Winnipeg Free Press (Newspaper) - November 13, 2025, Winnipeg, Manitoba
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WINNIPEGFREEPRESS.COM ●
B7
BUSINESS
THURSDAY, NOVEMBER 13, 2025
Holiday job
postings up,
finding job still
challenge: report
HOLIDAY job postings are a little more
plentiful this year, but that’s hardly a
respite for job seekers as competition
for those positions is expected to be
tough with unemployment still elevat-
ed, a new report shows.
Indeed Canada’s holiday hiring trends
report released on Wednesday finds
seasonal postings so far this winter are
up 12 per cent from last year, though
still weak relative to earlier years.
“After two down years, we’ve seen
the seasonal hiring appetite actually
come in a bit stronger than last year,”
said Indeed Canada’s senior economist
Brendon Bernard, who also authored
the report.
Bernard said demand for seasonal
workers generally mimics the broader
state of the economy.
The last two holidays were over-
shadowed by high interest rates and
inflation, which tempered businesses’
hiring appetite as households reined in
spending. This year, however, consum-
er spending seems to be stabilizing as
many retailers report “a fairly solid
year,” Bernard said.
Sandra Lavoy, metro market director
with Robert Half, agrees that the holi-
day job market is looking a bit healthier
this year.
Lavoy said this comes after several
industries — such as service and retail
— have been running their businesses
with lean staffing. But with the holiday
season around the corner, it’s harder to
maintain those levels.
“When you look at seasonal work,
it’s about two months, maybe, three
months,” she said. “You have no choice
because the business does increase sig-
nificantly.”
But landing a holiday job is not as
easy as it was a few years ago. The re-
port shows more Canadians are search-
ing for work.
The October labour market report
from Statistics Canada shows the un-
employment rate remains elevated at
6.9 per cent, despite a couple months of
surprising job gains.
Indeed Canada tracks holiday-relat-
ed job postings on its website, parsing
through listings for mentions of Christ-
mas, Xmas, Santa, holiday and other
related terms. It also tracks job seeker
searches for these terms.
The report says the share of job seek-
er searches on Indeed containing sea-
sonal job-related terms has increased.
In early November, about three out
of every 1,000 Canadian job search-
es included a holiday-related term, up
slightly from a year earlier, and mean-
ingfully higher from November 2023
and 2022, at 2.5 and 2.2, respectively.
“Stronger interest in seasonal work
isn’t a great sign for the health of the
overall labour market,” the report said,
adding that it could indicate some are
considering seasonal work to make
ends meet.
That has likely made it more difficult
to land a temporary job when compared
to previous years, Bernard said.
“That might cause folks, who would in
other times prefer to work a more stable
permanent job, needing to look for tem-
porary work just for now,” he said.
The weak labour market created a
competitive environment for seasonal
jobs in the summer, but Bernard said
it’s hard to gauge whether the holiday
hiring season will also be that fierce.
While there are some similarities
in economic conditions, the labour de-
mand and types of hiring are starkly
different for the summer season, Ber-
nard said.
“There’s a lot more hiring that hap-
pens in the summer than around the
holidays, just because there’s so much
more work that gets done over the sum-
mer months,” he said.
— The Canadian Press
RITIKA DUBEY
Canadians continue
to shun U.S. travel
MONTREAL — Canadians continued to steer clear of the
United States in October, with the month marking yet an-
other major drop in year-over-year visitors.
The number of Canadian residents who returned by car
from the U.S. fell to 1.4 million in October, a 30.5 per cent
drop from the same period in 2024, according to preliminary
data from Statistics Canada.
The decrease marked the 10th straight month of lower
volumes, beginning the month after U.S. President Donald
Trump was elected.
The number of Canadians returning home from south of
the border by air sank to 437,300, down 24 per cent.
Growing aversion to America can be chalked up to polit-
ical tensions over Trump’s tariffs and 51st-state rhetoric,
fear of potential treatment at the border as well as exchange
rates — the loonie is worth about 71 cents US.
Many travellers are looking beyond the States for get-
aways abroad. More than 964,000 Canadians flew back from
overseas last month, a year-over-year increase of nearly sev-
en per cent, StatCan said.
The ramp-up is such that Canadians gave a big boost to
otherwise sagging profits at Air France-KLM in its latest
quarter, with bookings from this country up 30 per cent from
a year earlier.
With Canadians avoiding stateside trips, Americans are
feeling the pain.
The United States will see travel spending by foreign
visitors drop by US$5.7 billion or 3.2 per cent this year, ac-
cording to the U.S. Travel Association.
“Significantly fewer visits from Canada are the primary
driver of this decrease, and the volume of visits from coun-
tries other than Canada are expected to be flat,” the associ-
ation said in its travel forecast last month.
“Outdated systems, excessive visa wait times and new
travel deterrents are driving global visitors elsewhere,” it
added, with no explicit reference to the trade war.
Multiple states have rolled out tourism campaigns de-
signed to win Canadians back.
In California, Canadian visitors are expected to spend
US$3 billion this year versus US$3.7 billion in 2024, said
Ryan Becker, a senior vice-president at Visit California, a
non-profit corporation that launched the “California Loves
Canada” campaign with Gov. Gavin Newsom earlier this
year.
“That’s a gut punch to the industry,” Becker said last week
from Toronto, where he accompanied a delegation of more
than a dozen Golden State tourism executives on a tour that
included Calgary and Vancouver.
“This is not something that we are taking lightly.”
For their part, Americans are starting to turn up north of
the border more frequently after a notable dip through much
of the year.
The number of U.S.-resident trips to Canada by car
amounted to one million last month, down less than a per-
centage point from October 2024, StatCan said.
Overall, non-resident arrivals totalled 784,800 in October,
up 4.2 per cent from a year ago.
The preliminary total of international arrivals to Canada
in October including both returning Canadian residents and
non-residents by air and automobile was 4.6 million, down
12.6 per cent from October 2024.
— The Canadian Press
CHRISTOPHER REYNOLDS
DAVID PAUL MORRIS / BLOOMBERG FILES
A Waymo autonomous taxi patrols the streets of San Francisco. Such units have started taking to the highways around the California city.
Waymo launches first driverless
robotaxis on American freeways
W
AYMO will become the first ro-
botaxi provider in the United
States to offer driverless rides
on highways, a milestone that positions
it to better compete with ride-hailing
companies and traditional taxi services.
Beginning on Wednesday, the Alpha-
bet Inc. unit will begin offering some
riders routes that include freeways in
San Francisco, Phoenix and Los An-
geles, it said in a statement. Freeway
service will be available 24 hours a day.
Users who have opted in to Waymo’s
new services and features will be the
first to be able to try this kind of trip.
Waymo will gradually make the new
service available to more users over
time, the company said. It declined to
share a timeline for expanding it to
other markets where it operates.
Waymo’s expansion beyond test-
ing into commercial freeway service
marks a turning point for the company
and cements its position as a leading
U.S. robotaxi provider. The launch of
freeway services has the potential to
make Waymo more competitive with
rideshares and traditional taxis, which
aren’t restricted from operating on
freeways. And customers can potential-
ly enjoy shorter trips now that Waymo
vehicles don’t have to plan a route that
avoids freeways.
Waymo’s U.S. rivals are also testing
highway driving and in some cases
charging customers, but until now the
presence of a human in the car was a
given. Tesla Inc. recently launched its
self-driving cab services in Austin,
Texas where it offers some highway
rides, with a safety monitor in the driv-
er seat for those kinds of routes. (It
also has human monitors present for
non-highway rides, but they sit in the
passenger seat in those cases.)
Separately, the Elon Musk-led com-
pany is testing a purpose-built self-driv-
ing “Cybercab,” which Musk said will
go into production in April.
Outside the U.S., Chinese robotaxi
company WeRide Inc. already offers
some rides on highways in Abu Dhabi,
also with safety drivers.
Mountain View, Calif.-based Waymo
said it’s relying on the same software
stack and sensor suite for freeway
driving it uses for urban roads. But to
augment its systems for motorway con-
ditions, it used a combination of closed
course and simulation testing. The sys-
tem has been trained to handle both
“rare” and “inevitable” driving condi-
tions, it added.
The cars are designed to keep up with
traffic, travelling up to the speed limit
on highways, according to the company.
If there is a need to pull over, the cars
aim to exit the freeway and find a safe
spot on a nearby road, it said.
Waymo is also expanding its cover-
age zone in the Bay Area to San Jose.
That region will include new access to
San Jose International Airport, where
Waymo cars will charge the same air-
port access fee as other taxis.
Waymo said it is also actively work-
ing with San Francisco International
Airport, where it’s currently permitted
for testing.
The company said it does not expect
the freeway service to add meaningful-
ly to local congestion. Its fleet current-
ly includes 1,000 cars in its San Fran-
cisco Bay Area service area, 700 in Los
Angeles, 500 in Phoenix, 200 in Austin
and 100 in Atlanta.
— Bloomberg News
ZOE THOMAS
Discount stores
still (no) name
of game for
Loblaw in Q3
LOBLAW Cos. Ltd. saw its
third-quarter profit rise as shop-
pers continued to favour its dis-
count banners over full-service
stores.
CEO Per Bank said customers
know how to navigate price in-
creases and find value where they
can. For example, many custom-
ers switched to buying chicken as
shortages and drought drove red
meat prices higher, he told analysts
during an earnings call Wednesday.
“That’s how customers continue
to navigate through inflation and
keeping their costs low, and of
course, as well, shifting to discount
(stores),” he said.
Annual price hikes at grocery
stores have largely trended higher
since a low in April 2024, as Sep-
tember food inflation came at four
per cent, according to Statistics
Canada. However, Bank said con-
sumer demand for hard discount
banners has largely stabilized.
Loblaw reported a profit attrib-
utable to common shareholders of
$794 million or 66 cents per diluted
share for the quarter ended Oct. 4.
The result compared with a profit of
$777 million or 63 cents per diluted
share in the same quarter last year.
Revenue for the 16-week period
totalled $19.40 billion, up from
$18.54 billion a year earlier.
Loblaw counts No Frills, Real
Canadian Superstore and Shoppers
Drug Mart among the chains many
under its banner.
The effects of tariffs on Amer-
ican imports have also started to
wane, particularly after Canada’s
counter-tariffs were dropped,
Bank said. However, that has
dampened the momentum of the
Buy Canadian movement as prices
return to normal levels, he added.
“We are seeing some customers
who are going back to those prod-
ucts that they love now that they
are much cheaper than they were,
and that will have some impact on
Canadian sales,” he said.
— The Canadian Press
Manulife reports
$1.8B in Q3 earnings
TORONTO — Manulife Financial Corp.
reported $1.8 billion in net income attributed
to shareholders during the third quarter, down
slightly from $1.84 billion during the same
period a year earlier.
The insurer says adjusted earnings, or what
it calls core earnings, came in at $2 billion
compared with $1.83 billion during the prior
year quarter.
Manulife CEO Phil Witherington says the
company’s core earnings in Asia and Canada
reached record levels.
Core earnings for Manulife’s Asia segment
came in at US$550 million, while core earnings
for its Canada segment came in at $428 million.
Manulife’s earnings came as the company
launched a new platform with the stated
goal of helping people live longer and more
financially secure lives, called the Longevity
Institute.
The company says it is committing $350
million to the platform through 2030.
— The Canadian Press
;