Winnipeg Free Press (Newspaper) - February 8, 2025, Winnipeg, Manitoba
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● WINNIPEGFREEPRESS.COM
P
EMBINA, N.D. — A vein of free trade has
long run through the heart of this little
community just south of the Cana-
da-U.S. border.
Well before it was formally established in 1843
at the confluence of the Pembina and Red rivers,
the area was already playing a transactional role
in international affairs. Explorers and traders,
travelling downstream on the Red in the 1700s,
would pass through as they headed north to estab-
lish fur trading posts in what was then the vast
territory of Rupert’s Land.
A century later, ox-powered Red River carts
would rumble by carrying goods north and south.
Many of Pembina’s first permanent settlers were
from Canada or involved in Canadian-American
trade operations.
So when trade winds blow, as they are today
with President Donald Trump’s tough tariff talk
and the threat of a Canada-U.S. economic show-
down, Pembina residents feel it.
“I think it’s just Trump blowing smoke,” says
Mike Fitzgerald, the mayor of Pembina, the old-
est colonial settlement in the Dakotas.
“He likes to huff and puff. I understand where
he’s coming from, but it’s just to get the ball
moving.”
● ● ●
North Dakota’s political blood runs red.
Manitoba’s neighbouring state directly to the
south has voted for a Republican candidate in
every presidential election since 1964, and its
demographics — 87 per cent white, below average
college education, largely rural — seemingly
make it a prime candidate for Trump’s so-called
economic nationalism.
But Trump’s agenda, with the looming possibil-
ity of 25 per cent tariffs on imports from Canada,
isn’t just a challenge to Canadians: it could pose
as heavy a burden for American municipalities
and states, like North Dakota, whose economies
are enmeshed with ours.
And in some ways, Winnipeg is to this bor-
der town of 500 and the surrounding area what
America is to Canada: a much larger trading
partner, making tariffs potentially very disrup-
tive to its economy.
Although security at the Pembina-Emerson
crossing has intensified since 9/11, the interna-
tional boundary still feels fluid in other ways.
Local hunters tell stories of sneaking across the
49th parallel to retrieve wounded prey wan-
dering north — and facing nothing more than a
finger-wagging from friends working in border
security.
Vehicles with Manitoba licence plates move
along the town’s streets all day, some going to
and from Pembina’s main economic engine —
Motor Coach Industries’ sizeable facility. The bus
manufacturing plant is owned by the NFI (New
Flyer Industries) Group, a Canadian multination-
al headquartered in Winnipeg.
As of May 2022, the location employed about
200 people, with many living and driving in from
the surrounding area, according to Fitzgerald.
That year, word came that the Pembina plant
would soon close as a cost-saving and efficiency
measure.
Nearly three years later — after lengthy nego-
tiations and an intervention from Republican Sen.
John Hoeven — the plant is still operational, with
a greater focus on battery-electric coaches.
But just as MCI workers were catching their
breath, they are now bracing for how NFI Group
may deal with new pressures wrought by trade
tensions between the two countries.
“You don’t know what’s going to happen, or
when, if, how. I’m just trying not to worry, until I
have to,” says one employee who asked not to be
identified. “I just hope (Trump and Trudeau) both
agree not to do something crazy.”
Mayor Fitzgerald calls the tariffs a dou-
ble-edged sword that could “make life miserable
but also … make money.” He acknowledges a
lingering bitterness directed at MCI and wonders
if American protectionist measures might “put
them in their place.”
“They’ve burnt the bridge with a lot of individu-
als in the past,” he says, referring to the company
under past management. (MCI has moved be-
tween a number of hands before being acquired
by New Flyer Industries in 2015.)
“Doing the opening and closing and opening
and closing thing and laying people off.”
These kind of remarks are a reminder that
growing American resistance to free trade
isn’t just about the perceived threat of foreign
workers. It’s also about foreign capital and big
international business, too.
“(Free-trade agreements) gave corporations
a lot of power to challenge governments when
it came to environmental standards and labour
regulations,” says University of Manitoba econo-
mist Jesse Hajer, who also teaches in the Labour
Studies department.
“And that played an important role in the loss
of manufacturing jobs both in Canada and the
United States … You could argue that led to the
rise of this right-wing populist push right now
with a lot of people angry about not having those
jobs.”
It remains to be seen whether Trump’s tariffs
— ostensibly about both stimulating America’s
struggling manufacturing sector and punishing
Canada for its laxness on illicit border activity —
will have their intended effect. Tariffs, as with
other forms of protectionism, can trigger capital
flight, as investors start looking abroad for
cheaper and less-volatile markets.
Not everyone who lives in or near Pembina
is particularly worried tariffs would hurt their
economy in this way.
“I believe (Canadians) have been taking advan-
tage. Not only Canadians, other countries too, for
a very long time … This guy (Trump) is changing
things,” says one area resident sitting with a
group of farmers at the Bridgestone Bar & Grill.
Between the more pointed talk, they joke
around, providing this reporter with fake names.
Noon hits and beers are ordered, while a police
reality TV show plays on the screen above the
bar.
“I believe (NFI Group) needs Pembina. I don’t
think Winnipeg can handle everything,” one of
them says.
● ● ●
Auto-manufacturing in North America has be-
come increasingly international over the past 50
years, a process driven by globalization, evolving
supply chains and trade agreements. A single
vehicle may have parts sourced from Europe,
Asia and all three North American countries —
and these parts often go on their own globetrot-
ting journey.
A recent Globe and Mail article illustrated the
migration of a crankshaft, the metal backbone
of combustion engines found in buses and other
vehicles, along the North American supply chain.
A crankshaft might travel between Canada and
the U.S. six times after being cast in Mexico —
re-finished in Canada, assembled in the States,
and so on — before it reaches a consumer. With
every border crossing it faces a potential U.S.
tariff or Canadian counter-tariff.
NFI Group declined to comment on the
potential impact of tariffs on its operations, but
the issue is likely just as hotly discussed around
the boardroom table as it is around small-town
barroom tables.
The company with 50 facilities across nine
countries — and at least six manufacturing facil-
ities in the U.S. — is represented on Manitoba’s
new 16-person U.S. Trade Council, assembled in
preparation for American tariffs. The council
includes representatives from other prominent
businesses, government and multiple labour
organizations.
Across the border, the GOP — broadly consid-
ered “the party of free trade”— has latched onto
protectionist language that helped turn blue-col-
lar midwestern states red in Trump’s 2016 and
2024 victories.
North Dakota has been a GOP stronghold long
before Trump came on the scene, but spend some
time in the Pembina region, where farming and
manufacturing are central to the economy, and
it’s not long before you hear protests of dissent
against the president and his economics.
“I don’t know what we’re punishing (Canadi-
ans) for,” says Jeff Blanchard, a employee at the
Pembina State Museum on the edge of town. “I’m
not sure what you did.”
A sentinel-like observation tower rises from
the museum with a sightline that extends well
beyond the border crossing. On the main floor,
the exhibitions describe the histories of the fur
trade and of the Ojibwa, Dakota, Assiniboine and
Cree in the region.
The Red River figures prominently in these
narratives, whose outlines will be familiar to
many visitors from Manitoba. One panel de-
scribes the Metis as “free traders, crossing back
and forth between the two countries with little
regard for border formalities.”
“I think the tariffs are stupid,” Blanchard
continues.
“Why would want to start a trade war with Can-
ada? … (People say) lumber is way too expensive
… I think we import about 80 per cent of soft
lumber from Canada. And you think slapping a
tariff on that’s going to make the price go down?
“So you want to bring manufacturing back.
Well, (tariffs are) one way you can do it. But if the
infrastructure is not there … how long is it going
to be before I break ground on my factory?”
Although Trump paused levying 25 per cent
tariffs on Canada and Mexico earlier this week,
the sense of punishment remains palpable among
Canadians.
In a country where, in recent years, energetic
displays of the maple leaf was considered almost
taboo, Canada’s show of nationalism has been
unusually swift and loud.
The U.S. national anthem is still being booed at
NHL games and “Buy Canadian Instead” signs
are popping up at stores across the country with
some consumers boycotting American products.
Federal politicians from across the spectrum —
from NDP’s Jagmeet Singh to the Conservatives’
Pierre Poilievre — are outlining plans to increase
Canada’s self-sufficiency and internal trade,
or strengthen ties with non-U.S. foreign trade
partners.
And many Canadians appear to be imagining
a future where the country’s status as America’s
closest ally is no longer a given.
“I think Mexico and Canada are definitely
re-evaluating their relationship with United
States,” says Mark Jendrysik, a political scientist
at the University of North Dakota.
“It’s a major shift because relationships are
based on trust and predictability, and you have
someone like Donald Trump who is, by defini-
tion, unpredictable and untrustworthy. So I think
that that has changed the whole equation of the
relationship.”
Blanchard cautions GOP-supporting North Da-
kotans against tribalism and calls tariff-support
a “naive effect” of the hold Trumpian nationalism
has on the area.
Yet North Dakota is a region where borders and
identifications are still somewhat fluid. The cul-
ture isn’t just American: it’s agrarian, blue-collar,
Prairie — in other words, a lot like Manitoba. The
Pembina area’s broadly conservative residents
are just as eager to talk pastimes like hunting,
going to the lake and snowmobiling.
Though lately, an uneasiness colours their
conversations.
conrad.sweatman@freepress.mb.ca
NEWS I FRONT AND CENTRE
SATURDAY, FEBRUARY 8, 2025
Tariffs would have a direct impact on N.D. bus manufacturing plant
CONRAD SWEATMAN
MIKAELA MACKENZIE / FREE PRESS
MIKAELA MACKENZIE / FREE PRESS
Blue-collar work and
CROSS-BORDER BLUES
The ongoing threat of
U.S. tariffs has lead to
shows of patriotism
north of the border as
well.
Jeff Blanchard wonders
what Canadians did to
wind up in a possible
trade war with the U.S.
MIKAELA MACKENZIE / FREE PRESS
Employees at Motor Coach
Industries in Pembina, N.D.,
are caught in the uncertainty
of a trade war while working
for Canadian-owned New
Flyer Industries.
;