Winnipeg Free Press (Newspaper) - January 23, 2025, Winnipeg, Manitoba
B5 THURSDAY JANUARY 23, 2025 ● BUSINESS@FREEPRESS.MB.CA ● WINNIPEGFREEPRESS.COM
BUSINESS
Canadian canola sector braces for potential U.S. tariff crunch
AMID the looming threatened impos-
ition of tariffs on Canadian exports to
the United States, the significant inte-
gration of the two countries’ economies
is particularly stark when it comes to
canola.
The U.S. is, by far, the largest market
for Canadian canola seed, oil and meal.
Canada ships close to $9 billion worth
of canola annually to its southern neigh-
bour, accounting for more than half the
value of its canola product exports.
The vast majority of the canola
products consumed in America comes
from Canada, where producers plant
an average of 20 million to 22 million
acres (compared to only about 2.5 mil-
lion acres in the U.S.).
However, Derek Brewin, head of the
department of agribusiness and agri-
cultural economics at the University
of Manitoba, says that it doesn’t mean
American consumers are overly reliant
on Canadian canola.
Due to a high level of substitutability
in the total oilseed market, “American
consumers have options, including a
large domestic soybean oils industry,”
he said.
About 17 per cent of Canada’s can-
ola crop is grown in Manitoba. There
are three canola crushing plants in the
province, all of them effectively owned
by one company: St. Louis-based Bunge
Ltd. (The plant in Ste. Agathe had been
owned by Viterra, but the Canadian
government has approved the $8.2 bil-
lion acquisition of Viterra by Bunge.)
In 2023, Canada exported a total
of $15.8 billion in canola seed, oil and
meal globally, with $8.6 billion going to
the U.S.
U.S. President Donald Trump has
threatened a 25 per cent across-the-
board tariffs on Canadian goods, per-
haps starting Feb. 1.
“If tariffs start to happen, who know
how it all lands?” Brewin said. “It will
definitely be disruptive.
“The sure thing is that canola oil and
meal prices in the U.S. will go up if 25
per cent tariffs are imposed. The ques-
tion is how much does that reduce U.S.
demand for Canadian canola oil?”
However, Brewin said canola oil’s
positive characteristics and health
benefits may mean U.S. consumers will
pay a premium for it.
“If that’s how it works out, the impact
might not be too bad,” he said.
Chris Davison, CEO of the Winni-
peg-based Canola Council of Canada,
said the industry is working hard to
make sure the new U.S. administration
is fully aware of the extent of the can-
ola market integration between the two
countries.
“We are highly and actively engaged
both with domestic stakeholders and
counterparts in the U.S.,” he said. “We
want to make sure the U.S. administra-
tion is working with the best information
to inform any decisions that they may
take moving forward. Those integrated
supply chains rely on smooth bilateral
trade between the two countries.”
The Canola Council recently com-
pleted an analysis of the impact of
Canadian-grown canola on the U.S.
economy. It showed the United States
averages US$11.2 billion of econom-
ic activity annually and an average of
US$1.2 billion in wages.
“The reality is that there is econom-
ic benefits of the integration at every
stage of the industry from U.S. pro-
cessing and refining, transportation,
bottling and packaging, food end uses,
livestock and more,” Davison said.
Davison said the industry is working
hard to be prepared, but the uncer-
tainty is limiting.
Brewin said if American consumers
prefer to switch to soybean oil, it could
mean the U.S. will consume more of its
domestic soy crop, meaning it will not
be able to export as much soy bean oil
into the international market.
“That could mean we can compete
with our canola in the international
market,” said Brewin. “But it’s all still
painful.
“There’s a built-up supply chain that
will have to changed. It will put more
pressure on the Port of Vancouver,
which is already very busy.”
martin.cash@freepress.mb.ca
MARTIN CASH
St. James coffee shop Joe Black not for sale, owner says
A NOTABLE café near Assiniboine
Park was briefly listed for sale follow-
ing a temporary closure by provincial
health inspectors and an exodus of staff.
On Tuesday, Joe Black Coffee & Bar
at 2037 Portage Ave. was posted online
for $199,900. The listing advertised an
“exceptional business opportunity” and
a turn-key operation with a “long-stand-
ing reputation.”
After a Free Press inquiry to the
owner, the listing was removed Wed-
nesday.
“I have no idea why Joe Black is on
sale,” Devarshi Shah said. “I’m running
it, and I’m going to run it.”
Joe Black reopened Jan. 17, after a
roughly 10-day closure incited by a
health inspection.
At the time, inspectors found evi-
dence of rodents and food being pre-
pared in insanitary conditions. The
province was tipped off by a former
employee, Shah said Wednesday.
Cleaning and pest control companies
were brought in, he said. Health offi-
cials approved the Winnipeg shop for
operation Jan. 16.
Shah has been the owner since Nov.
5, 2024. The previous owner, Gina
Gerbasi, operated Joe Black for 9 ½
years.
Upwards of 10 employees — a major-
ity — left Joe Black in November after
the ownership change, citing various
workplace and management issues, for-
mer staff told the Free Press.
“I’m trying to understand the busi-
ness, I’m trying to understand the in-
ventory, I’m trying to understand the
profit and loss,” Shah said. “I’m only
focused on (the) positive. (I’ll) focus on
my customers, focus on going upward
and onward.”
Joanne Keeping, an area resident and
regular customer of Joe Black, consid-
ers the business a “landmark” in St.
James. “I sure hope that things stabil-
ize,” she said.
Joe Black’s real estate agent did not
respond to interview requests by print
deadline.
gabrielle.piche@winnipegfreepress.com
GABRIELLE PICHÉ
Brookfield buys U.S. single-family
home portfolio in US$1B acquisition
TORONTO — A Brookfield Asset
Management Ltd.’ private real estate
fund has bought a U.S. rent-to-own
home platform and its portfolio of
single family homes for about US$1
billion.
In a joint news release, Maymont
Homes, Brookfield’s single-family
home rental business, says it will
take on management of Divvy
Homes’ portfolio on an ongoing basis.
Divvy did not disclose how many
homes Brookfield would be acquiring,
but says since it was founded it has
rented to more than 15,000 residents
and sold homes to over 2,000 of them.
Maymont Homes says on a
LinkedIn profile it has more than
10,000 homes and describes itself
on its website as a “full-service ac-
quisition, renovation, and property
management company.”
Brookfield acquired a control-
ling stake in single-family landlord
Conrex Property Management in
2020, according to Bloomberg, be-
fore changing its name to Maymont
Homes.
— The Canadian Press
‘Amazing immersive experience’: Young Agrarians apprenticeship program connects rookies with industry vets
Planting seeds for next crop of farmers
A
FTER burning out in her social
services job, Victoria Radauskas
decided to give farming a try.
The apprenticeship program offered by
Young Agrarians was instrumental in
making that happen.
The educational resource network
connected Radauskas to the Dogs Run
Farm, a small Manitoba operation
near Clearwater, that produces pas-
ture-raised pork, lamb, chicken, turkey
and eggs.
Radauskas moved from her home
in St. Thomas, Ont., to work alongside
Dogs Run Farm owners Colin and
Katie McInnis from April to November
2022.
“It was an amazing immersive expe-
rience,” Radauskas said. “They were
super open with all aspects of taking
care of the animals and the kinds of
projects and infrastructure involved
with maintaining the farm and how to
actually make it into a livable busi-
ness.”
Connecting new farmers with indus-
try veterans willing to help them is
what the Young Agrarians apprentice-
ship program is all about, according
to Justin Girard, Manitoba program
manager.
The paid apprenticeships, which last
four to 12 months, include tours and
workshops at other farms, one-on-one
support and networking opportunities
with fellow apprentices.
Participants are typically between
the ages of 18 and 35, though the
program is open to aspiring farmers of
all ages.
“We’ve heard from apprentices that
they would not have made the leap if
they hadn’t found our program and
realized (they) can do this with a little
bit of help and support,” Girard said.
Established in B.C. in 2012, Young
Agrarians is a program of Agrarians
Foundation, whose mission is to edu-
cate the public by providing courses,
seminars and workshops about agri-
culture, farming, food processing and
environmental sustainability.
The organization has a presence in
Alberta, Saskatchewan and Ontario —
and started a Manitoba office in 2021.
In addition to the apprenticeship pro-
gram, its offerings include a business
mentorship network that helps newer
farmers achieve their business goals
through one-on-one consultation with
more experienced farmers.
When Colin and Katie McInnis added
a cattle herd to the Dogs Run Farm,
the business mentorship network was
a valuable resource. Young Agrarians
matched the couple with Don and
Diane Guilford, experienced farmers
from Guilford Hereford Ranch.
“(Getting an) understanding of that
market has been one of the most help-
ful things,” Katie said. “The Guilfords
are good business people, so they’ve
been good people to work with in that
sense.”
Meanwhile, being a mentor in the ap-
prenticeship program has profoundly
affected McInnis because it’s made her
think critically about being the best
employer she can be.
“It’s also meant that we’ve been able
to pass on the skills we’ve learned
in our short time as first-generation
farmers,” she said.
“Starting a farm is really pretty
incredibly hard and takes a lot of
resources and risk. We’re happy to
be able to help folks learn those skills
without having to take on all the risk
themselves.”
Canada’s farming population is
shrinking and reached a historic low in
2021. Statistics Canada reports in 1971,
one in 14 Canadians was a member
of the farm population. By 2021, that
number decreased to one in 61.
Overall, from 1971 to 2021, the farm
population declined by 62.2 per cent to
590,710 people.
Statistics like those are why Young
Agrarians want to inspire a new gen-
eration of farmers to grow food. It’s
hard to make farming viable and the
organization wants to help.
“Young Agrarians is kind of like a
switchboard to the agriculture sector
for young folks or people who are new
to it,” Girard said. “If you’re interested
in the food world and the farming world,
there’s probably something for you.”
The organization is currently accept-
ing applications for both its apprentice-
ship and business network programs
(youngagrarians.org).
The support of Young Agrarians
has given Radauskas the confidence
to strike out on her own: she recent-
ly moved back to Southern Ontario,
where she purchased 25 acres of land
to raise sheep.
“One of the things that does keep
things in perspective for me … is the
contact with people who have been
where I am,” she said. “I think it would
be a lot more overwhelming and scary
without that support and community to
reach out to.”
aaron.epp@freepress.mb.ca
AARON EPP
SUPPLIED
Katie and Colin McInnes (right), with their
Guilford Hereford Ranch mentors Diane
(centre) and Don Guilford and ranch em-
ployee Don Vines (left).
SUPPLIED
Young Agrarians program participants Colin McInnes, with son Reuben, (left) and Katie McInnes (right) with their Manitoba farm’s
2024 employees Katheryn Loewen, a Young Agrarians apprentice in 2023, and Naïs Serieys (second right).
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