Winnipeg Free Press (Newspaper) - January 18, 2025, Winnipeg, Manitoba
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U
.S. president-elect Donald
Trump hasn’t yet retaken the
Oval Office but has already
caused a flurry of disruption within
Manitoba’s — and Canada’s — busi-
ness world.
Business leaders, associations
and government officials have been
meeting across the country, asking
the same questions: how legitimate is
Trump’s threat of a 25 per cent blanket
tariff on Canadian imports? What do
we do if those tariffs appear?
Trump first made the comment in
November. He’s doubled down since,
proposing tariffs as a driver for
improved border security, then saying
he’d use economic force to acquire
Canada as a 51st state.
Nearly $42 billion worth of goods
is traded between Manitoba and the
United States annually, according to
data from the Canadian Chamber of
Commerce.
Almost 1,800 Manitoba companies
export to the U.S; 63,179 jobs are sup-
ported by those exports.
“The concern is making sure that
we’ve got a consistent voice from
Manitoba, in terms of what steps we’re
going to take,” said Chuck Davidson,
president of the Manitoba Chambers
of Commerce. “At the end of the day,
everyone sees this as a lose-lose situ-
ation.”
Premier Wab Kinew was in North
Dakota on Jan. 6 representing Manito-
ba’s economic interests. He convened
with fellow premiers in Ottawa on Jan.
15, days away from Trump’s Jan. 20
inauguration.
Vehicle manufacturers, consumer
goods creators and the oil and natural
gas industry stand to be “dispro-
portionately affected,” said Andrew
DiCapua, a senior economist for the
Canadian Chamber of Commerce.
Chemicals, fats and oils, mineral
products, machinery and transporta-
tion items are among Manitoba’s top
exports to the United States.
But the proposed tariff is broad —
and the economic impact would be
drastic, DiCapua noted.
The Free Press delved into three of
Manitoba’s export-heavy industries —
agriculture and agri-food, manufactur-
ing and mining — to find how they’re
preparing for Trump’s threatened
tariff.
Manufacturing uncertainty
PALLISER Furniture is looking both
south and north with trepidation.
The Winnipeg manufacturer exports
its goods to the United States from
Manitoba and Mexico. Trump has
threatened 25 per cent tariffs on goods
crossing from both borders.
“We hope that it’s just threats,” said
Peter Tielmann, president of Palliser
Furniture. “Having said that, we have
to get ready for the worst.”
Tielmann spent time in Toronto
meeting Canadian government and
business leaders in the week leading
up to Trump’s inauguration. Tariffs —
and what to do should they materialize
— dominated the conversation.
Roughly 60 per cent of Palliser
Furniture’s Manitoba-made goods are
shipped to the United States, Tielmann
ballparked. In Mexico — the compa-
ny’s larger site — some 70 per cent of
items travel north.
Palliser Furniture is contemplating
expanding its manufacturing presence
in the United States.
“We think by transferring some
manufacturing goods to the U.S. and
finishing them off there, we may be
able to reduce the … impact of the
tariffs,” Tielmann said.
His company isn’t alone. Nearly
half of Canada’s manufacturers
plan to shift some production to the
United States if tariffs are imposed, a
Canadian Manufacturers & Exporters
membership survey found.
Forty-eight per cent of the 311 re-
spondents said they’d freeze hiring or
lay off staff should tariffs come; 46 per
cent projected postponed or cancelled
investments.
Terry Shaw, CME regional
vice-president for the Prairies, said
he’s had conversations with members
who are expediting shipments to the
U.S. ahead of potential tariffs. “Folks
are doing what they can right now.”
Palliser Furniture hasn’t done much
shipment acceleration; it has finite
capacity, Tielmann said. Speeding
up would require hiring and training
more workers, which takes time.
“We’re maximizing all capacity, we
make as much as we can,” Tielmann
said.
Still, 30 per cent of Canadian manu-
facturers have been accelerating U.S.
shipments, the CME survey found.
Thirty per cent have delayed invest-
ments, 22 per cent are freezing hiring
and 28 per cent are searching for
alternative markets.
Manitoba alone counts 2,399 manu-
facturing establishments. The industry
accounted for 10 per cent of the prov-
ince’s GDP in 2022 and pulled $26.4
billion in sales in 2023.
Two years ago, it counted $14.8
billion in exports.
“We need to continue reminding
everybody that the impacts will not be
felt solely on one side of the border,”
Shaw said of a blanket 25 per cent
tariff.
Decreased manufacturing exports
will negatively affect the trucking
industry and will tighten the wallets of
thousands of manufacturers, leading
to less spending on retail, restaurants
and other sites reliant on disposable
income, Shaw outlined.
Earlier this week, he contacted the
province’s business deputy minister
and inquired about regular tariff up-
dates. Shaw envisions daily or weekly
convenings with members to keep
them abreast of developments.
“It certainly reminds me a touch of
what we saw during COVID,” Shaw
said.
Agriculture apprehension
AT Kroeker Farms staff have been
reassuring U.S. customers that if
Trump imposes a 25 per cent tariff
on goods from Canada, the Win-
kler-based company will continue to
ship its products as usual.
“We’ve spent many years and lots of
hard work in finding great customers
across North America and the last
thing we’ll do is give up those cus-
tomers,” CEO and president Wayne
Rempel said.
With a staff that ranges between
250 and 320, Kroeker Farms is one of
Canada’s leading potato producers and
Manitoba’s largest grower of organic
potatoes. The company exports more
than 75 million pounds to the U.S.
annually.
“My optimistic side tells us that (a
tariff is) not going to be applied to
fruits and vegetables because recipro-
cal treatment would be very punitive
for the U.S.,” Rempel said. “It would
be the last thing I think that they will
want to tax.”
Still, the prospect of a tariff “does
scare us a little bit,” he said.
That trepidation is being felt across
Manitoba’s agriculture and agri-food
sector, which is a significant economic
driver for the province. The U.S. is
the top export market for the keystone
province’s agri-food products. In 2023,
Manitoba shipped more than $4.5 bil-
lion in agri-food products to the States.
“People don’t want anything to im-
pact the free flow of goods,” said Colin
Hornby, manager of communications
and stakeholder relations at Keystone
Agricultural Producers. “We just
want to see a ‘Team Canada’ approach
and make sure that we’re all sort of
talking about the impact of anything
that could negatively affect those
cross-border trade activities.”
Founded in 1984, Keystone has
approximately 4,600 farmer members
who produce a variety of agricultural
products. The organization is also
supported by 20 commodity group
members.
Keystone has been trying to antici-
pate what might happen once Trump
takes office.
Hornby and Keystone president Jill
Verwey were in Iowa at the beginning
of the month as part of a Canadian
delegation at the Ag Chairs Summit
organized by State Agriculture and
Rural Leaders.
The delegation spoke with American
legislators and people from the U.S. ag
industry about the shared issues they
face.
“Those conversations were very
positive when we spoke to state-level
legislators and the American industry,”
Hornby said. “They all understand the
importance of the Canada-U.S. trade
relationship and that it’s foundational
to the success of our economies.”
In a recent interview with Pembi-
na Valley Online, Cam Dahl, general
manager at Manitoba Pork, said trade
relations with the U.S. remain a top
priority for the province’s pork indus-
try in 2025.
“We ship about three million pigs to
the U.S. each year and export 90 per
cent of the eight million pigs we raise
annually as pork or live animals,” Dahl
said.
NEWS I FRONT AND CENTRE
SATURDAY, JANUARY 18, 2025
Manitoba business leaders
draw up defence plans
but still face many
unknowns after months of
tariff talk, threats
‘WE HAVE TO GET READY FOR THE WORST’
GABRIELLE PICHÉ,
MARTIN CASH AND AARON EPP
KEN GIGLIOTTI / FREE PRESS FILES
General Manager at Manitoba Pork, Cam Dahl, said the company ships about three million pigs and exports 90 per cent of the eight million pigs raised as pork or livestock to the U.S. each year.
TIM SMITH / THE BRANDON SUN FILES
Some potato harvesting companies say they will continue to ship their products, having spent years building customers across North America.
MIKAELA MACKENZIE / FREE PRESS
Terry Shaw, Canadian Manufacturers & Exporters regional vice-president for the Prairies, said Manitoba manufacturers are poised for a major
hit should U.S. president-elect Donald Trump impose the tariffs he’s threatening.
MIKE DEAL / FREE PRESS FILES
Palliser Furniture president, Peter Tielmann
said 60 per cent of Manitoba goods go to U.S.
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