Winnipeg Free Press (Newspaper) - January 14, 2025, Winnipeg, Manitoba
B5 TUESDAY JANUARY 14, 2025 ● BUSINESS@FREEPRESS.MB.CA ● WINNIPEGFREEPRESS.COM
BUSINESS
Manitoba UMO recycling company EnerPure seeks rapid expansion in wake of third-party engineering report
‘Massive milestone’ for micro-refinery tech
F
OR more than 15 years, Todd
Habicht’s company, EnerPure Inc.
(formerly HD Petroleum), has
been working at proving up the engin-
eering for his patented used motor oil
recycling technology.
A third-party engineering report re-
leased Monday does just that.
With billions of litres of used motor
oil (UMO) burned or improperly dis-
posed of annually in North America,
Habicht’s small-scale UMO micro-re-
finery has long been seen as an import-
ant solution to a global problem.
Although the Winnipeg company has
raised about $40 million over the last
15 years — Habicht believes EnerPure
is the only company in the province to
max out on access to both the Small
Business Venture Capital Tax Credit
program and the Community Enter-
prise Development Tax Credit program
— Habicht knew he had to complete all
the engineering design details before
he would be able to commercialize the
technology.
But he’s there now.
“This is a massive milestone for us,”
said Habicht, EnerPure’s founder and
CEO. “We had to get the engineering
complete.”
Now the company’s goal is to have 21
plants built in North America over the
next six years.
It has an 80 per cent-scale pilot plant
operating just south of Morris, where it
has produced more than one million L
of marine-grade motor oil that has been
sold to international shipping company
Maersk.
“Maersk has said in writing that they
would take every drop we could pro-
duce that could be accessed from any
port in the world,” Habicht said.
The first commercial plant is slated
to be built in Alberta. Habicht would
not say exactly where, but added the
environmental licence application is
underway and arrangements have been
made for access to the UMO feed stock.
In addition to the environmental
benefits of having regional micro re-
fining of UMO (internal estimates are
each EnerPure plant will reduce annual
greenhouse gas emissions by 16,000
tonnes), the costs of EnerPure’s tech is
said to be about five per cent of current
technologies.
(There are couple of very large UMO
recycling operations in Canada: Safe-
ty-Kleen operates one in Breslau, Ont.;
GFL has one in West Vancouver.)
Each EnerPure plant will cost about
$15 million to develop, the company
said.
“Our financing and engineering
focus remains very much on the de-
ployment of our full-scale commercial
recycling plants, after our pilot plant
proved our processes, technology and
business model,” said Damian Towns,
EnerPure chief financial officer.
“Our next capital raise has the po-
tential to be a defining moment for the
company by providing the required
capital to complete and commission its
Alberta recycling plant, generating a
recurring revenue stream for the first
time in EnerPure’s history.”
While there has been massive subsid-
ization for the production of bio-fuels,
EnerPure never qualified for any such
funds.
“We as an entity have always been a
round peg in square hole,” Towns said.
“We are not a bio-fuel company.”
Habicht said he long resisted the sug-
gestion to do a public offering because
he was well-aware of the R&D neces-
sary before there would be any chance
for returns.
He believes the company is now at the
point where he can go to more sophis-
ticated investors seeking larger sums.
“There’s just no way I could have spent
time worrying about returns when I
knew I needed to get the engineering
completed.”
Originally, the design was to produce
diesel fuel from UMO, but, about five
years ago (around the time the com-
pany changed its name from HD Pet-
roleum), there were changes made to
the international standards for diesel.
Habicht said the company undertook
an internal study and determined mar-
ine fuel was the most appropriate tar-
get market for its technology.
Jurisdictions around the world have
various types of collection systems in
place for UMO.
In Manitoba, it’s the Manitoba Asso-
ciation for Resource Recovery Corp.
No one was available from MARRC for
comment Monday.
Habicht believes throughout North
America, only about 20 per cent of
UMO is actually recycled. The rest is
disposed of in all sorts of ways that
cause pollution, including the contam-
ination of fresh water.
martin.cash@freepress.mb.ca
MARTIN CASH
SUPPLIED
EnerPure CEO and founder Todd Habicht. The Winnipeg company has recently converted used motor oil into one million litres of marine-grade motor oil.
Thompson-Winnipeg bus route gains competition, cost concerns
THE route between Winnipeg and
Thompson has gotten busier — and the
low ticket prices its commercial bus
lines are charging is not sustainable, an
industry expert warns.
Greywolf Bus launched Dec. 26. It’s
offering a $50, one-way ticket promo-
tion for passengers in January.
The offer is simply a limited-time
promotion, underlined co-owner
Muhammad Tanveer. Greywolf Bus
wanted to draw people to its five-bus
fleet trekking the 9 ½-hour drive from
Thompson to Winnipeg.
“(This is) kind of our advertisement,”
Tanveer said.
He and co-owner Naveed Butt ha-
ven’t yet decided when the promotion
will end. It will likely last throughout
January, Tanveer estimated. A typical
one-way ticket may land at $80 or high-
er next month.
However, it’s hard to raise prices
when the competition is charging
roughly the same fare, Tanveer noted.
Thompson Bus and Freight dropped
to $55 per one-way ticket for its own
January promotion. Usually, the pas-
senger and freight company charges at
least $100.
Siddharth Varma, the company’s chief
operating officer, asserted the deal has
nothing to do with Greywolf Bus’ arriv-
al. It’s simply for customer appreciation,
not unlike past offers, he added.
“We see (Greywolf) as a healthy com-
petition,” Varma submitted. “It’s good
for passengers to have options.”
Regardless, lowered prices can lead
to cutting corners on safety, said Kas-
per Wabinski, founder of Coast to Coast
Bus Coalition and owner of Kasper Bus
Lines, a company with ties in Manitoba
and Ontario.
“The best price can win the custom-
er over … that works if you’re selling
TVs,” he said. “If a TV breaks, nothing
really happens to you safety-wise.
“When it comes to transportation,
people can die. It’s a lot more serious.”
Thompson Bus and Freight has been
accused, in the past, by customers
and former staff, of running its buses
with little heat in the middle of winter.
Northern residents visiting Winnipeg
for hospital care are among its clientele.
But the company is following Mani-
toba’s rules and regulations, Varma
said. It just acquired a new bus and has
plans to purchase two more later this
year, he added.
A provincial carrier profile shows
Thompson Bus and Freight operates
an average of 10 buses. The company’s
National Safety Code rating has been
knocked down to “conditional” status,
which brings increased government
scrutiny.
Thompson Bus failed two Commer-
cial Vehicle Safety Alliance inspections
and logged five out-of-service in-
spections, as per its profile. It hadn’t
passed any inspections.
The “conditional” ranking followed a
need for operator improvement, mostly
regarding monitoring hours of service,
said Manitoba Transportation Minister
Lisa Naylor.
Since being flagged in July, Thomp-
son Bus has come into compliance
“pretty quickly,” Naylor said. Condi-
tional status comes with monthly safe-
ty monitoring by government officials.
“We are trying to support businesses
to operate … as safely as possible on our
highways,” Naylor said, adding Thomp-
son Bus must “wait out” its conditional
safety rating.
There’s a three-year minimum wait
before a new audit, Naylor noted.
Meantime, Wabinski has advocated
for national regulation of the industry.
Creating a board to rubber stamp busi-
nesses before they enter the market
— and ensuring companies have sol-
id plans for sustainability — would be
beneficial, even at a provincial board
level, Wabinski said.
“It seems to me like we’ve gone back
in time,” he added.
Naylor said she hasn’t fielded any re-
quests to reinstate Manitoba’s Highway
Traffic Board, a quasi-jurisdictional
regulatory tribunal that supervised
transportation safety. It was disbanded
in 2019 under the Progressive Conserv-
atives; most of the board’s functions
moved into the province’s transporta-
tion department.
“We’re always reviewing safety and
how we can do things better,” Naylor
stated.
Greywolf Bus prolonged entering the
commercial bus industry because of
past competition, according to Tanveer.
A number of such businesses sprout-
ed after Greyhound’s departure in 2018.
Many have closed, including Maple Bus
Lines, which once ferried passengers
and packages between Thompson and
Winnipeg.
Greywolf Bus occupies Maple Bus
Lines’ former office at 936 Sherbrook
St. The two companies have no relation,
Tanveer said.
Maple Bus Lines owner Lori Mann
didn’t respond to questions by print
deadline.
Greywolf Bus aims to “provide a
good service” to the North, Tanveer
relayed. The company has upwards of
10 staff; Tanveer expects the employee
count to grow.
Greywolf Bus didn’t have a public
provincial carrier profile as of Monday.
Tanveer’s goal includes expanding
to The Pas and Saskatchewan and Al-
berta. He declined to share his back-
ground, adding it’s not in the bus sector.
Kasper Bus Lines launched a regu-
lar route from Winnipeg to The Pas,
through Dauphin, in late 2024.
gabrielle.piche@winnipegfreepress.com
GABRIELLE PICHÉ
JOHN WOODS / FREE PRESS FILES
New business Greywolf Bus has entered competition with Thompson Bus and Freight for
passengers on the 9 1/2-hour drive from Winnipeg to the northern Manitoba city.
Canadians’
financial stress
ramping up
despite interest
rate cuts: MNP
HALF of Canadians are $200 or less
away from being unable to cover their
monthly bills and debt payments, ac-
cording to MNP Ltd.’s quarterly report
on consumer debt.
“Despite interest rates decreasing,
people are still concerned,” said Grant
Bazian, president of insolvency firm
MNP.
The survey, conducted by Ipsos,
found fewer Canadians expect their
debt situation to improve in the coming
year while a growing number believe
it will worsen. More than half say they
don’t think they will be able to cover all
their living and family expenses in the
next year without accruing more debt.
MNP’s Consumer Debt Index, which
measures Canadians’ attitudes toward
their debt and their ability to pay their
bills, dropped to the second-lowest
level since it began tracking in 2017.
Meanwhile, Canadians’ personal debt
rating hit an all-time low. A third of
respondents said they are insolvent,
with women more likely than men to
be $200 or less away from insolvency.
“I think that they just have so much
debt and it’s just becoming harder to
service,” said Bazian.
“Canada is one of the highest of all
the western nations in the world for the
debt ratio … the volume of the debt is
catching up to people,” he added.
Canadians are also feeling job anx-
iety, with two in five respondents wor-
ried someone in their household could
lose their job. Bazian said that figure
is the highest it’s been in the history of
this report.
Despite declining interest rates,
Canadians’ disposable income is still
shrinking and many feel unprepared
to handle a potential unexpected big
financial event. “We’re still having a
growing number of people anticipat-
ing that their financial situation will
worsen, that they’re going to have a
harder time paying off their debt in
the future,” said Bazian.
— The Canadian Press
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