are
torn to bits, and not so lightly that the
ingredients risk cooking unevenly.
Smoke versus steam
Make sure you know whether you’re
looking at smoke or steam, as well as
how to respond to it, or use it to your
advantage.
“Smoke means things are burning,
while steam adds or subtracts mois-
ture,” Clair says.
The presence of a little smoke com-
ing off the pan is generally not a huge
concern, but it does tell the cook that
it’s time to turn the heat down just a bit
to prevent burning.
Steam can affect cooking in differ-
ent ways. For instance, when making a
tomato sauce, keeping the pan uncov-
ered helps the sauce thicken and be-
come more concentrated as the steam
evaporates. But if you have a sauce
that is too thick, covering it with the lid
uses the moisture already present in
the food, trapping it to create conden-
sation and loosen things up.
— The Associated Press
COOKING TIPS ● FROM C1
STACY ZARIN GOLDBERG / THE WASHINGTON POST
Gently add food to hot oil.
Popularity of pickles a dill of a lifetime for some
SHARPSBURG, Pa. — When did we
know for sure?
Was it April, when Nature Made
introduced its pickle-flavored gummy
vitamins? Was it November, when
Petco’s “Pickle Mania” promotion
offered 26 different pickle-themed toys
for dogs and cats? Maybe it was the
December day that a food scholar was
heard to utter, “Everyone can kind of
see their needs met by pickles.”
Or perhaps it was just a couple
weeks ago, when Instagram chef its-
mejuliette (no stranger to online pickle
activities) posted a cheeky challenge
on her “cooking with no rules” feed:
“This is your sign to surprise your
neighbour with a pickle wreath.”
More than 70,000 people liked her
style, or at least her post.
At the intersection of health and
edginess, traditionalism and hipster-
ism, global culture and the American
stomach, the pickle in 2024 found itself
caught in a storm of words such as
“viral” and “trending” just as its food-
as-fetish-object cousins — bacon and
ranch dressing, notably — experienced
in years past.
Prepared Foods, an industry news-
letter, said it outright in September:
“The pickle obsession is at an all-time
high.”
Tangy Pickle Doritos. Grill Mates
Dill Pickle Seasoning for your steak.
Portable pouches of pickles. Pickle
mayonnaise, pickle hummus, pickle
cookies, pickle gummies. Spicy pickle
challenges. Pickleback shots at the bar.
Pickle juice and Dr. Pepper, heaven
help us. Corn puffs coloured and fla-
vored like pickles and called, naturally,
Pickle Balls.
In Pittsburgh, the cradle of the mod-
ern American pickle (talkin’ to you,
H.J. Heinz), a summer festival called
Picklesburgh draws aficionados of the
sour and the puckery from several
states away for copious amounts of
pickle beer washed down by brine, or
vice versa.
As 2025 begins, two possible conclu-
sions present themselves. First: the
previously nobrow pickle has em-
bedded its sour self at the nucleus of
the American gastro-zeitgeist for the
foreseeable future. Second: this maybe
has played itself out and the pickle has
(to mix a metaphor) jumped the shark.
But let’s not get ahead of ourselves.
“I think pickling in general has
had a resurgence,” says Emily Ruby,
who would know. She is a curator and
expert on the history of the Heinz
company for the Heinz History Center
in Pittsburgh, a couple kilometres
downriver from this industrial bor-
ough where Henry J. Heinz churned
out his first packaged pickles in the
19th century.
Pickles are now a US$3.1-billion
annual market in the United States and
growing consistently.
Let’s dispense with the obvious hang-
ing question. In short: sour nation, sour
mood, sour foods? Maybe just a little.
“It’s been a scary few years for a lot
of people. In 2024 we needed some-
thing we could agree on. Maybe it’s
pickles,” says Alex Plakias, an associ-
ate professor at Hamilton College in
New York who teaches the philosophy
of food.
“I was surprised at how the pickle
could be all things to all people … no
matter who you think of, pickles can be
for them.”
To see how that might have hap-
pened, we can look to the potent path-
ways of marketing and social media.
The garden-variety American
cucumber pickle is crunchy and sour,
with an aggressive taste of its own but
a clear elasticity that accommodates
other flavour profiles (ghost pepper
pickles! Garlic pickles! Horseradish
pickles! Bread and butter chips!).
They’re also absurdly low fat — the
rare food trend that’s not outright bad
for you — and some offer the probiotic
benefits of fermentation.
Key marketing points all.
From a positioning perspective,
somehow the pickle exists at the
crossroads of homey-slash-traditional
(mom, preserves, harvests) and edgy-
slash-slightly subversive (sour, intense
flavours).
“It’s not like I come from a long line
of picklers, but I realized that a cucum-
ber is a blank slate and you get to paint
it with all kinds of different brines
and spices and salts and sugars,” says
John Patterson, who founded Pitts-
burgh Pickle with his brothers out of a
church kitchen a decade ago.
“A pickle is always funny, for some
reason. A pickle is never nefarious
or mean. It’s a peaceful, wholesome
business to be in.”
The pickle is also, let’s be candid,
usually green and bumpy and intrin-
sically unattractive. That means even
social-video newbies don’t need
precision lighting to crank out reason-
ably compelling pickle content.
COVID likely played a pivotal role.
After years of rising locavore ethos,
the pandemic’s forced inward focus in
2020 and 2021 led many Americans to
revisit DIY approaches to food, includ-
ing baking sourdough bread and, yes,
pickling things.
It’s what Nora Rubel, who researches
food and culture, calls “an embrace of
‘grandmothercore’ culture” by, well,
grandchildren.
“Gen Z is taking pickles as their
thing. This is the new avocado toast,”
says Rubel, a professor of Jewish stud-
ies at the University of Rochester.
If you’re seeing a thread emerging,
it’s this — not entirely new, but worth
repeating: packaged food is no longer
positioned as merely something to
eat. Instead, like the most immersive
restaurants, these days it often pres-
ents itself as a multimedia experience
— something to be talked about and
reveled in, to join like-minded com-
munities over, to incorporate into your
own personality.
Lifestyle pickles, as it were.
So as the popularity of pickleball —
no direct relation — continues to spike,
as fried pickles transcend their novelty
status and become bar-food stalwarts
across the land, and as someone’s pet
plays with one of 26 pickle holiday
toys, we’ll leave you with two duelling
thoughts as America crunches its way
into a new year.
From Rubel, this: “You can get pickle
everything now. This is really my
time.”
And from Delish, the food website,
this: “Can we give pickles a break in
2025? They’re tired. And we’re tired
for them.”
— The Associated Press
TED ANTHONY
TED ANTHONY / THE ASSOCIATED PRESS FILES
Pickles took centre stage on the culinary
scene in new ways last year.
ARTS ● LIFE I FOOD
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