Winnipeg Free Press (Newspaper) - October 21, 2025, Winnipeg, Manitoba
B5 TUESDAY OCTOBER 21, 2025 ● BUSINESS@FREEPRESS.MB.CA ● WINNIPEGFREEPRESS.COM
BUSINESS
Wellington-Altus Financial sells 25% stake to Kelso & Company for $388M
A WINNIPEG-based investment deal-
er is poised to exceed a $1.5 billion
valuation after getting what it calls a
“vote of confidence” from a U.S. private
equity firm.
Kelso & Company, based in New York
City, plans to funnel $388 million into
Wellington-Altus Financial in exchange
for a 25 per cent minority stake.
“We think that’s a tremendous vote of
confidence,” said Shaun Hauser, Wel-
lington-Altus Financial’s chief execu-
tive.
Wellington-Altus has ballooned since
2017. It now counts more than $40 bil-
lion in assets under management and
staffs upwards of 1,000 employees.
Several branches fall under the par-
ent company of Wellington-Altus Fi-
nancial, including Wellington-Altus
Private Counsel, Wellington-Altus USA
and Wellington-Altus Insurance.
In December, Wellington-Altus Fi-
nancial announced it was looking for a
new private equity partner to acquire
between 20 and 30 per cent of its equity.
The company said it sought a brand
that shared its vision and could support
its growth, while offering liquidity for
existing Wellington-Altus shareholders
and advisers.
Or, as Hauser put it, to give longtime
shareholders “the ability to realize
some of their wealth on paper, in dol-
lars in their jeans.”
Kelso & Company was a match,
Hauser said.
He didn’t express worry about the
firm being American, despite tension
between Canada and the United States.
The company has “high-quality individ-
uals,” Hauser said.
Its founder developed the employee
stock ownership plan, where staff own
shares in their employer. Wellington-Al-
tus, similarly, is owned by management
and its network of advisers.
At least 80 per cent of Wellington-Al-
tus’s shareholders have agreed in writ-
ing to support the sale. The transaction
is expected to close early next year; it’s
subject to regulatory approval in Can-
ada, among other closing conditions.
Wellington-Altus will remain major-
ity Canadian-owned and qualify as a
Canadian-controlled private corpora-
tion. The management team will stay
the same and the corporate headquar-
ters will remain in Winnipeg, Hauser
said.
Cynosure Group, a Utah-based in-
vestment firm, had a 15 per cent owner-
ship stake in Wellington-Altus as of De-
cember 2023. It directed $40 million to
Wellington-Altus that month and has,
cumulatively, invested more than $100
million.
Hauser said he views Wellington-Al-
tus’s growth as “base camp.”
“We’re not even close to the sum-
mit of the mountain yet,” he said. “We
couldn’t be more excited about what the
next five years holds.”
He’s envisioning more than $100 bil-
lion in assets under management in the
next three to five years.
“Some of the smartest investors in
the world are really putting down a lot
of money as an investment with us,”
Hauser said. “I think it gives us even
more confidence to what the future
holds for us.”
Kelso has raised more than US$17
billion in capital commitments across
11 funds since 1980. In a news release,
Kelso partner Bill Frayer lauded Wel-
lington-Altus for its platform, culture
and management team.
The company is the “firm of choice
for independent advisers in Canada,”
Frayer’s statement reads.
gabrielle.piche@winnipegfreepress.com
GABRIELLE PICHÉ
Amazon cloud outage takes down many online services around world
LONDON — Amazon says a massive
outage of its cloud computing service
has been resolved as of Monday even-
ing, after a problem disrupted internet
use around the world, taking down a
broad range of online services, includ-
ing social media, gaming, food delivery,
streaming and financial platforms.
The all-day disruption and the ensu-
ing exasperation it caused served as the
latest reminder 21st century society is
increasingly dependent on just a hand-
ful of companies for much of its inter-
net technology, which seems to work
reliably until it suddenly breaks down.
About three hours after the outage
began early Monday, Amazon Web Ser-
vices said it was starting to recover, but
it wasn’t until 6 p.m. Eastern that “ser-
vices returned to normal operations,”
Amazon said on its AWS health website,
where it tracks outages.
AWS provides behind-the-scenes
cloud computing infrastructure to some
of the world’s biggest organizations. Its
customers include government depart-
ments, universities and businesses, in-
cluding The Associated Press.
Cybersecurity expert Mike Chapple
said “a slow and bumpy recovery pro-
cess” is “entirely normal.”
As engineers roll out fixes across the
cloud computing infrastructure, the
process could trigger smaller disrup-
tions, he said.
“It’s similar to what happens after a
large-scale power outage: while a city’s
power is coming back online, neighbour-
hoods may see intermittent glitches as
crews finish the repairs,” said Chapple,
an information technology professor at
the University of Notre Dame.
Amazon pinned the outage on issues
related to its domain name system that
converts web addresses into IP address-
es, which are numeric designations that
identify locations on the internet. Those
addresses allow websites and apps to
load on internet-connected devices.
DownDetector, a website that tracks
online outages, said in a Facebook post
it received more than 11 million user
reports of problems at more than 2,500
companies. Users reported trouble with
the social media site Snapchat, the Rob-
lox and Fortnite video games, the online
broker Robinhood and the McDonald’s
app, as well as Netflix, Disney+ and
many other services.
The cryptocurrency exchange Coin-
base and the Signal chat app both said
on X they were experiencing trouble
related to the outage.
Amazon’s own services were also
affected. Users of the company’s Ring
doorbell cameras and Alexa-powered
smart speakers reported that they were
not working, while others said they
were unable to access the Amazon web-
site or download books to their Kindle.
Many college and K-12 students were
unable to submit or access their home-
work or course materials Monday be-
cause the AWS outage knocked out Can-
vas, a widely used educational platform.
The exact number of schools impact-
ed was not immediately known, but
Canvas says on its website it is used by
50 per cent of college and university
students in North America.
The first signs of trouble emerged at
around 3:11 a.m. Eastern, when AWS re-
ported on its “health dashboard” it was
“investigating increased error rates
and latencies for multiple AWS services
in the US-EAST-1 Region.”
Around 6 a.m. Eastern, the company
reported seeing recovery across most
of the affected services and said it was
seeking a “full resolution.”
Because much of the world now relies
on three or four companies to provide
the underlying infrastructure of the in-
ternet, “when there’s an issue like this,
it can be really impactful” across many
online services, said Patrick Burgess,
a cybersecurity expert at U.K.-based
BCS, the Chartered Institute for IT.
“The world now runs on the cloud,”
Burgess said.
— The Associated Press
KELVIN CHAN
AND BARBARA ORTUTAY
Forge Bagel Co. nears opening day in Winnipeg, Paris Baguette eyes 10 Manitoba shops in four years
Bakery scene heats up with local, global players
T
HE images of bagels facing St.
Anne’s Road aren’t real — but
they’re a sign of what’s to come.
The Forge Bagel Co., which is setting
up shop at 692 St. Anne’s Rd., has pic-
tures of the distinctive circular bread
rolls plastering its windows.
Meantime, as the family-run business
prepares its goods — strawberry short-
cake, pumpkin pie and French toast
bagels are in the works — an inter-
national bakery with more than 4,000
locations is preparing its own Manitoba
rollout.
Paris Baguette aims to launch 10
shops throughout Winnipeg and Bran-
don from 2027 to around 2030.
The Forge Bagel Co., on the other
hand, has circled Nov. 15 as its opening
date in Winnipeg.
“We call him the bagel alchemist,”
said Rachelle Demetrioff, eyeing her
father Glen inside their shop.
Glen started as a baking hobbyist —
cinnamon buns, sourdough bread and
bagels were on rotation. It was a pas-
time he leaned into after selling his
family’s former software company,
Rapid RTC, in 2021.
“Once we disbanded, we said, ‘Let’s
get into something a little bit more pas-
sion play,’” said Glen, 56.
He created his own bagel recipe —
one that “resonated” with the people
he’d serve to, Glen said — but he sought
to learn more about the food. He uses a
method where dough is rolled into balls
and poked and stretched repeatedly to
form bagels.
It’s different than the folding used in
Montreal- and New York-style bagels.
The Demetrioffs advertise Forge bagels
as “Polishire,” or similar to European
products.
To hone in, Glen and Rachelle toured
bagel shops overseas. They visited
around 20 in Poland and the United
Kingdom last year.
Most shop owners showed the Mani-
tobans their production methods and
answered questions. A couple toured
the Demetrioffs around the facilities
for 2.5 hours at a time, Rachelle said.
“A lot of them were surprised — they
didn’t understand why we were from
Canada and there,” Glen added. “Once
we explained what we’re trying to do, it
was quite a unique experience.”
They picked up some tips: for ex-
ample, adding flavour to the dough in-
stead of just on top, like infusing maple
syrup and vanilla for a French toast
bagel.
The Demetrioffs then travelled
through Montreal, Los Angeles and
New York to compare bagel types.
They returned home with a focus on
St. Vital — an area lacking a local bagel
shop, from their view. They began talks
with the Sunrex apartment at 692 St.
Anne’s Rd. around when the complex
opened in March 2024, the property
manager said.
“For us, it was finding somebody lo-
cal, somebody who would fit into the
area,” Jenny Craig said. “Who does not
love coffee and bagels?”
It’s taken time to get things right,
Glen said. His proofers came from
France — much of the equipment has
been specific to match his vision.
Meantime, the Demetrioffs have built
anticipation online. They put a call for
bagel taste testers and drew 1,000 vol-
unteers. They’ll pick around 25 people.
The taste testers’ job — to decide
half of the initial menu — starts in
early November. Forge will regularly
sell around six to eight bagel flavours;
half of those will rotate out biweekly,
allowing for new options, Rachelle said.
Glen trials new recipes. He’s also
hired bakers and a Red Seal chef;
there’s four staff and he expects to hire
another four to six.
The crew makes “lifts,” or spreads
like jams and those with cream cheese
bases, to match the bagels they pro-
duce.
“We want this to be a place where
people will bring visitors to Winnipeg,”
Glen said. “We’re trying to bring that
variability.”
Plain bagels and other standard fa-
vourite flavours will also be available.
The Demetrioffs plan to operate Forge
Bagel Co. on Tuesdays through Satur-
days from 7:30 a.m. to 1:30 p.m. or until
they sell out the day’s run of product.
The “gold star” would be to produce
around 700 bagels daily, Rachelle said.
Elsewhere, production of cakes,
tarts, pastries and doughnuts is the
wheelhouse of Paris Baguette, a rapidly
expanding South Korean franchise.
The chain began in 1988, with an
emphasis on French-inspired desserts.
Pain au chocolat and croissant donuts
are listed on its extensive menu.
Since arriving in North America in
2005, Paris Baguette has opened 262
locations within the continent. An-
other 500 are in development, said Nick
Scaccio, chief development officer for
North America.
The franchise entered Canada two
years ago, via Toronto. It now counts
15 Canadian stores across Ontario, Al-
berta and British Columbia.
Manitoba, New Brunswick and Nova
Scotia are next on the company’s list.
“We’re in the process of identifying
the right partners,” Scaccio said, add-
ing he expects to sign one or two Mani-
toba franchisees.
“(There’s) a lot of different experien-
ces under one roof,” Scaccio said. “All
of our products — pastries and bread —
are baked on premise.”
Most Paris Baguettes are designed
with a 15- to 20-foot island loaded with
pastries and breads, a cake preparation
room that customers can see inside and
a bakery.
Paris Baguette usually spans 3,000
square feet per location and staffs 30 to
40 people, Scaccio said. He’s expecting
to sign a Manitoba franchisee in 2026.
He cited food quality and the com-
pany’s commitment to “modest” pricing
as its ability to grow.
Traffic and sales have steadily in-
creased over the past 18 consecutive
quarters, Scaccio said.
Paris Baguette is owned by SPC
Group. The company opened its first
store in Mongolia this week.
gabrielle.piche@winnipegfreepress.com
GABRIELLE PICHÉ
PHOTOS BY MIKE DEAL / FREE PRESS
Glen Demetrioff and his daughter Rachelle, co-founders of the Forge Bagel Co., in the new
space on St. Anne’s Rd. They are planning to open its doors to the public on Nov. 15.
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